Worldwide Head of Marketing - Consumer Networking @ Cisco
Education:
BA, International Relations & History @
University of Pennsylvania
About:
Seasoned marketing/operating executive, with combination of classical CPG, SaaS, and Internet of Things experience. Extensive background in brand-building, P&L ownership, global marketing strategy, e-commerce, demand creation, and sales/business development in consumer businesses at various growth stages.
Passionate about building and growing iconic consumer brands. Track record of success in venture-backed startups and large company environments, including leading
Seasoned marketing/operating executive, with combination of classical CPG, SaaS, and Internet of Things experience. Extensive background in brand-building, P&L ownership, global marketing strategy, e-commerce, demand creation, and sales/business development in consumer businesses at various growth stages.
Passionate about building and growing iconic consumer brands. Track record of success in venture-backed startups and large company environments, including leading the brand marketing team that launched the award-winning Flip Video line of video camcorders (acquired by Cisco).
Specialties: Brand strategy, product positioning, P&L ownership, multi-channel marketing plans, e-commerce, high ROI online activities, retail/etail sales, and business development.
Experienced at building and leading high performing marketing organizations.
Chief Marketing Officer @ Helping presenters create and share world-changing ideas. Backed by Accel Partners, Spectrum Equity and TED.
Responsible for revenue delivery for global consumer subscription business, including: brand marketing, demand generation, acquisition, pricing/packaging, engagement and retention. From September 2013 to September 2015 (2 years 1 month) Co-Founder @ An online platform that helps teachers easily integrate technology into their teaching both in and out of the classroom.
Named to Fast Company's 2013 list of The World's Top 10 Most Innovative Companies in Digital Video.
A Y Combinator company. Acquired by TechSmith. From April 2012 to September 2013 (1 year 6 months) San Francisco Bay AreaWorldwide Head of Marketing - Consumer Networking @ Oversaw re-launch and re-positioning of Cisco's Consumer Home Networking business, including Linksys and Valet product lines. Managed global team of 45 employees. From August 2009 to March 2012 (2 years 8 months) San Francisco Bay AreaDirector of Marketing - Flip Video @ Launched the Flip Video line of handheld camcorders brand and drove business to #1 market share in two years. Led brand strategy/positioning, marketing plans and ongoing demand creation. Negotiated product integration/co-marketing agreements with Facebook, YouTube and MySpace. Built world-class marketing team.
Acquired by Cisco in May 2009. From July 2006 to August 2009 (3 years 2 months) San Francisco Bay AreaMarketing/Partnership Manager @ Managed P&L and marketing activities for two brands with $150MM in retail sales. Refocused core business to restore #1 share.
Led business development initiatives for $1BN franchise, including licensing deals and multi-brand partnerships in food, charcoal, and pet care industries.
Promoted twice. From August 1999 to July 2006 (7 years) San Francisco Bay AreaAssociate @ Management consultant with focus in consumer product and retail industries. Promoted from Business Analyst to Associate. From 1994 to 1997 (3 years) Greater Chicago Area
MBA @ Harvard Business School From 1997 to 1999 BA, International Relations & History @ University of Pennsylvania From 1990 to 1994 Scott Kabat is skilled in: Strategic Partnerships, Start-ups, Consumer Products, Market Planning, Marketing Strategy, Cross-functional Team Leadership, Online Marketing, Marketing Communications, Forecasting, Digital Marketing, Brand Development, People Management, Business Development, Strategic Financial Planning, Team Building
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