A Growth Marketing Specialist with a diverse digital background providing dynamic, off the wall and altogether totally innovative SEO, SEM & Social marketing campaigns through thorough research, in-depth market analysis and creative problem solving. With over 10yrs experience in Business Development from both a management and implementation perspective.
Senior Performance Manager @ Essence is a digital agency based in London, New York, San Francisco, Seattle & Singapore who deliver strategy, media, mobile, creative and social solutions. From August 2015 to Present (5 months) London, United KingdomGrowth Marketer @ Mailcloud is helping the world work easier and faster, powering the potential of teams. It's the world's new way to email, the first universal communication service built on your inbox. From November 2014 to August 2015 (10 months) London, United KingdomBiddable Performance Lead (Contract) @ Essence is a digital agency based in London, New York, San Francisco, Seattle & Singapore who deliver strategy, media, mobile, creative and social solutions.
Duties:
• Manage Google Apps SEM Account
• Strategy for Google Apps SEM APAC Region From July 2014 to October 2014 (4 months) London, United KingdomOnline Marketing Manager @ WorldRemit is an online money transfer business enabling customers to send money to family and friends using various payments options including debit and credit cards.
Duties/Services:
• Search Engine Optimisation
• Conversion Rate Optimisation
• Mobile Optimisation
• International PPC Optimisation Across Bing, Yahoo, Google & Facebook
• Remarketing
• Customer Engagement Analytics
• Attribution Analysis
• Social Media Optimisation
• Catalogue & Print Design
• Video Marketing From May 2013 to June 2014 (1 year 2 months) London, United KingdomDigital Marketing Manager @ Webfanatix is a digital marketing agency specialising in web development and SEM consultation in various avenues of business.
Duties & Achievements:
● PPC
● SEO
● Social
● Email Marketing
● Conversion Rate Optimisation
● Display Publisher Relationships
● Site Conversion Tag Management
● Affiliate Management
● Website Content Management
● CMS Development
● VPS Hosting
● Ecommerce Platform Hosting and Management
● Payment Gateway Integration From December 2011 to December 2013 (2 years 1 month) Pretoria Area, South AfricaBusiness Development Manager @ Bush Africa Safaris offer a 5 Star destination management service where all the clients’ activities and transport needs are taken care of.
Duties:
• Set up a new business and build to achieve pre agreed revenue targets.
• Implement procedures and software solutions to run the business and interlink across the 3 countries to ensure smooth operations.
• Setup a destination Management Company with 2 x fleets comprising of boats and vehicles in 2 different countries.
• Sourced transport contracts with surrounding companies for game drives, boat cruises and the like for clientele.
• Market through offline channels, namely leaflet advertising, contract negotiation and relationship building. From February 2012 to January 2013 (1 year) BotswanaBusiness Development Manager @ Garden Games are a fun and innovative outdoor and pub games manufacturer. The pioneers of the English outdoor game market.
Duties:
• Managed 15 Ecommerce websites and a network over of over 60 websites overall.
• Managed advertising budgets which generated an additional 22% of revenue growth.
• Developed technical innovations to increase process efficiency which in turn reduced overhead.
• Managed technical projects from concept to product. These have been online and offline innovations which increased sales by an average of 25%.
• Coordinated efforts to improve the customer experience at the point of sale. This included point of sale in the retail store as well as online ecommerce.
• Sourced new product lines to add to existing lines, along with developing entirely new product concepts.
• Analysed new markets and put forward business proposals as future targets and developments. From May 2004 to December 2011 (7 years 8 months) Oxford, United KingdomMotorshop & Sales Manager @ Mitaka Motorcycles offered a rental service on a range of motorcycles to the European market as well as local businesses. From June 2002 to April 2004 (1 year 11 months) Cape Town Area, South AfricaSales Consultant @ Boating International supply power boats and yachts to the international market. From December 2000 to December 2002 (2 years 1 month) Johannesburg Area, South Africa
Shannon Donald is skilled in: SEO, SEM, PPC, Google Analytics, Web Analytics, Online Advertising, Google Adwords, Online Marketing, Affiliate Marketing, Digital Marketing, Digital Strategy, Conversion Optimization, Windows Server, Web Hosting, Virtual Hosting