Shannon Johlic is a seasoned marketing professional, delivering regional, national, and global marketing programs with measurable impact, spurring action from targeted audiences. A creative thinker, successfull manager, and effective communicator, Shannon has that "can-do" attitude that ignites marketing and sales programs to success. Creating an integrated marketing mix of online and offline content sets up the core of his success - from social media/online advertising development and measurement to out-of-the-box creative and event planning. Recognized as a convincing, effective manager, Shannon Johlic leads by example by rolling up his sleeves and performing many of the same tasks that he requires of his direct reports: from running analytics reports, to audience segmentation, to designing sales/marketing collateral and even building office furniture. With experience in start-ups and mature organizations, he knows what it takes to get the job done. In addition, Shannon has built global marketing programs and departments from the ground up. Specialties: Multi-Channel Marketing Global Marketing/Localization Digital/Online Marketing Lead Generation/ Nurturing Sales Collateral Drive Brand Awareness Integrated Marketing Programs User Acquisition/Retention/Engagement Branding and Identity Mobile Marketing Client/Account Management E-Commerce Interactive Strategy Search Engine Optimization (SEO) Search Engine Marketing (SEM)/ Pay-Per-Click Social Media Marketing (Owned, Earned, Paid) Web Analytics and Reporting Email Marketing Campaigns Website Design and Development Customer Relationship Management Project Management Team Building/Management

Head of Demand Generation @ Vungle, the leading in-app video advertising platform, creates personalized ad experiences powered by data, with advanced targeting and beautiful in-house creative. With seamless, HD video delivery, Vungle ads inspire curiosity and drive return for advertisers, brands and app developers. - Serving ~2 billion video views per month on 200 million unique devices - Trusted by 15,000+ mobile apps worldwide, including top developers, such as Supercell, SEGA, Miniclip and Outfit7 - Ranked #1 for cross-platform user retention by AppsFlyer performance index - Backed by Google Ventures, AOL Ventures and 500 Startups - HQ in San Francisco with offices in London, Berlin, Beijing, Seoul and Tokyo From December 2015 to Present (1 month) Co Founder/Head of Business Development and Marketing @ Cofounded and rapidly grew niche CPG company from 8 local clients to over 300 global clients and 17 multi-national partnerships through strategic marketing and partnership campaigns. Key Accomplishments: * Led company to a profitable 400% YOY revenue growth in 2014, while managing all distribution and branding partnerships. * Built and executed multichannel marketing campaigns which reduced CAC by 81% and increased Average Order Value by 30%, including 3 product launches and expansion into 20+ countries through partner alliances. * Currently developing new e-commerce site to create a direct conduit to our consumers. l'Artisanal brings organic, sustainable, and fair-trade ingredients to chefs globally. Our goal is to bring back the craft of producing rich, flavorful essential ingredients that truly live up to the highest quality standards of the world's best chefs. Our products are never mass produced. They rely on hand-prepared methods used for hundreds of years before mass-production removed the complex tastes found in so many classic dishes. From February 2011 to Present (4 years 11 months) Head of Marketing @ From March 2015 to December 2015 (10 months) Director of Marketing @ Built and managed international marketing department handling all B2B marketing initiatives (including product marketing and launches, email marketing, content strategy, lead generation, event planning, branding, social media, competitive analysis, sales enablement, SEO, and all corporate communications.) Heavy Leadgen and branding responsibilities. Worked hand-in-hand with CRO and global sales executives to align all marketing initiatives with sales goals and forecasts from top of funnel and throughout the sales cycle, heavily using Salesforce and Hubspot. Key Accomplishments • Managed all lead generation activities globally (via email, content syndication, events, social media, and paid advertising) that resulted in a 134% YOY increase in Opportunities and an 85% growth in Pipeline Contribution. • Developed key international industry partnerships to drive thought leadership through events, speaking platforms, and multichannel campaigns. • Increased content production across all channels by over 250%, driving industry awareness and thought leadership, leading to increase lead quality scores and higher volume of sales qualified leads. • Managed lead nurturing and retargeting campaigns across all online channels from first touch to advocacy through strategic marketing automation, resulting in a shortened lead-to-customer cycle. Tracx is the next generation social enterprise platform that empowers brands to manage, optimize and monetize their business. From December 2013 to December 2014 (1 year 1 month) Greater New York City AreaDirector of Marketing @ Headed all marketing initiatives for two business divisions, Dedicated Media (display ad network) and CPADNA (performance ad network). Responsibilities included: branding, PR/communications, event planning, online advertising, sales tools and collateral, case studies, content/social strategy, SEO, thought leadership pieces, and executive speaking opportunities that drove positive ROI and creating positive traction for the sales and media teams. Grew and managed large internal/multi-location marketing department that oversaw all upstream and downstream marketing initiatives. Key Accomplishments • Created client-focused campaign insight reports that drove sales and resulted in acquiring lucrative client partnerships • Successfully planned and managed positive ROI-producing corporate events, tradeshows, and VIP functions focused on revenue generation and brand awareness, including a VIP event that exceeded goals by over 125% • Managed complete rebrand of corporate