Sharon Fox's Email & Phone Number

💼 Past Experience

Sharon Fox brings 10 years of experience in brand development, marketing, and customer service to her role as Consulting Project Manager at Oliver Wyman from 1993-1997, with stints as the Chief Marketing Officer at Freshly Inc. from April 2017- March 2018, as the Chief Operating Officer at Melissa & Doug, LLC from September 2015- April 2017, as the Category Brand Development Director at Unilever from June 2009- September 2011, as the Senior Brand Building Director at Ralph Lauren from December 2014- September 2015, and as the Brand Development Global Refreshment Coordinator from the summer of 2011- until her current role.Fox is currently a Consulting Project Manager at Oliver Wyman from August 1993 to May 1997 (3 years 10 months), where she led all aspects of the marketing mix: brand building, acquisition, retention (CRM, customer journey), site (web/app), PR, social media, TV, OOH, audio, partnerships, and creative services (design, copy, photo/video production) including customer service. Additionally, she worked at Criteo from March 2016 to May 2019 (3 years 3 months), where she created brand book and updated style guide toalign and elevate brand look, feel, and voice. Additionally, she constructed Freshly brand fundamentals and diversified marketing channels, increasing the number of new customers acquired via lead gen, refer-a-friend, affiliates and SEM by +18ppt. Increased customer satisfaction levels to a 95% average by overhauling order management policies and by reducing customer service response times for email and chat by over 90% to best-in-class levels. Additionally, she added new contact channels (proactive chat, text, push notifications). She also served as the Chief Marketing Officer, eCommerce Development at Melissa & Doug, LLC from September 2015- April 2017 (1 year 8 months), and the CategoryBrand Development Director at Unilever from June 2009- September 2011.Fox is also a President and CEO of Freshly Inc. from April 2017- March 2018 (1 year 8 months), where she led all aspects of the marketing mix including brand building, acquisition, retention (CRM, customer journey), site (web/app), PR, social media, TV, OOH, audio, partnerships, and creative services (design, copy, photo/video production). Freshly Inc. was founded in September 2015 and serves 13,000 clients worldwide.

🎓 Education

Sharon Fox's educational background stems from her undergraduate work in industrial and operations engineering at the University of Michigan.Shortly after graduating from college, she departed for the Boston exchange program at the Harvard Business School. Upon her return, she started her own business and soon became successful in the field. Her entrepreneurial drives and her innovative thinking have led her to many notable accomplishments, including being named one of the "50 Most Richest Women in America" and the recipient of the prestigious Haas Award.Fox has been highly successful in her professional career, and has been recognized with multiple awards, including the prestigious Haas Award. Her businesses have thrived due to her indefatigable work ethic and her dedication to her customers and employees. Fox has been a driving force in developing many innovative business models and has helped to drive significantgrowth for her companies. Her dedication and tireless work ethic have set her apart from other industry leaders, and she remains a shining example for others to follow.

💡 Technical & Interpersonal Skills

Sharon Fox's skills and experience:• Consulting Project Manager at Oliver Wyman from August 1993 to May 1997 (3 years 10 months).• Board Member at Criteo from March 2016 to May 2019 (3 years 3 months).• Criteo (NASDAQ: CRTO) is the global leader in digital performance advertising and compiles hundreds of billions of dollars of actual sales data via an unmatched network of global publishers. In 2015, the company served 710Bn ads and analyzed $430Bn of sales transactions.• Criteo makes sense of digital user behavior -- across any device -- to deliver relevant, personalized ads based on predictive intelligence that drive incremental sales.• Criteo has 2,200 employees in 30 worldwide offices across the Americas, EMEA, and APAC. It is headquartered in both Paris and New York City and serves 13,000 clients worldwide.• Chief Marketing Officer at Freshly Inc. from April 2017 to March 2018 (1 year) in New York, New York.• Led all aspects of the marketing mix: brand building, acquisition, retention (CRM, customer journey), site (web/app), PR, social media, TV, OOH, audio, partnerships, and creative services (design, copy, photo/video production) including customer service.• Created brand book and updated style guide to align and elevate brand look, feel, and voice.• Constructed Freshly brand fundamentals.• Diversified marketing channels, increasing the number of new customers acquired via lead gen, refer-a-friend, affiliates and SEM by +18ppt.• Increased customer satisfaction levels to a 95% average by overhauling order management policies and by reducing customer service response times for email and chat by over 90% to best-in-class levels.• Added new contact channels (proactive chat, text, push notifications).• Trustpilot reviews increased by over 40% to an 8.6 out of 10.• Owned demand generation (S&OP, financial plan).• Delivered topline acceleration. Increased retention by over 50% in 6 months while doubling NPS by harnessing the voice of the customer.• Grew returning customers by over 70% and increased LTV/CAC ratio. Increased email campaigns and revenue by over 200% per week. Drove digital product feature development and roadmap (web/app/CX). Oversaw customer segmentation/research and rigorous analytics to inform actions and pivots (A/B testing, rewinds). created brand awareness and brand clarity methodology and protocol.• Supported menu and new product development and innovation.• Mined customer insights and created robust concepting, optimization and naming survey testing practice and methodology.• buildings and recruited top talent for marketing and customer service teams to rapidly scale.• Member of Freshly Executive Leadership Team (reported to CEO).• Internal architect (people, processes, planning).• Chief Marketing Officer and eCommerce Development at Melissa &