Shane Lennon's Email & Phone - Betaspring - New York City Metropolitan Area

Shane Lennon's Work Experience

Retaliate1st

a Digital CEO: CX, Market Growth & Product Innovation Officer - Leader and Builder

NY + CT

@VirtualCMO

Fractional CEO/CMO/CXO/COO/CRO: GTM, Demand Gen, Product, CX, Revenue Growth, Digital Transformation

Greater New York City Area

Health Recovery Solutions

Chief Marketing Officer

2019 to 2020

Greater New York City Area

Shane Lennon's Education

Castleknock College

Honors

Technological University Dublin

Advanced Diploma

Shane Lennon's Professional Skills Radar Chart

Based on our findings, Shane Lennon is ...

Personable

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Thoughtful

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Based on our findings, Shane Lennon is ...

52% Left Brained

48% Right Brained

Shane Lennon's Estimated Salary Range

About Shane Lennon's Current Company

Betaspring

Provided hands-on volunteer mentoring in the Betaspring Accelerator Program - working closely with young entrepreneurs to help them focus on Product to Market Fit and Distribution Scaling. Start ups such as Catapulter, Periscape, Manpacks and Databraid.

Frequently Asked Questions about Shane Lennon

What company does Shane Lennon work for?

Shane Lennon works for Betaspring

What is Shane Lennon's role at Betaspring?

Shane Lennon is Mentor for Incubation Accelerator

What is Shane Lennon's personal email address?

Shane Lennon's personal email address is l****[email protected]

What is Shane Lennon's business email address?

Shane Lennon's business email address is [email protected]***.***

What is Shane Lennon's Phone Number?

Shane Lennon's phone (212) ***-*806

What industry does Shane Lennon work in?

Shane Lennon works in the Computer Software industry.

