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Shannon Pruitt


President of Content, Managing Director at MDC Media Partners

Greater Los Angeles Area

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Shannon Pruitt's Email Addresses & Phone Numbers

Shannon Pruitt's Work Experience

Warsaw Sports Marketing Center


1999 to 2001

Mark Burnett Productions

Head of Business Development

2004 to 2006

19 Entertainment

Head of Commerical Development, North America

April 2004 to April 2005

Shannon Pruitt's Education

University of Oregon

Bachelor of Arts (B.A.), Japanese Language and Literature

1992 to 1997

University of Oregon - Charles H. Lundquist College of Business

Master of Business Administration (MBA)

1999 to 2001

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About Shannon Pruitt's Current Company

Warsaw Sports Marketing Center

About Shannon Pruitt

📖 Summary

Graduate @ Warsaw Sports Marketing Center From 1999 to 2001 (2 years) Head of Business Development @ Mark Burnett Productions From 2004 to 2006 (2 years) Head of Commerical Development, North America @ 19 Entertainment From April 2004 to April 2005 (1 year 1 month) Manager, North America Brand Building and Advertising @ Mastercard From 2003 to 2004 (1 year) Senior Account Manager, FIFA World Cup, NFL, MLB, MasterCard International @ Octagon From 2001 to 2003 (2 years) Chief Content Officer (Dentsu Aegis Network) @ Carat USA As the first ever global Chief Content Officer of Carat, part of Dentsu Aegis Network holding company, Shannon extended her expertise in data-led storytelling and content into impactful cultural and consumer experiences. With Carat's focus on personalized connection at scale, Shannon actively-led productizing Carat's proprietary data platform M1 through the lens of content to create marketing ecosystems that create personalized brand experiences across a consumer journey within a brand's paid, owned and earned marketing channels. From culturally aligned brand moments to programmatic and dynamic creative and content experiences, Shannon pushed the boundaries with publisher, creative, content and media partners to allow her team to drive measurable business outcomes at all stages of the consumer journey for her brand clients. From August 2017 to September 2018 (1 year 2 months) Los Angeles, CaliforniaFounder and CEO @ SMPI Marketing Group Every brand has a story to tell, no matter what you sell: products, services or experiences. How you tell that story, get the attention of the people who might be interested to consider what you are selling, and make people care enough to take action is the challenge. SMPI Marketing and Consulting helps brand, content owners/creators and publishers accelerate the impact of their narratives and offering and make their brand experiences matter to people across every interaction - before, during and after they connect. SMPI provides CMO marketing-in-residence, Business Development - Sales & Packaging Transformation Services as well as business and project consulting services aligned to a brand, platform, content owner growth stage and business needs. Serving content owners and platforms, Direct-to-Consumer brands (DTC), established brands, and agencies with go-to-market, strategic and hands on interim marketing and growth support and business development/partnership projects. Greater Los Angeles AreaChief Marketing Officer @ The Honest Company As global CMO and SVP, Creative for The Honest Company, Shannon was responsible leading and developing all brand and product consumer communication strategies and activation plans. As CMO, Shannon organized and led her team to deliver on a truly integrated consumer experience across brand, direct-to-consumer, mobile app, SEO/SEM, retail, (Honest, Target and Amazon), PR, creative, media, content, CRM, Direct Mail, social, influencers, talent, experiences, and partnerships to reflect a consumer-led ecosystem approach. She collaboratively developed new brand value, purpose and communication guidelines and oversaw realignment of creative and media partners to ensure delivery of the most consistent and cohesive brand experience. Shannon also focused on integration at the intersection of brand with the company’s growth and performance objectives including leveraging a google analytics, Facebook/Instagram, SEO, CRM, Media Partners, as well as other 1st and 3rd party data inputs to more efficiently and effectively acquire and retain consumers. Relentlessly focused on being consumer-led, and aligning to authentic cultural and credible positioning, she oversaw development of a refreshed and measurement-focused consumer segmentation, brand architecture, creative, content, ambassador, media and social strategy. From September 2018 to January 2019 (5 months) Los Angeles, CaliforniaPresident and CEO @ The Story Lab (Dentsu Aegis Network) In her role at The Story Lab agency, within the Dentsu Aegis Network, she was a founding global