identity throughout all levels of the organization, including two iterations of the website, for cleaner, more professional positioning within the industry • Managed major partnerships and sponsorships for two company divisions, resulting in speaking platforms for executives and sales directors, placing them as thought leaders within the industry • Built and managed a nimble marketing team from the ground up, keeping costs down while creating tremendous impact within the company and all marketing initiatives. Dedicated Media, your performance network. Dedicated Media is an online customer acquisition platform that operates on every level of the intent funnel. Dedicated combines customized audience modeling with superior data analytics in a brand safe environment - delivering intelligent optimization across multiple channels, including: display, performance, lead generation, social, video, and mobile. From January 2012 to September 2013 (1 year 9 months) Director of Marketing and Strategic Development @ Marketing and Strategic Planning director for Ecological/Art Foundation with a project focus on habitats and global migration patterns. Responsible for all marketing initiatives, including: PR/Event Planning, Advising on Sponsor and Public Outreach, Media Kits, Scope Development, Funding, Team Collaboration, CRM Development, Project Management. From September 2011 to February 2012 (6 months) Director of Marketing Strategy, Online and Mobile @ Spearheaded strategic & tactical campaign execution for Fortune 500 clients via online (display/video/social), mobile, print, and television, focusing on customer acquisition, engagement and retention through 360 degree marketing. P&L accountability of $8.8M. Heavy client/account management duties and proposal/strategy creation. Head of all corporate branding/marketing/communications. Key Accomplishments • Implemented new mobile marketing business unit, managing P&L, multi-discipline team, client acquisition, and service up-sell. Exceeded revenue forecasts by over 58% • Delivered global multichannel advertising campaign for leading fitness brand – producing a 27% lift in revenues and surpassing new customer adoption goals by over 200% • Planned and managed multiple monthly events and quarterly trade-shows to raise visibility and brand of company, resulting in positive ROI-producing deal flows. • Deployed centralized internal communications and document management system to handle circulation of all Sales Collateral, RFPs, Case Studies and Presentations, resulting in increased sales close rate Clients: Unilever, Pfizer, SC Johnson Wax, Lollapalooza From October 2009 to January 2012 (2 years 4 months) Online Marketing Manager (Consultant) @ Directed all marketing activities, driving user acquisition and retention for award-winning start-up social media platform via organic and paid campaigns (Google, Facebook, Ad Networks). Developed marketing strategy for long term growth and future site monetization, with attention to site analytics and reporting. Negotiated all media placements for both display and video ($1mm ad spend) Key Accomplishments * Gained national exposure through identification of key promotional outlets, including responsibility for winning the Google TV For All Advertising Contest (online/television advertising) * Identified and corrected key delinquencies in analytics measurement and under-representation of key performance indicators, resulting in streamlining conversion funnels and efficient appropriation of advertising spend * Increased new user acquisition rate 50+% month-over-month via social sharing and interactive marketing campaigns via Facebook/viral initiatives * Drafted annual marketing strategy and budget focused on intense user-acquisition activities, product launch/roll-out, promotions/contests and events. From August 2010 to October 2010 (3 months) Associate Director, Marketing - Strategy & New Media @ Manage PPC, affiliate, SEM and SEO programs for clients based on identified KPIs, focused on acquisition and upsell. Lead all client and internal marketing strategy/"new media" initiatives (blogging, social media, rich media, digital) Key point of contact on client campaigns, assuming role of project manager and team lead. Managed 8 direct reports and numerous cross functional teams comprised of internal and external (freelance and agency) members. Key Accomplishments: * Successfully launched online portal of employment services company thru Phase 1, increasing overall business revenue by 85% in the first month of operation. (50% higher than expected increase) - via PPC, Event Marketing, Direct Marketing, and Channel Marketing efforts. (Phase 2 and 3 in process) * Immediate 35% increase in revenue and multiple domestic and global affiliate partnerships through successful development of media strategy for national services company, with media placements in NY Times, Gothamist, UrbanDaddy and foreign media outlets. From October 2009 to August 2010 (11 months) Marketing Consultant @ Developed Venture Capital awareness materials for 2nd round of capital funding for online risk management platform (online advertising industry). Focused on branding of corporation as well as cohesive telling of the CMG story. Position required deep understanding of online risk management/brand safety, mechanics of ad networks and current state of the online advertising industry (display, search, video, rich media) From April 2010 to May 2010 (2 months) Marketing Consultant @ Responsible for back-end development of cloud-hosted CRM solution with integration into blog, web-site and financial donor program. Provided tracking of events, constituents, projects and sponsorship goals. Acted as consultant for integrated marketing initiatives including mobile app development (iPhone, iPad, Android), online marketing via social networks and branding. From January 2010 to March 2010 (3 months) Senior Marketing Manager @ Directed all marketing initiatives, including: event management, collateral, online/offline content, media planning, branding and sales tools. Responsible for cohesive branding of all materials while managing in-house and freelance creative staff, acting as team lead for