A.S; A.A, Graphic Design; Liberal Arts @
College of the Sequoias
For as long as I can remember I have enjoyed the graphic arts: design is my passion. For the last 16 years, I have dedicated my professional career to creating designs that inspire by obtaining a plethora of knowledge in the industry by working in the different disciplines to become well rounded and diverse. My early positions
For as long as I can remember I have enjoyed the graphic arts: design is my passion. For the last 16 years, I have dedicated my professional career to creating designs that inspire by obtaining a plethora of knowledge in the industry by working in the different disciplines to become well rounded and diverse. My early positions began in the off-set printing business, where my clients ranged from Paramount’s Great America to the San Jose Sharks, then the packaging industry, where I obtained knowledge in dimensional designs and package engineering. Finally, I worked at a freelance business where my core focus was brand identity and collateral. These experiences provided me with the skills and confidence to become employed at Accessories Marketing where I advanced to become their Director of MarCom.
I thrive in an environment that can be chaotic and deadline intensive, but I also flourish when my timeline allows me to analyze the strategic challenge at hand. No matter the environment, I adapt and produce creative and strategic solutions that advance my clients’ needs. My understanding of the design process runs from die line creation to final packaging artwork. However, I am not limited to just design, my experience ranges from design to brand strategy.
Graphic Designer @ Responsible for developing and designing everything from digital to print design collateral/components.
Developed new branding for the company: typography, color, photography and logo development
Developed and designed landing pages for various marketing campaigns design.
Developed and designs emails blasts, social campaigns and marketing collateral
Collaborated with Marketing to develop creative concepts and executions of assigned project(s).
Interpreted and incorporated usability testing feedback
Designed simple and intuitive visuals and UI components
Drove in the design process, including research, experimentation, and revision
Designed branded templates for marketing collateral
Established brand elements via digital and print mediums From December 2014 to Present (1 year 1 month) Art Director - Contract @ Routinely conceptualize creative solutions that effectively communicate the strategic intent for each tactic within projects.
Demonstrated ability to think creatively and provide marketable solutions in conceiving, developing, and producing tactics.
Developed website design comps and finalized for development.
Interacted with Copywriters to develop creative concepts and executions of assigned project(s).
Worked closely with project managers to schedule and provide accurate time estimates for each tactic.
Applied Photo-retouching and image development for final imagery placement.
Provided knowledge of print production process, knowledge of production techniques, and correct disking procedures.
Effectively collected electronic materials for output for both digital and print use. From August 2014 to October 2015 (1 year 3 months) Senior Visual Designer - Contract @ Conceptualized quality solutions for client brands, ranging from re-branding to digital designs.
Created high fidelity mockups based on the provided brief, in conjunction with the client's style guidelines.
Worked closely with Creative Director and Account Management team to accomplish client's requests, while maintaining the highest quality of design work.
Applied expert knowledge of user-centered design principles, web design best practices, visual trends and emerging web technologies. From February 2015 to March 2015 (2 months) Director of Marcom @ Led, developed and motivated a team of 7 in growing a $180MM business encompassing 5 brands (Slime, Fix A Flat, Genuine Innovations, SSI, Terra-S) in the automotive consumer goods.
Managed graphic design, advertising, trade shows, merchandising, videos, and website development and maintenance to ensure excellence.
Implemented positioning and brand promise of $180MM portfolio to multiple Medias, including advertising, promotions, press releases, and sales collateral, while ensuring product information was provided in the pattern best adhering to brand standards.
Received best packaging award from American Graphic Design (GDUSA) for the Genuine Innovations brand in 2013.
Provided oversight for a $2MM marketing budget, ensuring spends were applicable to the target consumer and the strategic direction of the company.
Revamped work flow to function similar to an agency and established online process of job request submission to increase production efficiency by 52%.
Redesigned Fix-A-Flat, Slime and Genuine Innovations websites to better educate consumers about product complexities, reducing phone inquiries in the customer service department by 57%.
Created customer specific packaging for the Slime brand and oversaw plan-o-gram development that secured $24MM in new business with Walmart.
Presented merchandising solutions to Walmart’s bike and automotive departments, which rendered $1MM in incremental sales.
Designed packaging artwork and collateral for strategic OEM customers including Toyota, Honda, GM, Ford and Chevrolet, which contributed to incremental sales of $3.6MM.