About Shane Lennon

📖 Summary

a Digital CEO: CX, Market Growth & Product Innovation Officer - Leader and Builder @ Retaliate1st Working with CEO, Boards, Founders, Revenue, Product and Marketing Teams, and Investors - to grow new market opportunities, develop new digital businesses, and deliver digital product innovation. Revenue Engines, Market Growth, Digital Transformation, and Product Innovation as a Service. Focused on customer data-driven insights and repeatable processes for product to market fit and scaling of markets.Building scalable programs, digital platforms, and customer experiences for direct, in-direct partnership channels, digital and non-digital. NY + CTFractional CEO/CMO/CXO/COO/CRO: GTM, Demand Gen, Product, CX, Revenue Growth, Digital Transformation @ @VirtualCMO Go-To-Market Strategy, Growth, Product Innovation, Product Marketing, Lead Gen/ABM Engines, Partner Programs, Digital Platforms, Marketing, Customer Experience & Customer Journey, Brand, Content, Social Media, UX/UI, Product Roadmap & Management, Agile, Biz Dev, Org./Sales Alignment, Tech Dev, Agency Relations and Digital Transformation. Hands-on execution, mid to short-term roles.- Strategy IoT/wearable, digital/mobile & SaaS: GTM, product to market fit to market scale, customer acquisition & retention, CX/UX, revenue growth levers (land & expand) & business model: UNICEF Kid Power, Augury (an IoT Digital Machinery Health company for F1000 supply chain), Nuzzle, Link AKC (WoofTale), HRS- Customer-centric strategy, lead gen engine, digital, social media, brand, content platform, new revenues and MarTech (web, mobile, Marketo x 4/Hubspot x 6, CRM, Gigya, CMS, Social Media Tools, dashboards, marketing & data tools) & Digital transformation (strategy & management): Health Recovery Solutions, AKC.org, Woofipedia, GreatMinds, ThePrivacyCo, Reading Plus (K12 EdTech)- New market IT C suite https://kempsdn.com- GTM, marketing & sales strategy: Workville- Epiq (NASDAQ). Digital transformation, content marketing, lead generation/nurturing (Marketo & Salesforce), Marcoms, business strategy framework for corp markets and re-alignment of marketing to revenue.- GTM: "CMO" eco-system, CTO/CIO, C-Suite - B2B influence maps for SaaS & Service Offerings.- US market entry: strategy, positioning, pipeline acceleration, product/market fit, operations and teams, & investor preparation. 12+ EU companies.- Partnership Strategy, Program & Channel Marketing.- Econsultancy: F1000 Digital CMO Transformation workshops; CMO snapshot: Marketing Platforms, Social+Mobile+Offline.Digital advisor/coach to CMO & CEOShort term CMO: BestBuzz, MyCityWay, MVP CMO consumer privacy app PriivCleverbug, NYFU, SuburbanMomma, Manpacks, Wizperts, ColdLilies, ixtens (eCom) Greater New York City AreaChief Marketing Officer @ Health Recovery Solutions From 2019 to 2020 (1 year) Greater New York City AreaFounding Board Member @ Digital Irish Founding Board Member with Feargall Kenny. Connecting the dots for networking among our members, supporters, and startups for Irish and Irish American companies for the US market. Providing growth advice to start-ups. Stepped aside in late 2018 as it was time for some new and fresh members to lead the charge for #NYDI, the leading Irish/Irish Amercian networking community for connecting the digital, tech and startup eco-system in New York, and now further afield, in London and more.Non-Profit Volunteer Organization. From 2013 to 2018 (5 years) Greater New York City AreaDigital Chief Marketing Officer @ Great Minds Led Marketing and Customer ExperienceGo-to-Market Strategy (markets, sales, and product marketing)Customer Journey Mapping & SegmentationProduct MarketingPurpose-Driven BrandingContent Strategy & DevelopmentTeam MentoringRebuilt/Re-skilled MarketingDigital Transformation and Product Management FunctionFirst-party Customer Data Platform Built Demand Generation Engine & Account-Based Marketing/SalesPartnerships and Channel ProgramsGrowth from $55M to $80M in K12 Educational Market. From 2017 to 2018 (1 year) Greater New York City AreaDigital CMO & CXO @ UNICEF Kid Power (Wearable Tech/IoT & Mobile App - Consumer Wellness) Go-to-Market Strategy (consumer, school & corporate)Company Dashboard & KPICustomer Acquisition & RetentionDigital Marketing & Social MediaMarTech Stack & Marketing AutomationMobile App and Consumer IoT Wearable Product & UXCustomer Experience & Content StrategyBuilt eCommerce site and channelsUNICEF Kid Power a TIME Top 25 Invention 2016 - only wearable IoT product for kids + for good. (Like a Fitbit for kids).Entrepreneur in Residence From 2015 to 2017 (2 years) Greater New York City AreaDigital COO: Customer Experiences, Product, Technology & Go-to-Market @ WOOFtale (wearable dog collar, owner mobile app, eco-system platform) - now Link AKC Wearable/IoT technology business modelGo-to-Market strategyCX and UXBuilt Digital & SaaS Platform.Managing Product through R&D to Prototype for test market.Now LINK AKC: Digital dog collar and mobile apps for Millennial and GenX markets. From 2013 to 2015 (2 years) Greater New York City AreaVice President, Marketing, Digital Transformation and Acquisition @ DimensionU Transform DimensionU from a traditional enterprise business model in K12 EdTech to a direct to consumer SaaS eCommerce business model. Go-to-Market StrategyCustomer Journey Mapping & Persona SegmentationRecruited management (product & CTO)Built out marketing, design, and product teamsSeeded consumer market with the DUtheMathLead generation engine and customer retentionConsumer brand & Content platformNew customer and user experienceKPI dashboardsBuilt digital platformSocial media base to 100,000, in 6 weeksPartner with celebrity