Senior Solution Engineer at Salesforce | Marketing Cloud | Digital Transformation
Senior Solution Engineer
Greater Chicago Area
BFGoodrich Tires Digital Communications & Social Media Manager
November 2016 to July 2018
Global Leadership Program
June 2015 to November 2016
Greenville, South Carolina Area
MBA Marketing Intern
June 2014 to October 2014
Robbins Book List, Robbins Electronics
June 2007 to August 2013
University of Michigan Dept. of Psychiatry
May 2012 to July 2013
Ann Arbor, MI
University of Michigan Dept. of Psychiatry
January 2010 to April 2012
Ann Arbor, MI
State of Michigan Dept. of Natural Resources
Park Ranger - Sleepy Hollow State Park
April 2011 to September 2011
Demand Generation & Insights Manager
July 2018 to January 2019
• Work directly with sales account executives and clients to design innovative solutions to generate positive business impact for Salesforce's enterprise clients.• Deliver customized persona-driven demonstrations and technical presentations of the Salesforce technology stack to clients to visualize ideal experiences for target audience. • Develop a deep understanding and empathy around the challenges and dynamics each customer... • Work directly with sales account executives and clients to design innovative solutions to generate positive business impact for Salesforce's enterprise clients.• Deliver customized persona-driven demonstrations and technical presentations of the Salesforce technology stack to clients to visualize ideal experiences for target audience. • Develop a deep understanding and empathy around the challenges and dynamics each customer faces in order to recommend relevant solutions.• Maintain functional expertise in the Salesforce for Marketing product portfolio through training, Salesforce certification exams, and familiarity with all new release features.
What company does Scott Robbins work for?
Scott Robbins works for Salesforce
What is Scott Robbins's role at Salesforce?
Scott Robbins is Senior Solution Engineer
What industry does Scott Robbins work in?
Scott Robbins works in the Computer Software industry.
Senior Solution Engineer @ Salesforce • Work directly with sales account executives and clients to design innovative solutions to generate positive business impact for Salesforce's enterprise clients.• Deliver customized persona-driven demonstrations and technical presentations of the Salesforce technology stack to clients to visualize ideal experiences for target audience. • Develop a deep understanding and empathy around the challenges and dynamics each customer faces in order to recommend relevant solutions.• Maintain functional expertise in the Salesforce for Marketing product portfolio through training, Salesforce certification exams, and familiarity with all new release features. Greater Chicago AreaBFGoodrich Tires Digital Communications & Social Media Manager @ Michelin • Manage strategy and initiatives to effectively communicate the BFGoodrich Tires brand platform through all digital consumer touchpoints: social media, internet display, SEO and promoted search, email, eCRM, and BFGoodrichTires.com• Lead vendor selection of Marketing Automation solutions after developing key use cases and business requirements. Coordinate subsequent implementation of Salesforce.com Marketing Cloud to launch a new eCRM approach in Q1 2017. • Organize activities across digital/social and media agency partners to extend content reach and engagement results, growing direct social audience to approximately 350,000 followers and creating an overall growth rate of 42% in 2016.• Amplify content partnerships and grassroots event activations across all social media channels in 1:many and 1:1 communication scenarios. Channels - Facebook, Instagram, Twitter, Youtube, and Snapchat From November 2016 to July 2018 (1 year 9 months) Greenville, SCGlobal Leadership Program @ Michelin • Entered inaugural group of rotational development candidates on a sales/marketing pathway.• Evaluated grassroots marketing strategy for BFGoodrich Tires brand and formed a brief of key activities, target markets, collaboration partners, and resources required to support it. • Developed user personas and business requirements as inputs to ongoing implementation of CRM system and customer portal built on Salesforce.com platform.• Built business case and project roadmap to implement email marketing automation using Salesforce.com Marketing Cloud. Developed use cases and cost-per-engagement models compared to existing communication channels. From June 2015 to November 2016 (1 year 6 months) Greenville, South Carolina AreaMBA Marketing Intern @ Honeywell • Conduct primary, secondary, and voice-of-customer research on emerging technologies in the Active/Intelligent packaging space, gauging commercialization potential and market sizing for the Healthcare & Packaging group.• Understand key value drivers for customers and end-users to develop an optimal targeting and value proposition in to introduce a new solution to package organic materials such as fruit, vegetables, and research products. • Form and deliver a strategic recommendation for opportunities facing the business that could provide a significant return, increase capacity utilization, or materials innovation. From June 2014 to October 2014 (5 months) Morristown, NJMarketing Manager @ Robbins Book List, Robbins Electronics Primary focus on adapting traditional retail operations to the rapidly growing online marketplace, creating more efficient use of online suppliers and growing web-based revenues. • Expand marketing strategies and in-store events focused on social media use to increase community awareness and broaden customer base. • Arrange product placement and promotion to take advantage of current sales trends in order to grow revenue. • Perform standard retail procedures: sales, shipping, inventory procurement and customer assistance to maintain strong reputation of reliability in industry.• Planned adaptations to growing online marketplace, resulting in 8% increase in online sales and 20% increase in purchasing through online vendors. From June 2007 to August 2013 (6 years 3 months) Greenville, MichiganResearch Staff @ University of Michigan Dept. of Psychiatry A project team member on the Michigan Longitudinal Study, a 25 year study examining the effects of alcoholism on children. This research is a joint project between the University of Michigan and Michigan State University, directed by principle investigator Dr. Robert Zucker.• Organized and managed research data and updated databases to ensure accuracy of records. • Provided training, computer support, and feedback to launch new employees as productive team members within two weeks of start date.• Created counting system to more efficiently sort and track approximately 80,000 instruments. From May 2012 to July 2013 (1 year 3 months) Ann Arbor, MIStudent Manager/Coordinator @ University of Michigan Dept. of Psychiatry • Supervised shifts of 10-15 employees and served as liaison with upper management to ensure efficiency of operation and quality of service.• Reviewed site and verified food safety regulations were properly met to decrease chance of food-borne illnesses.• Balanced financial transactions and made secure cash deposits each night to protect assets. • Led staff meetings to enhance communication of management goals and operation-focused projects. From January 2010 to April 2012 (2 years 4 months) Ann Arbor, MIPark Ranger - Sleepy Hollow State Park @ State of Michigan Dept. of Natural Resources • Provided park oversight and security to ensure safe and hospitable environment for clients, including families, sports enthusiasts, elderly, and youth organizations.• Collaborated to plan and hold special events in park such as group gatherings and ensure laws and regulations are followed.• Gave technical support to customers to aid in use of online reservation system.• Was responsible for helping to coordinate response for various medical and missing persons emergencies. From April 2011 to September 2011 (6 months) Laingsburg, MIDemand Generation & Insights Manager @ Michelin • Deliver a category-leading experience for Michelin and BFGoodrich Tires consumers by offering relevant, personalized, and engaging messaging across email, display, social, web, and mobile channels, with a focus on fostering brand loyalty and advocacy. • Design data-driven programs and solutions utilizing 1st, 2nd, and 3rd party audience data to deliver highly targeted communication and offers to pre-defined consumer segments showing in-market behavior.• Structure the holistic data ecosystem to reliably measure and report on the effectiveness of omni-channel digital interactions for lead generation and conversion in offline retail environments. KPIs include ROI%, Return on Ad Spend, Cost Per Lead, Conversion Rate, and Engagement Rate.• Collaborate with brand media and digital agencies to monitor overall channel mix to find media spending efficiencies through suppression, frequency capping, triggered communication journeys, and make mid-campaign optimizations when possible. From July 2018 to January 2019 (7 months) Greenville, SC
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 9 month(s)
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