I am a young professional fascinated with marketing of all kinds - social media, events based, email, and digital, in particular. I am passionate to the core about team work and the beauty of collaboration, but driven to complete personal tasks. I have learned that audience is everything -- know them, love them, talk to them, and
I am a young professional fascinated with marketing of all kinds - social media, events based, email, and digital, in particular. I am passionate to the core about team work and the beauty of collaboration, but driven to complete personal tasks. I have learned that audience is everything -- know them, love them, talk to them, and share the information and content that they are interested in, via channels that they are engaged in.
Visit shelbydemello.wordpress.com for examples of my work.
Marketing Coordinator: Email & Social Media @ Managing the social media presences for HALL and WALT Wines, including content creation, overall strategy, and reporting. Responsible for the creation, copy development and sales direction of monthly/weekly emails to segments of HALL and WALT brands' customers and wine club members. Assisted in the creation and management of an integrated marketing calendar, taking into account events, wine club dates of importance and wine release dates for efficient email, social media and sales initiative planning. From April 2015 to Present (9 months) Copywriter and Proofreader @ My main services include copy writing and editing for various media, proofreading, creative proofing and feedback, transcription, and light design/logo creation. I also proof and assist with formatting of academic papers, resumes, and professional correspondence.
I focus on addressing client needs, while also producing high quality work - copy creation, editing or proofreading.
Visit http://sldemello.elance.com for more info! From June 2012 to Present (3 years 7 months) Copy and Social Media Manager @ Copy writing and editing for all marketing collateral and web copy, and regular social media updates and maintenance. Oversee the development of seasonal promotions, marketing events and package offerings. Worked to improve SEO on both Bella Photography and Bella Boudoir sites. From June 2010 to Present (5 years 7 months) San Francisco Bay AreaMarketing Specialist @ Competitive Marketing strategy and execution manager for digital and direct marketing campaigns for all 118 Raley's, Nob Hill and Bel Air stores, as well as strategic solo email campaigns on an ad hoc basis. As a member of the Something Extra CRM team, I support the delivery of content, offers and messaging to discrete customer groups. Responsibilities include: assisting Raley's marketing management with translating strategic plans into tactics; sourcing content/offers and negotiating offers with manufacturers; working with manufacturers and other third parties to ensure quality of content/offers and consistency to brand; delivering content through multiple communication channels; testing and providing other analytical support as needed; digital coupon solution SME and digital vehicle liaison between Raley's CRM and digital coupon team particularly during program integration, providing ongoing strategic marketing support for the program. From January 2014 to April 2015 (1 year 4 months) Sacramento, California AreaProject Coordinator @ Initially hired as an intern, and promoted to Project Coordinator after three months. Assisted in the execution of client public relations and outreach objectives. Coordinated the development and distribution of outreach materials, and public outreach event logistics. Wrote and produced progress and project summary reports, public information collateral copy, display ads and outreach materials. Planned and prepared materials for public meetings and workshops for various clients across California. From June 2012 to January 2014 (1 year 8 months) Sacramento, California AreaBusiness Development and Marketing Assistant @ As an assistant for the Director of Business Development, I assisted with revenue generating programs for the Cal Aggie Alumni Association, specifically by carrying out the marketing goals associated with Aggie Adventures, the alumni travel program, the alumni wine club, and other various sponsored events throughout the year such as Parent and Family Weekend, the Alumni Awards Gala, and Picnic Day. I was responsible for an increase in office productivity and organization by developing various databases that house information concerning sponsored events and fulfillment, as well as alumni winemaker contacts. Further, I carried out and continued development of a working marketing plan for Aggie Adventures and the alumni wine club as well as various sponsored events throughout the year. From September 2011 to June 2012 (10 months) Administrative Assistant; Marketing & Special Events @ As an administrative assistant to the Director of Sales & Marketing, I marketed to local hotels and networked with concierge staff, prepared banquet captain information packets, audited event checks, and assisted with HR paperwork in addition to performing general office duties as needed. Further, I developed marketing knowledge, participated in valuable networking opportunities, and honed my verbal and written communications skills. From April 2011 to September 2011 (6 months) Special Events Intern @ As a special events intern, I acted as day-of-coordinator for private events such as business dinners and weddings for VIP clientele, and assisted in marketing efforts to local hospitality establishments. I also performed general office tasks as needed and developed analytical and communications skills. From June 2010 to March 2011 (10 months)
Master of Business Administration (MBA), Marketing @ Saint Mary's College of California From 2015 to 2017 B.A., Political Science, 3.5 @ University of California, Davis From 2009 to 2013 Ursuline High School From 2005 to 2009 Shelby Mello is skilled in: Social Media, Marketing, Social Media Marketing, Event Management, Copywriting, Copy Editing, Marketing Strategy, Leadership, Public Relations, Facebook, Research, Customer Service, Strategic Communications, CRM, B2C Marketing
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