Brand and product developing enthusiast with experience in the fashion industry. Disciplines yield to holistic approaches in account management. Extremely motivated and organized professional who is recognized for delivering unique creative direction and having a strong work ethic.
Current/Past Freelance Projects::
NYFW S/S '16 - Celebrity/VIP handling (Vivienne Tam)
Ranberri Denim Launch Event - Media/Step-and-Repeat Management (Aug. 2015)
NYFW F/W '15 - Celebrity/VIP handling (Vivienne Tam)NYFW S/S '15 - Celebrity/VIP handling (Vivienne Tam)
NYFW F/W' 14 - Celebrity/VIP handling; Seating (Vivienne Tam, En Noir )
Tech Week Fashion Show (DKNY, Rachel Roy - Oct. 2013)
Turkish Trade Mission (Sept. 2013)
NYFW S/S '14 - Seating (Vivienne Tam)
Brand Development/Repositioning (Client Consulting/Graphics & Logo Design)
Editorial Previews (IFCC @ Property)
Wardrobe Styling
Production @ • Manage production schedules. Follow up with production processes to completion.
• Instruct contractors(cutters) based on the specs of dye lot order/ approved fabric frame sample.
• Calculate and manage the foiling, printing, and pleating process of special lace orders.
• Update production and shipment logs.
• Review and approve contractor invoices for accounting department
• Generate RA’s and charge backs to vendors for accounts payable department
• Develop standardized contractor procedure memos regarding quality and shipping.
• Monitor costing and mark-ups, as well as negotiate pricing with contractors.
• AS400 & Excel.
• Clients: All mainstream and designer fashion houses for lingerie, bridal gowns, and trimmings. From April 2013 to Present (2 years 7 months) New York, NYSales/Showroom Assistant (freelance) @ • Assisted with merchandising the showrooms and steaming samples.
• Organized and managed new product line sheets and confirmed article and style numbers on samples.
• Inventoried samples to ensure manufacturing accuracy.
• Managed sample shipments for advertising shoots as well as domestic tradeshows.
• Filed Account Receivable overdue billing letters to companies. From January 2012 to January 2013 (1 year 1 month) New York, NYMarketing Intern @ • Selected by company founder as 2nd place winner of the internship’s Project Catwalk design competition.
• Updated inventory fabric count and yard measurements for fabric mill re-orders.
• Measured and cut fabric for samples to send out for production for the Women’s Technical Design department.
• Organized fabric mills within the fabric closet to ensure ease of accessibility and proper fabric log count.
• Updated marketing archive project in Media Beacon meta-data program to tag marketing materials and organize digital assets for 30-year anniversary book. Retouched digital work and created line sheets for artwork.
• Executed street team “Rock the Vote” guerilla marketing initiative.
• Composed gifting for the General Assembly “Assembled Fashion” event. From September 2012 to December 2012 (4 months) New York, NYLogistics and Press Intern @ • Merchandised in-house showroom.
• Prepped and managed VIP fittings. (Michelle Harper, Rachel Chandler)
• Directed calls to appropriate executives and prepped conference room for meetings.
• Checked-in sample deliveries and kept track of log-in book. Arranged messenger package pickups.
• Archived photos of samples to provide accessible images for editors as well as internal usage.
• Managed event guest list, media list & RSVPs to ensure accuracy in attendee lists and addresses for print invitations. (New York Times Op-ed Event, Fogal Event). From September 2011 to January 2012 (5 months) New York, NYFashion Intern @ • Tracked samples on Microsoft Excel to keep inventory organized.
• Collect and order the agency’s daily magazine list.
• Schedule messenger services for samples and gifts.
• Managed editorial sample request for print publications and campaigns.Pulled looks for
advertising shoots and VIP gifting.
• Set-up editorial preview events and organized schedule of editorial pull requests on Excel.
• Merchandised in-house showroom. From September 2011 to December 2011 (4 months) New York, NYAccount Executive / PR Assistant @ • Updated calendar for meetings in Microsoft SharePoint and media contact list in Excel.
• Created email blast, e-vites, press releases, media pitches, and PR calendars.
• Managed front house with media check-in at events.
• Devised storyboards and look books
• Updated social media sites
• Hired as intern, but promoted to full-time From January 2010 to February 2011 (1 year 2 months) Atlanta, GAJunior Wardrobe Stylist Assistant @ • Assisted with clothing pulls for clients. (entertainment & music industry)
• Performed trend and market research.
• Devised and managed media contact list in spreadsheets.
• Created look books .
• Devised and maintained blog and social networking sites .
• Hired as intern, promoted to freelance. From November 2009 to February 2011 (1 year 4 months) Atlanta, GASales Representative @ • Created and input purchase orders from buyers.
• Assisted with tradeshow set-up and merchandised the showroom.
• Discussed seasonal trends and markup rates for each buyer’s market.
• Managed sample shipments between domestic offices. From September 2008 to January 2010 (1 year 5 months) Atlanta, GA
Master of Business Administration (M.B.A.), Entrepreneurship/Entrepreneurial Studies and Fashion Management @ LIM College From 2011 to 2013 Bachelor of Arts (B.A.), Economics @ Spelman College From 2006 to 2010 Shari Driver, MBA is skilled in: Marketing, Social Media, Event Planning, Makeup Artistry, Fashion, Adobe Bridge, Adobe Creative Suite, Creative Direction, Public Relations, Social Networking, Advertising, Email Marketing, Apparel, Merchandising, Market Research, Styling, Press Releases, Sales, Trend, Trade Shows, Brand Management, Brand Development, Time Management, Fashion Shows