Sergio Rivas's Email & Phone Number

💼 Past Experience

Sergio Rivas began his career as a professor at IE Business School. His work there produced some of the most famous theories in business. He then moved on to become a socio director at Franchise Hispania Consultores, where he worked on projects such as the revamp of the Spanish dinner menu, and the development of a European brand for Burger King. He then took on the role of CEO at Dunkin Donuts, where he led the company until his retirement in 2007. He then turned his attention to creating a new model for french fries, which he called “BFF”. The experiment was a success, and the fries now come in both French and American flavours. He is currently working on a new business venture, called Imaginarium, which is a creative consulting company.

🎓 Education

Sergio Rivas began his education at the Internationale Business School in Switzerland. He graduated with a degree in Business Administration in 2016. Rivas then moved to Germany, where he continued his education at the Ernst-Springer-University of Technology with a degree in Business Administration. Rivas is currently working on his master's degree in Business Administration at the same University.

💡 Technical & Interpersonal Skills

Sergio Rivas has had extensive experience in the restaurant industry, having held a number of leadership positions at companies such as Beer and FoodIndustry of Hospitality, The Eat Out Group, Franchise Hispania Consultores, and Signium International. He has also taught a course on restaurant strategy at IE Business School and is a socio-director at Franchise Hispania Consultores.Sergio Rivas’s notable professional achievements include CEO at Beer and FoodIndustry of Hospitality, where he led the company until it was acquired by Dunkin Donuts in 2014. He also held a number of prominent leadership roles at The Eat Out Group, includingController of Franquicias, Director General Spain & Southern Europe at Burger King, and Director General de Expansion y Franquicias at Imaginarium.Rivas is also a renowned expert in restaurant strategy, having authored several groundbreaking papers on the topic. He has been highly influential in the field and his work has been republished and discussed countless times. He is currently a PhD candidate at IE Business School and is still Annotations principal lecturer at the fundamenit and methodological seminar of the school.