Shane Mansfield's Email Addresses & Phone Numbers

I'm an online marketing specialist with a focus on performance marketing and acquisition. Over the course of my career I've worked in both B2B and B2C environments, client side and agency. I believe that data led marketing and the correct use of this data powers performance marketing, and customer acquisition.Head of Performance Marketing @ From September 2014...

I'm an online marketing specialist with a focus on performance marketing and acquisition. Over the course of my career I've worked in both B2B and B2C environments, client side and agency. I believe that data led marketing and the correct use of this data powers performance marketing, and customer acquisition.Head of Performance Marketing @ From September 2014 to Present (1 year 4 months) London, United KingdomSearch marketing specialist @ Overseeing the search marketing and biddable media activity across Europe. Managing campaigns in five different countries for both brand awareness and customer acquisition. Involved in the formulation of the broader brand marketing strategy. From August 2012 to September 2014 (2 years 2 months) PPC Manager @ Submission Technology is an established and effective affiliate. Recently it has diversified into becoming an affiliate network, email service provider, and data broker. Key achievements- -Redeveloping the PPC campaigns to adhere to best practice. -Improving quality score across all campaigns. -Improving the CTR and ROI of all campaigns. -Successfully acquiring profitable customers. -Implementing a full SEO plan for all web properties. -Implementing a successful social media CPC campaign. -Establishing an effective remarketing campaign. -Creating a social media strategy across multiple social networks. -Convincing stakeholders to move to a CPA and LTV KPI metric. -Created a suite of analytic reports to report monthly KPIs. I am responsible for all of the SEM at Submission Technology. I ensure that all of the PPC campaigns are running to the required KPIs, and are optimised to the required goals. I also research and test new opportunities. I audited and implemented a tailored SEO strategy for each of the web properties in Submission Technology’s portfolio. The current structure is very much agency lead as I manage each property separately and have to divide my time based on the value of each account. From October 2011 to August 2012 (11 months) Online Acquisition Coordinator @ HMV is one of the UK's best known entertainment retailers. Key achievements- -Consistently hitting weekly, monthly, and annual targets set by the business. -Creating annual affiliate campaigns to drive ROI. -Using analytics to increase the effectiveness of marketing campaigns. -Maintaining relationships with creative and media agencies. -Taking responsibility for the analytics of the website for three months whilst the company recruited a new analyst. -Winning an NMA award for an integrated affiliate marketing campaign. -Winning an internal award for exemplary performance. -Increased ROI in the PPC, Affiliate, and Display channels. -Developed an integrated online PR strategy. -Formulated a social media strategy for the business. -Conceived two separate viral marketing campaigns. -Created a new budget to expand visibility of the business online. I am responsible for the daily coordination of HMV's online direct marketing channels. I coordinate the search engine, display, and affiliate marketing campaigns. This includes creative, placement, and budgeting. I also draft yearly budgets, and deal with any ad-hoc marketing enquiries and partnerships as they arise. My achievements at HMV impact the company by driving profitable sales, and new customer acquisition. From June 2008 to October 2011 (3 years 5 months) Website and Mail Order Manager @ J Floris is a retailer of high end perfume and accessories. Key achievements: -Regularly hitting monthly sales figures, based on a year on year revenue increase. -Writing copy for emails, product descriptions, and promotions. -Using analytics to increase the effect of email marketing. -CRM database management, including increasing the size of the database. -Working closely with the designer to generate effective email creative. -Managing and completing a full site re-platform. -Implementing a new SEO strategy for the new site. My achievements impacted the business by increasing sales and profit, and increasing the customer database. From June 2006 to June 2008 (2 years 1 month) Customer Service Assistant @ Key achievements: -Regularly hitting weekly sales targets. -Creating new incentives and promotions to drive sales. This position required constant contact with the public as well as establishing and maintaining relationships with existing customers. From December 2004 to May 2006 (1 year 6 months) Temporary Support Service Assistant @ Medway council is a local authority in Kent. Key achievements: -Adapting to multiple roles within the council. The roles I fulfilled were: Personal Assistant to a senior manager in Adult Services, Customer Services Operative on the front line task force, Support Services Assistant for the Adoption Team From June 2004 to December 2004 (7 months) Temporary Support Services Assistant @ From December 2003 to January 2004 (2 months) BA Broadcast Journalism and Politics, Journalism, Politics, English @ Staffordshire University From 2000 to 2003 A Levels taken, History, English, Media Studies; General Studies @ Chatham Grammar School for Boys From 1993 to 2000 Shane Mansfield is skilled in: Online Marketing, SEO, Email Marketing, PPC, Web Analytics, Social Media Marketing, SEM, Affiliate Marketing, Digital Marketing, Online Advertising, Conversion Optimization, E-commerce, Google Analytics, Social Media, Advertising