member and led the North American business to profitability and 23 markets globally. Establishing the company including service offerings, operations, and all elements of corporate governance. Navigating the complex consumer space she developed and led the P&L, the team, and its clients through data sources, content and narrative strategies, influencer marketing, original content development and media partnership programs with talent, tech platforms, media and creative partners. The first to monetize such services within the network helped the agency attract and retain the some of the world's most recognized brands including GM, Microsoft, XBOX, Pfizer Pharma, MasterCard, Mondelez, P&G, Diageo, Disney Parks, among many others. She also closely collaborated with media and content owners in new ways to leverage partner their consumer data and insights to drive innovative and new ideas and partnerships. Working on Joint Business Plans at the Dentsu Aegis Network level with the world's largest consumer tech brands including Google, Snap, Facebook/Instagram, Twitter, Spotify, iHeart, and Pandora she led the integration of content and production credits, as well as contextual added value options in the traditionally media and data only arrangements. Additionally, with her leadership at both The Story Lab and Carat she championed a different way of working with partners on behalf of her clients within their traditional investment practices; including driving conception, negotiation and implementation of all aspects of her client's marketing ecosystems which she and her team created and co-created award winning work with true data and insight led storytelling at the heart and measurable business outcomes. From January 2014 to August 2017 (3 years 8 months) Greater Los Angeles AreaVice President, Integrated Solutions & Sales Development @ Warner Bros. As the Vice President of Integrated Solutions & Sales Development, Shannon worked within WB Digital Division to drive new and incremental revenue streams for WB and Telepictures. Working across properties like, The Ellen Degeneres Show, Extra, TMZ, Kids WB, and WB, Shannon led the creative and media packaging to drive an incremental $13MM in digital revenue in just over a year. Always with an eye for revenue opportunities, Shannon was the first to recommend, monetize and package talent-led social distribution and leveraged the increasing social landscape to drive addition revenue for both TV and Digital-led media packages. Her understanding of how to leverage rights, talent, and custom developed advertiser solutions drove overall business growth for all distribution channels within WB and Telepictures. From July 2009 to November 2010 (1 year 5 months) Vice President, Integrated Marketing, Sponsorship & Live Events @ Fremantle Led all aspects of commercial partnerships with clients in all categories across FM portfolio, American Idol, America’s Got Talent, The Price is Right, American Inventor, FM Digital, Atomic Wedgie, etc.- Grew revenue and P&L for integrated marketing division 600% in 2 years- Architected, negotiated and activated first music download rights deal for Idol with Apple - Commercial lead on Disney Parks/American Idol Experience at Walt Disney World - Led team in sales and packaging to handle all aspects of franchise monetization including brand partnerships, co-sales with network and digital distribution partners (NBC, ABC Fox. MySpace, Yahoo, etc), live events, touring, and off-air license deals - Part of team to move Price is Right Live to Bally’s Casino From October 2006 to October 2008 (2 years 1 month) President of Content, Managing Director @ MDC Media Partners Los Angeles, California, United StatesManaging Partner, EVP: Walt Disney Television Networks Portfolio, Legalzoom @ Horizon Media Lead the portfolio of Walt Disney Networks Omni-channel media strategy and investment business at Horizon Media. Collaborate with Network CMOs, marketing and media to teams to identify, segment and build the most impactful media plans to connect with audiences for all network shows and initiatives; including: ABC, ABC News, FX, Freeform, Disney Channel Worldwide and Disney JR. From July 2019 to August 2020 (1 year 2 months) Los Angeles, California

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Frequently Asked Questions about Shannon Pruitt

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Shannon Pruitt works in the Marketing and Advertising industry.

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Shannon Pruitt's colleagues are Maggie Landon, Kevin McGehee, Alexandra Mangione, Greg Hyver, Julio Sandoval, Kaylin Szkrybalo, Natan Reches, Allie Grimes, Ashley Ravesloot, and Christopher Li

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In a nutshell

Shannon Pruitt's Personality Type

Extraversion (E), Intuition (N), Thinking (T), Judging (J)

Average Tenure

1 year(s), 7 month(s)

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