Extreme Blue Business Associate @ IBM From May 2004 to July 2004 (3 months) Business Associate – Imaging and Printing Group @ Hewlett-Packard From July 2004 to September 2004 (3 months) Strategy, Adobe.com @ Adobe From 2005 to 2007 (2 years) Director, Product Management, Consumer & Cloud Services Platform @ McAfee Responsible for the platform and related...
Extreme Blue Business Associate @ IBM From May 2004 to July 2004 (3 months) Business Associate – Imaging and Printing Group @ Hewlett-Packard From July 2004 to September 2004 (3 months) Strategy, Adobe.com @ Adobe From 2005 to 2007 (2 years) Director, Product Management, Consumer & Cloud Services Platform @ McAfee Responsible for the platform and related APIs that power all McAfee consumer products across mobile (iOS, Android), desktop supporting over 1B+ subscriptions. Led strategic planning for the Core Platform, which underpins McAfee’s $1.2B consumer product portfolio supporting over 200M users and 400M transactions.• Delivered most comprehensive platform in McAfee’s history with services like user management, subscriptions, payments, provisioning, entitlement, product activation and registration within 18 months.• Created an omnichannel nurture capability for the entire customer lifecycle and has resulted in trial to paid conversion improvement and renewal rate improvement within 2 years.• Launched in-product notification service that personalizes, enables A/B testing and leverages machine learning. This doubled trial to paid conversion rate, resulting in incremental annual bookings.• Introduced messaging APIs for McAfee’s desktop and mobile products that stitched 200M users across products to contextually message the user to increase engagement and subscription renewal.• Enabled real-time decision-making through actionable insights by implementing a data store that creates a single view of the user across products regardless of GTM channels. From 2013 to 2015 (2 years) San Francisco Bay AreaProduct Management, Adobe Digital Publishing Suite @ Adobe • Responsible for product features that allowed publishers to manage their customer lifecycle – acquisition, conversion, retention and monetization.• Responsible for defining product strategy and roadmap that expanded AEM Mobile’s addressable market opportunity, resulting in revenue growth from $60M to $90M.• Fundamentally transformed the digital publishing industry by offering inbuilt analytics that offered real-time feedback on content performance to optimize ad investment and personalize content.• Recognized thought leader in the digital magazine ecosystem. Led industry wide initiative on metricsstandardization by better data collection to measure audience and engagement.• Adobe spokesperson for industry organizations like AAM, MPA, GfK MRI, MRC and 4A’s. Regular presenter at Adobe MAX and Adobe Digital Marketing Summit.• Increased enterprise adoption with APIs to securely communicate with CRM systems like SFDC. From 2007 to 2013 (6 years) Head of Product Management, Marketing Technologies @ Intuit Leading digital marketing product strategy and execution for Intuit to deliver omni-channel marketing experiences to customers via a fully integrated MarTech stack. This stack leverages real-time data & AI/ML to enable segmentation, deliver personalized experiences across the customer journey & activate audiences across multiple channels.• Responsible for defining the strategy and implementing a fully integrated MarTech platform that allows Intuit to maximize conversion across every point in the marketing funnel from acquisition to retention.• Led the implementation of a Customer Data Platform (CDP) across Intuit to support 300M unified profiles at scale across TurboTax, Mint and QuickBooks digital properties. This CDP would provide a single source of user/customer segmentation, allow these segments to be activated on any channel and deliver the next best action using AI/ML.• Spearheaded build vs. buy strategy to optimize the investment and time to market.• Managing a team of 10 seasoned product managers spanning data enablement, analytics, segmentation & audience management and experience delivery across multiple activation systems. Mountain ViewHead of Product Management, Subscription Platform @ Autodesk Responsible for the platform that supports ~2M paid subscribers and 4.5M subscriptions. Responsible for vision, strategy and execution of multi-year/multi-release roadmap, that can allow Autodesk business transformation from subscription to consumption-based model.• Responsible for Platform that allows subscribers (Direct & Indirect) to subscribe, access, manage, renew their subscriptions for all Autodesk cloud/desktop products, and cloud services.• Engineered the platform to be able to support legacy/maintenance customers allowing Autodesk to onboard these customers to a subscription model - thus delivering on ARR growth of 90% CAGR.• Lead the customer journey orchestration to provide a frictionless user experience starting from product purchase, provisioning, entitlement, user assignment, download, install/deploy, license and active usage with goal to reduce the new subscription ’time to access’ by 95% within 12 months.• Defined the product strategy to convert 14M non-compliant users to paid subscribers with technical enforcement in the product, that’s fully backed by test & learn strategy to fully optimize the conversion rate.• Transformed the install framework used by 150+ desktop products to deliver 80% faster launch of the product.• Lead a team 16+ Product Managers. Developed product team rubrics and trained the org on PM best practices. From 2015 to 2018 (3 years) San Francisco Bay Area
Extreme Blue Business Associate
May 2004 to July 2004
Business Associate – Imaging and Printing Group
July 2004 to September 2004
2005 to 2007
Director, Product Management, Consumer & Cloud Services Platform
2013 to 2015
San Francisco Bay Area
Product Management, Adobe Digital Publishing Suite
2007 to 2013
Head of Product Management, Marketing Technologies
Head of Product Management, Subscription Platform
2015 to 2018
San Francisco Bay Area
Birla Institute Of Management Technology
Business & Information Technology
University of Nagpur, RKNEC
Bachelor of Engineering (BE)
Carnegie Mellon University - Tepper School of Business
MBA, Strategic Management,Finance and Entrepreneurial management
2003 to 2005
What company does Shikha Bhargava work for?
Shikha Bhargava works for IBM
What is Shikha Bhargava's role at IBM?
Shikha Bhargava is Extreme Blue Business Associate
What industry does Shikha Bhargava work in?
Shikha Bhargava works in the Computer Software industry.
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