Seth is a marketing leader with deep experience in both acquisition marketing and brand strategy. He current serves as VP Marketing at Doctor on Demand. Seth worked at 1-800-Flowers for 5 years, launching an internal startup (Celebrations.com) and serving as VP of Marketing. After Flowers, Seth ran marketing at GroundLink, a NYC mobile ground transportation startup, built a team of 12 and powered rapid growth. Seth has built customer acquisition programs in paid digital channels (SEM, Display, Facebook, Mobile), content marketing (social media, video, SEO), and offline (TV, radio, guerrilla, and events). Seth recently wrapped up a stint at Real Networks where he led the launch of a pair of mobile products. Specialties: E-Commerce | Brand Strategy and Development | Mobile Marketing | Customer Acquisition | Customer Research | Behavioral & Re-targeting | Business Strategy Development | Email Marketing | Sales Analysis & Forecasting | SEM / PPC | Search Engine Optimization | Competitive Analysis | Partner Management | Web and Mobile Product Development | Social Commerce | Business Development | Digital Marketing | Product Marketing | PR & Communications | Digital Marketing | Paid Social | Web Analytics | Mixpanel | Google Analytics

VP, Marketing @ Doctor On Demand is a mobile startup that allows users to connect to a real, US-licensed MD for immediate consultation via video chat. The company is backed by Venrock, Shasta, Andreessen / Horowitz, Google Ventures, and some fantastic angels. From March 2014 to Present (1 year 10 months) San Francisco Bay AreaActing VP Marketing @ Led marketing efforts to launch Real Player Cloud, Real’s first consumer mobile product and reintroduction of RealPlayer brand. From May 2013 to December 2013 (8 months) Greater Seattle AreaMarketing Consulting @ I help companies grow. Engagements have ranged from go-to-market strategy development to day-to-day execution support to web product development Sample projects: 1. Built digital marketing strategy for major health-care company 2. Helped co-founders of B2B marketing platform design and develop product, run the beta test with paying clients, and create a fundable business plan. 3. Developed web / mobile product to transform powerpoint-based marketing planning into web-based marketing planning 4. Advised new consumer fashion start-up on product design / UX and launch marketing plan From November 2012 to April 2013 (6 months) CMO @ GM with full P&L responsibility for direct-to-consumer segment of business (representing 60% of sales), and overall responsibility for building and managing brand communication platform. • Developed, tested, and executed multi-channel marketing mix to increase transactions and new customers by 2.5x year over year in flat industry. • Oversee product team that drove dramatic increase in web conversion and designed new web experience to launch in Q4 2012. • Created end-to-end marketing strategy and brand platform. • Recruited and onboarded entire new product and marketing team From June 2011 to October 2012 (1 year 5 months) Greater New York City AreaVP Marketing @ • Designed and implemented marketing strategy to increase sales, gain market share, and dramatically grow EBITDA • Redefined brand positioning and implemented new brand guidelines across the entire company • Translated new brand positioning into creative execution, including TV spots, radio spots, direct mail, web look and feel, and interactive advertising units. • Completed revamped media allocation. Launched new TV and radio strategy. • Developed and executed comprehensive SEO strategy • Managed team of more than 15 full-time resources across Marketing Planning and Strategy, Offline Media, Creative Services, Business Development, Customer Insight, and Natural Search (SEO) departments From March 2010 to June 2011 (1 year 4 months) Vice President, Enterprise Customer Experience @ Responsible for developing a program to improve customer satisfaction across all of the 1800flowers.com businesses. From May 2009 to May 2010 (1 year 1 month) GM, Celebrations.com @ Responsible for all aspects of creating and building Celebrations.com. Developed strategy from initial concept through launch to day-to-day management. • Developed low-cost SEO, partnership, and social media marketing strategy which drove grew unique visitors at a monthly growth rate of 26% in the site’s first 13 months to 350M unique visitors and 1.2MM pageviews in December 2008 • Led multi-functional team that developed wireframes and product specifications, and managed development process • Developed Celebrations business model, with multiple revenue streams including CPM banner ads, Google AdSense, affiliate relationships, and the sale of photo products From May 2008 to May 2009 (1 year 1 month) Director, Special Projects / Assistant to the CEO @ Worked directly with CEO to execute select projects and coordinate follow-up within and outside the organization • Developed strategy for Celebrations.com and began building the business • Led 1-800-Flowers experiment in virtual worlds marketing, conceiving of and leading a campaign that brought 1-800-Flowers employees (and the CEO) into Second Life. Received positive press coverage from USA Today, New York Times, Business Week, San Jose Mercury News, Internet Retailer, and dozens of blogs and online media outlets. • Conceptualized, developed, and launched Bokayme.com, a virtual flower creation site and Facebook application From March 2007 to May 2008 (1 year 3 months) General Manager @ Oversaw all U.S. operations for $45M division providing branded apparel to leading multi-channel and e-commerce retailers including QVC, HSN, and Victoria's Secret Direct; accelerated year over year growth from 8% to 18% • Managed overall product development process generating more than 1,500 SKUs per year • Direct responsibility for 15 team members in logistics, production • Analyzed and improved product development process, organizational structure, and IT installation From August 2004 to February 2007 (2 years 7 months) Summer Associate, Real Estate @ From June 2004 to August 2004 (3 months) Case Team Leader @ Case Team Leader focused on Digital and Marketing Strategy for Fortune 100 consumer products, pharmaceutical, energy, telecommunications, and retail clients Sample Engagements: • Built Internet marketing communications strategy for $1B pharmaceutical product; reduced spending by 50% while increasing reach by 15%; work codified as Monitor Interactive Marketing application • Established go-to-market strategy for first OTC diet pill; led twelve person client / consultant / agency team; regularly presented results to CEO; projected to create revenue of $200 million • Led ten person consultant-client team to develop growth strategy for Fortune 50 utility; introduced segmentation and devised service offerings; engagement projected to create $72MM in EBIT by 2006 From August 1998 to June 2003 (4 years 11 months)

MBA, Finance, Marketing, and Entrepreneurship @ Kellogg School of Management From 2003 to 2005 BA, History, Political Science @ University of Pennsylvania From 1994 to 1998 Moses Brown Seth Lasser is skilled in: E-commerce, Social Media Marketing, Market Research, Multi-channel Retail, SEO, Customer Experience, Marketing Strategy, Digital Marketing, SEM, Business Strategy, Multi-channel Marketing, Email Marketing, Competitive Analysis, Social Media, Online Marketing