Director of Marketing and New Business Development @ Presidio
Marketing Manager @ McDougall & Duval Advertising
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Seasoned Marketing Professional keenly focused on a results-oriented approach and execution of comprehensive Marketing strategy. Passionate about the creative process and invigorating nature of transforming business outcomes.
Marketing Director @ Leads the development, planning, and execution of Presidio's regional go-to-market strategy across the sixteen states that comprise the North territory. Drives the strategic development of revenue producing, multi-touch,
Seasoned Marketing Professional keenly focused on a results-oriented approach and execution of comprehensive Marketing strategy. Passionate about the creative process and invigorating nature of transforming business outcomes.
Marketing Director @ Leads the development, planning, and execution of Presidio's regional go-to-market strategy across the sixteen states that comprise the North territory. Drives the strategic development of revenue producing, multi-touch, demand generation campaigns supporting growth in Presidio’s existing and developing markets. Oversees internal and external communication strategies focused on improving and accelerating the customer experience. Manages external partnership development as well as multiple agencies (general advertising, promotions, outbound customer acquisition firms, media and digital) to ensure brand and messaging consistency across disciplines and creative expressions. Develops and nurtures channel partnership programs and relationships, elevating Presidio’s unique value proposition in the marketplace. Leads a team of Marketing and Business Development professionals with the goal of contributing to the continued growth and positive positioning of Presidio in the marketplace. From May 2008 to Present (7 years 8 months) Marketing Manager @ Served as Marketing Manager for McDougal and Duval, managing brand marketing for an account base of industry-leading financial institutions; developed strategies for brand enhancement, awareness, and launch campaigns. Directed the creative process in the execution of multi-touch, demand generation campaigns. From May 2007 to May 2008 (1 year 1 month) Greater Boston AreaMarketing Manager @ Managed event marketing, product positioning, brand identity, and public relations efforts for WeCork, a large manufacturing firm dedicated to sustainable green products and solutions. From May 2005 to May 2007 (2 years 1 month) Marketing Specialist @ Marketing Specialist at Standard & Poor's Financial Services LLC (S&P), a division of McGraw Hill Financial. Coordinated the execution of customer acquisition campaigns. Spearheaded development of searchable database to assist the creative team in gaining efficiency and cost savings in the execution of internal and external communication programs. From May 2002 to May 2005 (3 years 1 month)
Bachelor of Science in Business Administration, Marketing @ University of New Hampshire -- Peter T. Paul College of Business and Economics Shauna Hassett is skilled in: Team Leadership, Marketing, Multi-media Marketing Campaigns, Event Planning, Marketing Management, B2B, Product Marketing, Marketing Strategy, Management, Account Management, Advertising, Strategic Partnerships
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