Scott Wilder's Email Addresses & Phone Numbers

Goal

Goal

To build the leading global marketing firm in a high growth company .

Experience

- Customer Marketing and Product Marketing at Marketo, Inc.

- Consultant on Digital Content for Xero, Inc.

- CMO: Reaching SMBs (clients: Google, Thomson Reuters, etc.)

- SVP at Edelman Digital (Client: Adobe's Eduction, Social Media, SMB, & Enterprise groups)

- GM at Intuit, Inc.

- VP at eToys

- Director at Borders.com

Other companies: Apple, AOL and American Express

Education

- Georgetown University, Leadership and Management Executive Certificate

- The Johns Hopkins University School of Advanced International Studies (SAIS), MA

- New York University, MBA

- Vassar College, BA

Other

- Founding Board Member of The Word of Mouth Marketing Association (WOMMA)

- Author of Millennial Leaders http://www.goo.gl/FqoB

- Frequent speaker at industry events

- Extensive overseas business experience

- Advisory Board Member at Getsatisfaction.com , Clickable.com and Toktumi.com

Specialties: Domain Expertise: Acquisition and Retention, Lead Generation, Digital and Social Marketing, Customer Engagement, Leadership Training, Marketing, Social and Digital Media, eCommerce, Digital Outreach/Public Relations, Content Customer Product Marketing, Business Intelligence.

Business skills: Digital and Social Marketing, Management, Product Marketing, Digital Risk, Analytics, Agile Development

Personal Profile: Passionate, Result-oriented, Tenacious, Creative and Intellectually CuriousSr. Director: Product Marketing, Community and Influencer Programs @ Responsible for building a global Marketing Nation Engagement platform which entails product marketing, content management, and social engagement with influencers, customers and other advocates (Previously managed Customer Marketing) From March 2014 to Present (1 year 10 months) San Francisco Bay AreaChief Marketing Officer @ Focus on Digital Marketing and Product Marketing. Special Expertise in Content Marketing (both Front End experience and backend operations)

2012-Present:

- Xero, Inc: Consult on digital content, digital risk, and demand gen

2011-2014:

- Google, Inc.: Full-time consultant focused on operationalizing and managing various G+ Pages and Communities. (Worked for Google Small Business and Google Business Groups Teams)

- SAP, Oracle, Microsoft, Adobe, Constant Contact, Sony, Thomson Reuters, and other clients: Developed digital marketing, social media, digital risk, and content strategies and programs

Work with C level and front line employees on transforming their organization to gain competitive advantage while building a profitable business. Areas include: Innovation, Collaboration, Social Business, Service Design, Analytics, Digital Outreach (PR, Influencer Programs, Engagement, etc.) From 2010 to Present (5 years) Strategy consultant focused on Digital Marketing, Product Marketing, and G+ Communities @ Providing strategy and guidance on various aspects of the Marketing to target Small Businesses and Agencies. From 2012 to 2014 (2 years) Senior Vice President @ Led several multi-million dollar business and built client's business to largest on West Coast. Responsible for Digital business in San Mateo office focusing on strategy, client engagement, new business. From 2010 to 2010 (less than a year) San Francisco Bay AreaGM - Digital Marketing, Product Marketing, eCommerce, Content and Community @ Created, managed and grew Intuit’s Small Business online community and social media efforts to over one million registered members making it the world’s largest business community site. Built team, technology, processes from scratch. Handled all Digital Outreach (PR, content creation, conferences/events).

Responsible for ecommerce and interactive marketing programs for QuickBooks franchise at Intuit. Accelerated Web revenue growth from 7% to over 50% annualized growth rate. Tactics include interactive trials/demos, affiliate program, Search Engine Marketing (SEM) and Optimization (SEO), and new QuickBooks community site. From 2002 to 2009 (7 years) Vice President, Marketing and Product Marketing @ Responsible building a $130+MM ecommerce business overseeing all aspects of marketing, product marketing, business development, analytics, and content merchandising.

Original company, Brainplay.com was acquired by KBToys. From 1998 to 2002 (4 years) Director of Internet Services and Marketing @ Spearheaded the development, marketing, merchandising, and execution of Borders electronic retail business (Borders.com) building $5 MM in first year. (It was a lot then : ) Managed multi-million dollar partnerships and all agency relations (development, UI design, advertising, PR, etc.) From 1997 to 1999 (2 years) Senior Manager - Marketing and Product Development @ Developed and sold over $11MM in advertising for first commercial and search engine sites (GNN and WebCrawler), leading to $3MM in sales, leading to a 280% increase. From 1996 to 1999 (3 years) Senior Group Manager, Worldwide Communications @ Developed first marketing programs for eWorld Online Service, Apple Message Pad Newton and Quicktime Software. Programs accounted for over $10MM in revenue. From 1993 to 1996 (3 years) Group Manager - North American Sales @ Created and implemented installed base marketing programs for the North American telesales team. Division reach over $100 million in annual sales in its first 18 months of operation. From 1992 to 1993 (1 year) Manager - Customer Acquistion @ Lead marketing programs $7MM annual marketing plan for Gold Card, leading to hundreds of thousands of new card members. Also, Finalist for Chairman's Quality Award. From 1990 to 1992 (2 years) Client Services Planner - Asia @ Developed New Business strategy and designed consumer lifestyle/product/media usage study on local population. Worked while attending the Chinese University in Hong Kong From 1989 to 1989 (less than a year) Leadership and Management @ Georgetown University - The McDonough School of Business From 2003 to 2005 MBA, Marketing and Information Systems @ New York University From 1987 to 1989 MA, International Studies, Conflict Resolution and Negotiation @ The Johns Hopkins University From 1985 to 1987 BA, English, Economics @ Vassar College From 1979 to 1983 High School Degree, Liberal Arts @ Dalton From 1962 to 1979 Chiefs Cup, Capture the Flag @ Winnebago From 1970 to 1975 Scott Wilder is skilled in: Digital Marketing, Lead Generation, Social Business, Social Media Monitoring, Online Marketing, Digital Strategy, Analytics, Product Marketing, Social Media Marketing, Social Media, Online Advertising, Digital Media, Entrepreneurship, Marketing, Social Networking