Developed Marcom website to increase order efficiency and streamline job requests for company sales team, which led to a 35% increase in productivity.
Outsourced video to increase speed to market for product instructional videos. From February 2011 to May 2014 (3 years 4 months) San Luis Obispo, California AreaCreative Director @ Responsible for developing and managing brand identity.
Created and communicated graphic standards to art, sales and marketing teams, as well as all outside agencies, including retail and OEM customers.
Oversaw the art direction of packaging and the overall engineering of the package design and die lines.
Defined unique and cost- effective packaging solutions for new products, by refreshing 3 of the product lines to better target the market while further educating the consumer on the product benefits.
Developed final prototypes in-house for customers such as Walmart and AutoZone.
Awarded best packaging for Slime Safety Spair at AAPEX, the automotive industry’s largest trade show.
Hired market specific models for custom photo shoots to achieve unique lifestyle imagery that best targeted the market for a higher level of imagery seen on packaging and in ads.
Met with potential vendors and implemented new suppliers to improve pricing, which decreased overall collateral expenditure by 49%.
Drafted art department procedures and streamlined art request flow via prioritization of art requests through ongoing communication with sales and marketing team.
Actively managed department’s work load capacity, handling internal requests and recommending outside contractors to meet deadlines.
Maintained and managed department equipment and supply resources, as well as ensuring computer upgrades and software needs were met per industry standards.
Collaborated with brand managers and designers to create support elements for sales, trade shows, and merchandising promotions. From October 2007 to February 2011 (3 years 5 months) San Luis Obispo, California AreaGraphic Designer @ Responsible for brand packaging revisions and delivering creative solutions for new packaging. Developed final prototypes in-house for marketing review.
Executed designs with a long-lasting impression that encompassed sales collateral including sell sheets, catalogs, power point and print ads.
Conducted all prepress work on digital files and handled the organization of each job to vendor.
Managed support elements in trade shows and merchandising promotions including booth graphics and display designs.
Generated Photography of all product packaging and promotional
Reported progress of all projects on a bi-weekly basis to upper management. From June 2006 to October 2007 (1 year 5 months) San Luis Obispo, California AreaFreelance Graphic Designer @ Prepared Fuddruckers restaurant tabletop merchandiser placed in San Francisco Bay Area hotels to promote the restaurant’s food selection, resulting in a 26% lift in sales.
Created the design for “Playing with Plays” book series, a series of play books for kids, which focuses on Shakespeare.
Produced logo designs for small start-up companies including J&L Insurance, Eliz & Susie, accompanied by identity packages.
Strengthened the design of children’s books, identity packages, ads, posters, mailers, brochures, displays, and packaging to ensure a strong market presence.
Developed and designed packaging and merchandising displays for Fuddruckers restaurants, Home Farmer, and SLO Brew. From June 2003 to October 2007 (4 years 5 months) Graphic Designer @ Decreased ad revisions by 27%, by doing it right the first time.
Designed ads for yellow pages phone book, layout and pagination of each book.
Concept and design of marketing and promotional materials. From June 2004 to February 2005 (9 months) Visalia, California AreaCreative Director @ Design for San Jose Sharks, Paramount’s Great America, San Jose Earthquakes, Raging Waters and XFL.
Prioritized, assigned, and tracked work orders, projects deadline oriented, organized and maintained network, design concepts, client consultations, maintained accounts, responsible for hiring additional graphic designers.
Typesetting, layout, design, bindery, processed mailing lists.
Prepress, blue lines, color matches, film processing, stripping, off-set printing, 1c, 2c, 4c presses. From June 2000 to May 2002 (2 years) Graphic Designer @ Printing press operations, prepress: stripping, burn plates, film processing.
Creating printable designs, typesetting, layout. From January 2000 to May 2000 (5 months) Visalia, California Area
Bachelor of Arts (BA), Graphic Design, Magna Cum Laude @ Art Institute of Pittsburgh From 2010 to 2013 A.S; A.A, Graphic Design; Liberal Arts @ College of the Sequoias From 1996 to 2000 Shana Hallmeyer is skilled in: Marketing Communications, Public Relations, Social Media, Social Media Marketing, Marketing, Purchasing, Marketing Strategy, Illustrator, PowerPoint, Retail Packaging, Graphic Design, Creative Direction, Packaging, Logo Design, Trade Shows, Art Direction
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