Image of Shelly Baruch

Shelly Baruch

Director- US Brand Marketing @ bareMinerals

Director- US Brand Marketing at bareMinerals

New York, New York

Ranked #446 out of 8,920 for Director- US Brand Marketing in New York

Section title

Shelly Baruch's Email Addresses & Phone Numbers

Shelly Baruch's Work Experience


Director- US Brand Marketing

Greater New York City Area


Brand Manager - Global Fragrance

May 2011 to May 2012

New York, NY


Global Marketing Coordinator - Fragrance

September 2007 to June 2008

New York, NY

Shelly Baruch's Education

Binghamton University - School of Management

BS, Business Management with a concentration in Marketing and Human Resources

2000 to 2004

NYU Stern School of Business

MBA, Marketing, Strategy and Finance

2007 to 2010

Shelly Baruch's Professional Skills Radar Chart

Based on our findings, Shelly Baruch is ...


What's on Shelly Baruch's mind?

Based on our findings, Shelly Baruch is ...

52% Left Brained
48% Right Brained

Shelly Baruch's Estimated Salary Range

About Shelly Baruch's Current Company


Frequently Asked Questions about Shelly Baruch

What company does Shelly Baruch work for?

Shelly Baruch works for bareMinerals

What is Shelly Baruch's role at bareMinerals?

Shelly Baruch is Director- US Brand Marketing

What is Shelly Baruch's personal email address?

Shelly Baruch's personal email address is s****[email protected]

What is Shelly Baruch's business email address?

Shelly Baruch's business email addresses are not available

What is Shelly Baruch's Phone Number?

Shelly Baruch's phone (212) ***-*253

What industry does Shelly Baruch work in?

Shelly Baruch works in the Cosmetics industry.

Who are Shelly Baruch's colleagues?

Shelly Baruch's colleagues are Claire Bilzi, Shauna Sendach, Irene Cassedy, Kimberly English, Heather Holler, Hasnain Lakhani, Bremen Clark, and Andrew Molloy

About Shelly Baruch

💼 Past Experience

Shelly Baruch's overview:Shelly Baruch is currently a Director- US Brand Marketing at bareMinerals. She has worked in many various fields where she has had a chance to work with branding, marketing, and communications. She has a great eye for detail and is able to have a strong coordinating presence both in her personal life and in her professional field. She has worked in a variety of locations, including New York City and Los Angeles.She first worked in Global Marketing Coordinator at Coty from September 2007 to June 2008. She then worked as a Marketing Assistant at Coty from January 2007 to August 2007. She then worked as a Director- Integrated Creative and Content Communications - Global Color Cosmetics at Avon in Greater New York City Area from June 2012 to March 2014. At Avon, She was a Lead and manage a newly created team of 9 associates to develop integrated 360 communication platforms that include cohesive creative assets and written content for brochure, advertising, digital and PR for new Color Cosmetic launches. With her team, she was responsible for delivering communications that meet strategic brand and launch objectives and are globally aligned to by all markets.In her work at Avon, Shelly was a Brand Development for all women's fragrances within the Avon portfolio. She was also a Marketing Director for Women's Mass Celebrity Fragrances - Celine Dion and Halle Berry - including conceptualization, package design, olfactive fragrance development, consumer research, POS material, promotional offerings and advertising development. She was also aSenior Brand Manager for GlobalFragrance at Avon from June 2012 to March 2014. Finally, She was a Business Manager for Lloyd Group from 2004 to 2006. all of these positions involved working with a variety of professional services clients in a variety of industries.Overall, Shelly has had a great experience working with branding and marketingange. She is able to take complex projects and make them accessible for a wider audience. She is also good at collaborating with other departments within her company, which keeps all of her projects running smoothly.

🎓 Education

"Shelly Baruch had a B.S. in Business Administration from Binghamton University and an MBA from the NYU Stern School of Business in 2007 and 2010. She also has a Master's degree in Marketing from Binghamton University.Shelly started her career as a marketing major at Binghamton University in 2000. After two years, she moved on to be a management major at NYU Stern School of Business in 2007 and 2010. She was a senior marketing executive at Tetsuya Takagi's company, Lotte World, from 2006 to 2010.Shelly has conducted several focus groups, surveyed customers, and performed other market research while at Lotte World. She also helped develop and implement a marketing campaign for Lotte World's new, first-ever store in China.Shelly is currently a business consultant and strategy advisor with the Lean In project at Wayne State University. She is also available for consulting for businesses of any size.Shelly is passionate about helping businesses grow and reach their goals. She has a excitement for new challenges and an appetite for learning. She is always looking for ways to improve her skills and abilities.Shelly is a community player and has been involved with numerous non-profit organizations in her free time. She is also a member of the Alfred P. Sloan Foundation board of directors.Shelly is currently research fellow at Gotham Business School in New York City and a visiting scientist at the University of Trento in Italy. She is also a member of the advisory board of the Lean In project at Wayne State University."

💡 Technical & Interpersonal Skills

Shelly Baruch has significant experience in business, marketing, and advertising. She has managed marketing projects for several major cosmetics companies, including Avon, Coty, and L’Oreal. She also has experience in celebrity fragrance development, which includes working on the development of Celine Dion's and Halle Berry's product lines.Shelly is a talented communicator, specially skilled in developing 360-degree communication platforms for brands and launching new products. She has also masterminded and led strategic Brand Development projects for several top-tier women's fragrances brands. In her previous positions, Shelly has worn many hats, including Manager of a team of 9 Associates who developed integrated communication platforms for a new color cosmetics launch, and Brand Development for celebrities like Celine Dion and Halle Berry.Shelly has a deep understanding of international markets, and her team is fully bilingual. She is also adept at working with external agencies, which has helped her grow her career in the marketing field. Shelly is a hard worker who is always goal-oriented and leaves her clients feeling satisfied.

Shelly Baruch’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Shelly Baruch's Personality Type

Extraversion (E), Sensing (S), Feeling (F), Judging (J)

Average Tenure

1 year(s), 3 month(s)

Shelly Baruch's Willingness to Change Jobs



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