all projects. Key Accomplishments * Created quick-turn case studies and collateral for precise customer targeting (collaborating with sales and product marketing), resulting in penetration into new agencies and new accounts. * Negotiated media placements in national and regional publications resulting in a 35% savings on previous placements and maintaining premium positioning within all publications. * Optimized internal corporate communications via company intranet keeping all sales and operations staff up-to-date on market research and positioning. From 2009 to 2009 (less than a year) Director of Marketing @ Spearheaded all traditional and online marketing activities for four subsidiaries. Heavy B2B and B2C marketing, SEO/SEM duties, social media, media planning/buying, email marketing, content management, sales collateral, project management and research. Managed campaigns on Google, Yahoo, Facebook. Additional responsibilities included localization of all marketing efforts, legal/compliance research, and corporate communications. Key Accomplishments * Managed an inherited three-month behind-schedule website, delivering it below budget and hitting original launch date. (acting as Project Manager) * Launched new online training service: creating content and managing project from inception to completion as Project Manager, resulting in company’s largest awarded contract. * Increased user registration through registration process overhaul, landing page optimization and online advertising via Google and Facebook. From 2008 to 2009 (1 year) Product Marketing Specialist @ Directed all online marketing (PPC, SEO/SEM, interactive media, blogging), e-mail campaigns, corporate branding, tradeshow logistics, print collateral, catalogs, and communications / PR for global and regional offices. Supervised cross-departmental teams of up to 20 members. Rebranded corporate image, unifying brand awareness. Managed all media planning and PR/communications. Key Accomplishments ▪ Increased monthly Web site traffic 65% and decreased bounce rate more than 30% through SEO / SEM and e-marketing campaigns with Google/Yahoo/ MSN. ▪ Developed e-mail campaigns for customer loyalty and prospecting, resulting in 20% increase in sales leads within the first month of campaign execution. ▪ Negotiated vendor rates and streamlined media planning process to decrease costs more than 30% and increase workflow efficiency. ▪ Through successful launch of four products in one quarter, boosted next-quarter revenue nearly 15%, resulting in best quarter in company history with revenues over $4.5 million. ▪ Produced quarterly print catalog of thousands of products (translated into 4 languages) under budget and on time for domestic and foreign markets. From October 2006 to May 2008 (1 year 8 months) Marketing/Account Manager @ Managed client accounts and marketing team - create, execute and measure strategies for integrated marketing campaigns. Utilize market analysis, SEO/SEM, media planning/buying, branding, online advertising, and social and interactive/rich media. Key Accomplishments * Exceeded revenue goals of major online pharmaceutical and healthcare client more than 60% through systematic SEO initiatives, affiliate marketing, online advertising, and e-mail campaigns. * Increased client base of financial consulting company by over 45% through a strategic online marketing campaign utilizing online advertising and emails focused on lead generation and streamlined registration. From 2005 to 2007 (2 years) Marketing Manager (Account Executive) @ Managed vendor relationships and marketing initiatives for Fortune 100 accounts, including monthly, quarterly, and yearly project budgets, schedules, business plans, marketing plans, media planning, and special events. ROI and P&L accountability for $2.6+ million budget. Key Accomplishments ▪ Negotiated reduced production costs with consultants to realize 20-40% savings per project. ▪ Exceeded year-to-year revenue goal of $2 million by 30% through development of strategic, full-scope marketing/advertising campaigns. ▪ Developed affiliate partnership programs for vendors and VARs, which resulted in increase sales opportunities and fostered new business relationships. Programs still in use today. From October 2003 to March 2005 (1 year 6 months) Director of Sales and Marketing @ Cooperatively founded a niche hi-tech home automation consulting firm focusing on home-networking and distributed audio/video systems. * Managed sales and marketing department of four direct reports while also overseeing operations department of six employees * Increased year-over-year revenue 150% every year through targeted marketing and strong referral program * Maintained a 100% satisfaction rating among all clients through diligent planning and follow-up * Proactively developed business plans and marketing strategies for long range success through a constant review of policies and procedures within the IT and construction fields From June 2001 to February 2004 (2 years 9 months) Marketing/New Media Department Coordinator @ Managed media/design department with strong production and design responsibilities, heavy project management and marketing/advertising responsibilities. * Increased company service roster through the introduction of a full-service DVD/multimedia department (including encoding, authoring, menu services and packaging creation) * Researched and managed new services and products to increase scope of business; including multimedia design, DVD authoring, packaging construction and design, hardware sales * Researched and created new advertising vehicles, resulting in an increase in cost-effective advertising and marketing efforts From October 2000 to May 2003 (2 years 8 months)

Bachelors, English @ University of California, Los Angeles From 1995 to 2000 Bachelors, History @ University of California, Los Angeles From 1995 to 2000 Marketing and Advertising @ Orange Coast College Shannon Johlic is skilled in: Email Marketing, Online Marketing, Online Advertising, Lead Generation, Social Media Marketing, Social Media, Marketing Strategy, Web Analytics, Mobile Marketing, Sales, Digital Media, Analytics, SEO, SEM, Customer Engagement