Chief Marketing Officer
FRHI Hotels & Resorts
Senior Vice President Marketing
2013 to Present
FRHI Hotels & Resorts
Vice President, Marketing
2008 to 2013
Fairmont Hotels & Resorts
Executive Director, Marketing
2003 to 2008
Fairmont Hotels and Resorts
Director, Direct & Database Marketing
2001 to 2003
IBM Canada Ltd.
Manager, Integrated Marketing Communications
1999 to 2001
IBM Canada Ltd.
Manager, Database Marketing
1995 to 1999
1994 to 1995
Duke University - Fuqua School of Business
Master of Business Administration (M.B.A.) Fuqua Scholar (Top 10%)
2012 to 2013
Northwestern University - Kellogg School of Management
Kellogg Executive Scholar Certificate of Professional Achievement in Sales & Marketing
2006 to 2007
The University of Western Ontario
BA Statistical Science Dean's List
1990 to 1994
Nelson High School, Burlington Ontario
1985 to 1990
Promoted to lead global marketing division in support of the parent company, FRHI Hotels & Resorts, as well as our three hotel & resort brands, Raffles, Fairmont and Swissotel. Oversee corporate marketing, digital marketing, loyalty programs, partnerships, distribution and global reservation centres. Promoted to lead global marketing division in support of the parent company, FRHI Hotels & Resorts, as well as our three hotel & resort brands, Raffles, Fairmont and Swissotel. Oversee corporate marketing, digital marketing, loyalty programs, partnerships, distribution and global reservation centres.
What company does Sean Taggart work for?
Sean Taggart works for FRHI Hotels & Resorts
What is Sean Taggart's role at FRHI Hotels & Resorts?
Sean Taggart is Senior Vice President Marketing
What industry does Sean Taggart work in?
Sean Taggart works in the Hospitality industry.
Global Marketing Executive, with Duke MBA, 19 years experience and demonstrated success in building and leading a global marketing organization. Strong business acumen with Fortune 100 experience and an ability to develop global brands and marketing programs designed to drive market presence and increase revenue and profitability. Passionate about leveraging digital marketing and big data to deliver customer and shareholder value. Areas of expertise include: Profit & Loss Responsibility, Organizational Development, Brand Management, Customer Insights, Digital Marketing, Social Media, Loyalty Programs, Customer Relationship Management, Integrated Marketing Communications and Partner MarketingSenior Vice President Marketing @ Promoted to lead global marketing division in support of the parent company, FRHI Hotels & Resorts, as well as our three hotel & resort brands, Raffles, Fairmont and Swissotel. Oversee corporate marketing, digital marketing, loyalty programs, partnerships, distribution and global reservation centres. From 2013 to Present (2 years) Vice President, Marketing @ Promoted to spearhead the integration of three brand-marketing divisions into one cohesive support services group with regional offices in Toronto, Zurich, Dubai and Shanghai. Lead a team of marketing professionals in support of all 104 properties operating in 32 countries worldwide under the brands of Fairmont Hotels & Resorts, Raffles Hotels & Resorts and Swissôtel Hotels & Resorts. From 2008 to 2013 (5 years) Executive Director, Marketing @ Oversaw Fairmont's marketing division in support of all 55 hotels and resorts worldwide. Led a team of 34 marketing professionals with responsibility for brand management, internet marketing, direct & database marketing, customer relationship management and partner marketing. From 2003 to 2008 (5 years) Director, Direct & Database Marketing @ Recruited to build organizational capability in customer relationship management and oversee significant investment in marketing automation technologies. From 2001 to 2003 (2 years) Manager, Integrated Marketing Communications @ Led a team of marketing professionals who consulted, designed and executed international marketing programs with expertise in; direct mail, internet marketing, database marketing, print advertising, telemarketing, lead generation and campaign project management. From 1999 to 2001 (2 years) Manager, Database Marketing @ Led a team of database marketing strategists who identified high profit targets for direct marketing initiatives through data mining of IBM's customer information database. Analyzed customer buying patterns, demographics and purchasing characteristics to improve marketing effectiveness using modeling and segmentation techniques. From 1995 to 1999 (4 years) Marketing Analyst @ Improved the effectiveness of direct marketing campaigns through customer analyses utilizing internal and external databases and statistical applications. From 1994 to 1995 (1 year) Master of Business Administration (M.B.A.), Fuqua Scholar (Top 10%) @ Duke University - Fuqua School of Business From 2012 to 2013 Kellogg Executive Scholar, Certificate of Professional Achievement in Sales & Marketing @ Northwestern University - Kellogg School of Management From 2006 to 2007 BA, Statistical Science, Dean's List @ The University of Western Ontario From 1990 to 1994 Nelson High School, Burlington Ontario From 1985 to 1990 Sean Taggart is skilled in: Database Marketing, Fundraising, Customer Insight, Loyalty Marketing, Research, Organizational Development, Social Media, P&L Responsibility, Social Media Marketing, Integrated Marketing, Online Advertising, Marketing Strategy, Marketing Communications, Brand Management, Online Marketing, Direct Marketing, Strategy, Digital Marketing, CRM
Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)
3 year(s), 0 month(s)
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