Shannon Brayton's Email Addresses & Phone Numbers

I have more than two decades of experience leading teams and shaping corporate narratives for some of the world’s most innovative and disruptive companies, including Yahoo!, eBay and LinkedIn. I joined LinkedIn in 2010 as its Vice President of Corporate Communications, and in 2015, I expanded my purview to oversee all marketing activities at the company as...

I have more than two decades of experience leading teams and shaping corporate narratives for some of the world’s most innovative and disruptive companies, including Yahoo!, eBay and LinkedIn. I joined LinkedIn in 2010 as its Vice President of Corporate Communications, and in 2015, I expanded my purview to oversee all marketing activities at the company as CMO. Having risen through the communications ranks from PR Associate to Senior Vice President, I have been credited with many corporate and consumer public relations successes during that time. My diverse experience has enabled me to manage all aspects of a company's public profile—from developing crisis plans and roadshow decks to building global teams and producing high-impact consumer events. I was also responsible for the communications strategies for the high-profile IPOs of both OpenTable (2009) and LinkedIn (2011). As the communications leader of LinkedIn, my purview included global external communications, internal communications, media relations, social impact, social media and community relations, all deftly handled by a team of 50+ professionals around the world. In addition to spending 19 years in Silicon Valley, I lived and worked outside the U.S. for two years in Zurich, Switzerland, further honing my skills as a global executive. I am also an Advisory Board Member at Nextdoor.com, Sidewire, NerdWallet, and AirGrub and also regularly mentor communications and marketing professionals across the country. Specialties: Corporate positioning, consumer PR programs, crisis communications, product launches, executive and internal communications, global communications, media training, and building and leading teams.Chief Marketing Officer and Senior Vice President, Corporate Communications @ From April 2015 to Present (9 months) Advisor @ From November 2015 to Present (2 months) Advisor and Investor @ From October 2014 to Present (1 year 3 months) San Francisco Bay AreaAdvisor @ From October 2014 to Present (1 year 3 months) Advisory Board Member @ From October 2013 to Present (2 years 3 months) San Francisco Bay AreaVice President, Corporate Communications @ Responsible for leading the company's global corporate communications program and a high-performing team of talented communications professionals in 12 offices around the world. Current purview includes global external communications, internal communications, media relations, social impact, social media and community relations. Drove the communications strategies for the company's successful IPO in May 2011. From September 2010 to March 2015 (4 years 7 months) Senior Director, Corporate Communications @ Developed and oversaw the company’s global communications strategies; Responsible for the management of all IPO-related communications, including development of the roadshow deck and the media relations strategy; Ran the company’s investor relations program; Built and executed the company’s annual consumer and trade PR programs; Prepared internal and external presentations for company executives; Assisted with employee communications program for CEO and CFO; Partnered extensively with marketing counterparts on campaigns; Was the first in-house PR and IR person at OpenTable. From September 2008 to September 2010 (2 years 1 month) Vice President, Corporate Communications @ Reported to President and CEO; Oversaw the global communications strategies for eBay Inc.; Maintained the company’s positive image and reputation internationally through skillful handling of corporate and crisis situations; Provided counsel to the CEO, extended executive team, country managers and other department heads on communications strategies, messaging and issues management for both internal and external audiences; Created crisis plans and rapid response messaging to deal with global issues; Worked closely with the CFO and Investor Relations team on key financial announcements and events, including quarterly earnings announcements and all M&A activity; Provided oversight to a team of nearly 100 communications professionals around the world; Received 90% positive score on Upward Feedback management review. From December 2006 to May 2008 (1 year 6 months) Director, Corporate Communications, Europe @ Located in Bern, Switerzland. Developed and directed the internal and external communications strategies for eBay in Europe at both regional and local levels; Provided leadership to a team of more than 30 communications professionals and 14 agencies in 12 countries, including Germany, Spain and the United Kingdom; Regularly provided guidance and counsel to senior-level executives on internal and external communications; Acted as the international liaison between eBay headquarters in California and Europe; Worked closely with government relations on external communications with policymakers and other key influencers; Coordinated consistent messaging across 12 countries on specific areas of focus; Integrated eBay acquisitions and subsidiaries into existing communications structure and develop new plans as appropriate; Drove global best practice-sharing; Received 100% positive score on Upward Feedback management review. From March 2005 to December 2006 (1 year 10 months) Senior Manager, Corporate Communications @ Developed, implemented and oversaw annual communications consumer plans for 17 key eBay categories, including eBay Motors, Fashion, Home & Garden and Electronics; Created and executed successful, measurable consumer marketing and PR programs resulting in nearly 300 million media impressions per quarter; Built and maintained relationships with key editors, analysts and industry influencers; Provided strategic counsel and insights to company executives on various issues; Managed and mentored team of three PR professionals; Prepared internal and external presentations for company executives. From October 2001 to March 2005 (3 years 6 months) Senior Manager, Corporate Communications @ Drove corporate communications strategies for the company, including matters relating to the company’s financials, acquisitions, and management team changes; Developed and ran Yahoo!’s global employee communications program; Authored and maintained corporate crisis guidelines and individual crisis plans; Provided coaching and guidance to 25-person in-house PR team; Executed public policy strategies and programs, specifically pertaining to privacy and litigation; Acted as company spokesperson; Built and maintained editorial relationships with journalists at top-tier media outlets. From September 2000 to October 2001 (1 year 2 months) Manager, Corporate Communications @ Managed Yahoo!’s corporate communications, including announcements related to the company’s quarterly and fiscal earnings, acquisitions, investments, real estate transactions, and management transitions; Handled the professional and personal public relations for Yahoo! executives, including both co-founders; Dealt extensively with crisis and legal situations; Managed and guided relationships with outside public relations agency. From September 1998 to September 2000 (2 years 1 month) Public Relations Specialist @ Managed PR launch of Quicken 99 software product; Responsible for Quicken 99 Reviews Program; Booked and attended press meetings with key members of the editorial and financial communities; Wrote and distributed trip reports; Briefed product managers prior to interviews; Authored press kit materials, briefing books, executive biographies, and press releases; Coordinated Quicken 99 beta distribution; Staffed executive interviews and photo shoots; Responded to media inquiries; Managed and mentored a small team. From September 1996 to September 1998 (2 years 1 month) Public Relations Associate @ Assisted in the development and implementation of online press room; Created and handled distribution of press materials; Supported multiple Quicken product launches; Responsible for coordination of Quicken beta distribution; Helped to managed Quicken Reviews Program; Responded to media inquiries; Authored press releases; Developed and maintained relationships with industry editors; Monitored electronic and print media for editorial opportunities. From September 1994 to September 1996 (2 years 1 month) Psychology @ Notre Dame de Namur University From 1994 to 1997 Shannon Brayton is skilled in: Corporate Communications, Crisis Communications, Global Communications, Spokesperson, Strategic Communications Counsel, Communication Training, Public Relations, Strategic Counsel, Strategic Communications, Executive Communications, Media Relations, Positioning, Executive Visibility, Leadership, Messaging