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Sharon Aneja

Social Media Strategist at Redwood, Penna, Cedar and Content Partner at Mindshare @ Freelance Social Media & Content Strategist

Digital Content Strategist * Social Media Strategist * Multiplatform Delivery * Digital, Print and Broadcast Experience

London, Greater London, United Kingdom

Ranked #1,293 out of 25,860 for Social Media Strategist at Redwood, Penna, Cedar and Content Partner at Mindshare in United States

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Sharon Aneja's Email Addresses & Phone Numbers

Sharon Aneja's Work Experience

Freelance Social Media & Content Strategist

Social Media Strategist at Redwood, Penna, Cedar and Content Partner at Mindshare

September 2014 to Present

London, United Kingdom

Cedar Communications

Social Media Strategist (temp role)

July 2013 to September 2014

London, United Kingdom

South East Asia


October 2012 to May 2013

Sharon Aneja's Education

Queen Mary, U. of London

Bachelor of Arts (B.A.) French & European Studies 2:1

1995 to 1999

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About Sharon Aneja's Current Company

Freelance Social Media & Content Strategist

Over the last few months I have managed the global Mazda account at Mindshare and provided social media strategies for the likes of Barclays, Tesco, Volvo and Land Rover. I am also working with the Redwood exec team on providing a long term social media strategic vision for their agency and developing new internal business processes for...

Frequently Asked Questions about Sharon Aneja

What company does Sharon Aneja work for?

Sharon Aneja works for Freelance Social Media & Content Strategist

What is Sharon Aneja's role at Freelance Social Media & Content Strategist?

Sharon Aneja is Social Media Strategist at Redwood, Penna, Cedar and Content Partner at Mindshare

What is Sharon Aneja's personal email address?

Sharon Aneja's personal email address is s****[email protected]

What is Sharon Aneja's business email address?

Sharon Aneja's business email addresses are not available

What is Sharon Aneja's Phone Number?

Sharon Aneja's phone +44 ** **** *387

What industry does Sharon Aneja work in?

Sharon Aneja works in the Online Media industry.