talent from Atom Factory Management (Lady GaGa team) From April 2011 to July 2012 (1 year 4 months) Greater New York City AreaSVP, Strategy, Marketing and Digital Product @ GeoSentric GyPSii is a mobile social media and location-based consumer platform connecting people to local experiences and local businesses (pre-cursor in the market to Foursquare & ShopKick). GyPSii provides consumer applications (3M+ users) and SaaS-based API platform to a wide range of companies, such as Samsung, LG, RIM, Wind River (Intel), Garmin, China Unicom, China Mobile, China Telecom, Shanghai Media Group, and others. GyPSii operates offices in North America, Europe, and the Asia Pacific.Recruited by the founders to build the brand, marketing, customer experiences, products and business development capabilities and organization from scratch. Successfully delivered to market multiple products for consumer and business audiences. Established the company as a thought leader across three international regions. Developed highly creative hyper-local marketing programs to acquire customers. And ABM type marketing to support enterprise telco eco-system B2B2C clients.Built out strategic plans, created a business model for local advertising and developed requirements for new products. Successful reorganization, recapitalization, and strategy for emerging markets. JV with Sina (Weibo 600M users - on NASDAQ). From 2007 to 2011 (4 years) Mentor for Incubation Accelerator @ Betaspring Provided hands-on volunteer mentoring in the Betaspring Accelerator Program - working closely with young entrepreneurs to help them focus on Product to Market Fit and Distribution Scaling. Start ups such as Catapulter, Periscape, Manpacks and Databraid. From January 2009 to December 2010 (2 years) Vice President, Strategy & Market Development @ Pitney Bowes Post the Pitney Bowes acquisition of Ibis, promoted to take on additional responsibilities for PBMS for Strategy and Market Development for Legal Markets, a $200M business unit. Lead the go-to-market development organically and non-organically of PBMS into the F1000 market, law firms and supporting litigation markets. Responsible for the strategy, product marketing, go-to-market strategy, digital platform and marketing for PBMS legal and compliance offerings, electronic discovery and development of records/information management offerings for the regulated markets. Scaled a modern lead generation engine, and digital marketing and enterprise sales funnel for F2000 market segments. From 2006 to 2007 (1 year) Chief Marketing & Product Officer & Interim CTO @ Ibis Consulting Responsible for development and execution of strategic initiatives, the management of the marketing efforts and growth of products, services and customers in the marketplace. Leadership role for Strategy, Marketing and Products. Realigned a 125 person high tech firm to drive product innovation, a recurring revenue stream, 75% YOY growth to $23M & sustaining 35% margin in a market with rapid price erosion.Additional responsibilities as CTO for SaaS based electronic discovery & compliance offerings.Lead team member for market strategy and technology in the sale of Ibis to Pitney Bowes in April 2006.Built out lead generation engine to support direct and indirect sales channels for F5000 market segments. From 2005 to 2007 (2 years) VP, Strategy and Marketing @ Context Media A content management SaaS provider, VC funded prior to acquisition by Oracle in 2005, with 50 employees. F5000 clients in Publishing, Media Brands, CPG and Financial Services.Promoted to the VP role in late 2003, responsible for the corporate and go-to-market strategy, customer segmentation, thought leadership program, customer and partner marketing, communications, demand generation, strategic relationships, and product marketing. The external voice of the company. Additional responsibility for the corporate strategy to identify funding and exit options. Built out inbound marketing and sales development funnel to support direct and indirect sales channels for 3 industry segments.Held initial position as Director of Product Marketing and Partnerships for developing and executing the digital platform, product to market fit, vertical segment marketing, solutions marketing and strategic partnerships - including IBM, Sun, Interwoven, Microsoft, FatWire. From 2002 to 2005 (3 years) Director of Strategic Alliances and Marketing Programs @ Agency.com Built the marketing and business development channel for partnerships pre/post IPO. 50+ strategic partnerships with companies like Akamai, Intel, Sun, IBM, Interwoven, OpenMarket, Intershop, Microsoft, Screaming Media, Phone.com and Sage Analytics. Developed SaaS offerings with select partners for a recurring quarterly revenue stream. External voice to partners and analysts and built client retention and lead generation programs.Mobile lead for strategy and marketing to US client projects.Director Client Services: including managing British Airways. 2x digital revenues to $8M and built C suite relationships for BA, and full customer persona journey map. From May 1998 to September 2002 (4 years 5 months) Greater New York City AreaDirector of Digital Marketing & Product @ UNIF/X & wTechnologies (mobile and web apps) Led marketing, product and business development for web systems integrator and the first mobile stock trading software application. - Build Partner Channel- Build Pilot/Beta Client Program for Mobile Product- Build marketing, product and business development teams- Responsible for web and mobile product revenues from zero to 6 figures. From 1995 to 1998 (3 years) Greater New York City Area

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