About Sharon Aneja

📖 Summary

I am an experienced digital media strategist with an in-depth knowledge of digital content, online video and social media trends. I am a keen proponent of developing creative ideas with a commercial focus, particularly within the sphere of branded content. I enjoy the challenge of devising strategies across multiple brands and am well versed in the complexities of integrating multiplatform within a linear business model. During my time at Virgin Media, I was named as “one to watch” in the online team by the Managing Director. Other career highlights include moving to India to run the digital business for Starcom MediaVest Group in Mumbai and setting up their Social Media practice from scratch.Social Media Strategist at Redwood, Penna, Cedar and Content Partner at Mindshare @ Over the last few months I have managed the global Mazda account at Mindshare and provided social media strategies for the likes of Barclays, Tesco, Volvo and Land Rover. I am also working with the Redwood exec team on providing a long term social media strategic vision for their agency and developing new internal business processes for their editorial teams. From September 2014 to Present (1 year 4 months) London, United KingdomSocial Media Strategist (temp role) @ Responsible for launching the new Tesco Food social media ecosystem and ongoing digital strategy/management of the Love Every Mouthful campaign Launched content across six key platforms: Facebook, Twitter, You Tube, Instagram, Pinterest and Google+ Set up a new process to ensure smooth delivery of social content from key stakeholders and manage monthly content calendar Regularly liaise with the multiple agencies working across the Tesco brand to ensure the Cedar team is well represented at team meetings Responsible for setting and meeting KPIs for the campaign Manage team of community manager and freelance social media writers From July 2013 to September 2014 (1 year 3 months) London, United KingdomSabbatical @ After completing my six month contract at Starcom MediaVest Group, I took advantage of my geographic location and travelled around India and Thailand. From October 2012 to May 2013 (8 months) Director Earned Innovations & Business Head West (temp role) @ Responsible for setting up the Social Media division from scratch and managing SMG’s digital media business for the West of India. My role also included managing the P&L for the Mumbai office, overseeing the media planning and search teams and providing strategic digital direction for all new and existing clients. Strategy Developed and executed digital campaigns for the agency’s key clients Formulated social media strategies for multiple brands, ranging from blogs to B2B models Responsible for implementing new processes to help integrate offline/online teams Appointed key agency partners to assist in servicing the creative and social media teams Won new business pitches for the digital media team, including a leading BFSI account (the agency's biggest client to date in West India) Social media Won new social media accounts and developed unique branded content strategy for leading FMCG client Created a short term and long term vision for the new social media department Expanded the team via strategic third party partnerships Acquired new social media listening and analytics tool From April 2012 to October 2012 (7 months) Mumbai Area, IndiaSabbatical @ I was fortunate enough to take a year long sabbatical to travel around the world, visiting countries such as China, India, Taiwan, South Korea, USA, Canada, Cuba and the Bahamas. From April 2011 to April 2012 (1 year 1 month) Senior Multi Platform Producer, Entertainment @ Responsible for the multiplatform content vision, commercial strategy, production and maintenance of the entertainment web and mobile applications at UKTV. My role also included advising the business on key multiplatform trends and working on a social media strategy for the online team. In addition, I managed a team of producers. Strategy Developed and executed a multiplatform content strategy for Dave TV Led the multiplatform strategic work on Watch, Gold and Alibi Responsible for creating a new integrated multiplatform/commissioning process Led the editorial vision for the Dave You View and PC VOD player project Collaborated with an external agency to devise a social media strategy that was employed across the press/marketing and multiplatform teams Content Successfully extended some of UKTV’s key entertainment TV commissions onto the web eg second screen app Negotiated multiplatform assets from indies despite complicated legal and rights issues Launched long form content on Dave online within three months of joining UKTV, resulting in the website achieving its highest number of video plays Commercial Ensured Dave online reached its commercial target for 2010 by: - increasing video plays - collaborated with commercial to bring in new sponsors to our editorial sections - ensuring ecommerce initiatives received maximum home page coverage Set new Dave commercial strategy for 2011: - Focussed on commercially strong editorial initiatives for Dave online - Collaborated with commercial to develop a syndication business model for our video assets - Used AFP as a new revenue stream - Worked on developing paid apps for the Dave games section From August 2010 to March 2011 (8 months) London, United KingdomSenior Producer, TV @ Responsible for the editorial vision, commercial strategy, production and maintenance of the Virgin Media TV website. Editorial Increased the website’s page impressions three-fold in three months. Secured exclusive interviews with various TV stars. Tripled the website’s video content and introduced various social networking features and applications. Secured PR coverage for the website in national newspapers. Generated creative content ideas and managed the commissioning process. Took the initiative to acquire content from third party providers for the entire entertainment team. Commercial Responsible for increasing the revenue made by the website. Worked closely with the ad-sales and commercial team to develop integrated ad campaigns. Developed a video rich strategy for the website Sold-in commercially focussed creative ideas to the ad-sales team, while working towards general business targets. Successfully re-negotiated contracts with some existing partners to help save the business money. Strategy Developed a successful editorial vision for the website, concentrating on soaps and reality TV (our soap features are consistently the most popular content on the portal). Led the team in creating a new editorial vision for the re-launch, incorporating the wider business needs. Product Responsible for setting the editorial vision for the online Virgin Media player and being the editorial lead on the project. Successfully re-launched the Virgin Media online EPG, which included a recommendations engine. From August 2008 to August 2010 (2 years 1 month) London, United KingdomContent Editor, @ Editorial Responsible for writing features, previews, reviews on all the latest TV shows. Launched an online soaps section which became the most popular part of the website. Generated creative feature ideas across different genres. Responsible for creating monthly editorial plans. Secured interviews with top TV stars. Vision Worked closely with the Editor to re-launch the Sky TV site which included developing new templates, a bespoke CMS and improving the website's SEO practices. Worked closely with the product team to relaunch the Sky online EPG which included remote record functionality and full integration within the Sky TV website. Responsibility Deputised for the Editor within three months of joining the team. Trained junior members of staff. From October 2007 to August 2008 (11 months) London, United KingdomContent Editor (maternity cover), @ Main responsibilities included creating, writing and managing web content across and Briefed the creative team on developing new micro sites across the Nat Geo territories. Responsible for instigating a new content management system. Secured interviews with Nat Geo talent for both websites. From October 2006 to September 2007 (1 year) London, United KingdomEditor @ Responsible for managing the editorial team and day to day running of the office. This included the training and hiring of staff. Ensuring the magazine contained all the latest showbiz and TV news. Meeting daily writing and subbing deadlines. Providing editorial direction for the team. Building contacts with key players in the TV, radio and print media. Responsible for creating/implementing many new improved systems. From August 2005 to October 2006 (1 year 3 months) London, United KingdomTV Editor @ Responsible for launching ‘TV Monthly’. I more than doubled the content of our previous TV section and added two new sections to the publication. Overall responsibility for the editorial output of the magazine. Attending press launches for new shows and building contacts in the industry. From April 2000 to August 2005 (5 years 5 months) London, United KingdomBachelor of Arts (B.A.), French & European Studies, 2:1 @ Queen Mary, U. of London From 1995 to 1999 Sharon Aneja is skilled in: Television, Entertainment, Content Management, Content Creation, Digital Media, New Media, Mobile, Editing, Social Media, Digital Strategy, Video, VOD, SEO, Content Strategy, Mobile Devices

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In a nutshell

Sharon Aneja's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 5 month(s)

Sharon Aneja's Willingness to Change Jobs



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