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Enterprise Marketing Director
March 2014 to Present
Reading, United Kingdom
Colt Technology Services
January 2011 to March 2014
London, United Kingdom
Colt Technology Services
Marketing Director, IT Managed Services
April 2009 to January 2011
Vice President, Marketing
January 2008 to April 2009
Acision (formerly LogicaCMG Telecoms)
Global Marketing Director
June 2007 to January 2008
Global Marketing Director
December 2005 to June 2007
December 2003 to December 2005
Group Head of Marketing
April 2000 to December 2003
Orga Card Systems
August 1995 to April 2000
At Microsoft I am responsible for leading the marketing to all our enterprise customers for products and solutions including O365, Skype for Business, Yammer, Azure, Windows, BI, SQL, Dynamics, Surface, OEM devices and Lumia phones. Putting our customers and partners at the heart of everything we do the talented Microsoft enterprise marketing team focusses on a range... At Microsoft I am responsible for leading the marketing to all our enterprise customers for products and solutions including O365, Skype for Business, Yammer, Azure, Windows, BI, SQL, Dynamics, Surface, OEM devices and Lumia phones. Putting our customers and partners at the heart of everything we do the talented Microsoft enterprise marketing team focusses on a range of initiatives. This includes customer intimacy, proposition development, sales enablement, content marketing, demand generation, pipeline acceleration, social selling and customer advocacy.
What company does Scott Allen work for?
Scott Allen works for Microsoft
What is Scott Allen's role at Microsoft?
Scott Allen is Enterprise Marketing Director
What industry does Scott Allen work in?
Scott Allen works in the Information Technology and Services industry.
My 20 years in business have covered telecoms, media, film, IT services and technology companies, globally, giving me great insight into how to deliver successful marketing strategy and hands-on implementation across a number of sectors. I have taken the marketing helm for several top start-ups and major enterprises: Microsoft, Colt, Logica, Acision, SurfKitchen, Snell&Wilcox and Sagem Orga. I have run the gamut of successful marketing initiatives—both strategic and tactical—from branding and marketing comms, thought leadership and PR to product marketing and management. At Microsoft I am responsible for leading the marketing to all our enterprise customers for products and solutions including O365, Skype for Business, Yammer, Azure, Windows, BI, SQL, Dynamics, Surface, OEM devices and Lumia phones. At Colt I was Marketing Director for their IT Managed Services Division, including their cloud portfolio. After a restructure at Colt in January 2011 the business units of Major Enterprise and Managed Services merged to become Colt Enterprise Services where I was Director, Marketing. In addition I was responsible for the digital channel strategy and implementation across all of Colt. At LogicaCMG Telecoms (now Acision) I was responsible for driving brand and product strategy in the global marketplace which resulted in record turnover for 2006 and one of the largest private investor purchases within the industry (£265m). I was also instrumental in creating and launching the Acision brand into the global marketplace. As Global Marketing Director for SurfKitchen, the on-device portal technology company, I built a new brand from scratch and devised the go-to-market strategy that placed the company at number one. I have a BA (Hons) in Marketing and am a fully qualified member of the Chartered Institute of Marketing (MCIM). I can be found on Twitter: @ScottAllenUKEnterprise Marketing Director @ At Microsoft I am responsible for leading the marketing to all our enterprise customers for products and solutions including O365, Skype for Business, Yammer, Azure, Windows, BI, SQL, Dynamics, Surface, OEM devices and Lumia phones. Putting our customers and partners at the heart of everything we do the talented Microsoft enterprise marketing team focusses on a range of initiatives. This includes customer intimacy, proposition development, sales enablement, content marketing, demand generation, pipeline acceleration, social selling and customer advocacy. From March 2014 to Present (1 year 10 months) Reading, United KingdomDirector, Marketing @ Colt's direct channel to the market (Colt Enterprise Services) is focussed on solutions, propositions and transactional products for medium to large enterprises. This includes Managed IT Infrastructure and Services (inc. cloud), Managed Networking and Unified Communications and Collaboration (UCC). I was Director, Marketing and responsible for Pan-European marketing communications, PR, AR, messaging, thought leadership, sales enablement, partner marketing, in-country solutions marketing and demand generation campaigns. In addition I led the strategy and implementation of Colt's Digital Channel including Sales Automation, Machine-to-Machine, In-life Service Experience and Digital Marketing (i.e. colt.net, customer portal, social media, blogging, intranet, CRM, SEO and tools). From January 2011 to March 2014 (3 years 3 months) London, United KingdomMarketing Director, IT Managed Services @ I was engaged to take Colt's Managed Services division to market across Europe, as well as build their market share and revenues. This includes strategy, positioning, messaging, marketing communications, lead generation and product marketing. Colt are now well positioned, have increased their revenues in managed services and are being described by leading industry analysts as a market disrupter; particularly in the area of Cloud Computing. After a restructure at Colt in January 2011 the business units of Major Enterprise and Managed Services merged to become Colt Enterprise Services where I was appointed Director, Marketing. In addition I will also head up the digital channel for Colt, driving thier digital strategy and implementation. From April 2009 to January 2011 (1 year 10 months) Vice President, Marketing @ AmberFin was created to focus on Snell&Wilcox's innovative software solutions. A member of the Executive Team, with the responsibility for the strategic development and direction. • Led a team to develop strategy and create identity and brand. This resulted in the successful launch of AmberFin into the global marketplace, with 90% coverage from Tier A media and qualified sales pipeline from customers and new prospects. • Ongoing strategic planning and communication with key stakeholders. Put in place a business evaluation and two year strategic plan in January 2009 for AmberFin Executive Team and Investors. • Interacted with global customer base of content owners across film, broadcast and internet industries. Ongoing sales pipeline and branding programmes across all elements of the marketing mix. Increased sales pipeline by 1000% and revenues by 400%. • Led a marcoms and product marketing team of ten to put in place and execute the Go-to-Market strategy. This included the development of the value proposition, messaging and collateral for the iCR software in the core markets of film and broadcast. • Positioned AmberFin as separate stand-alone company from Snell & Wilcox and ensured that they were quickly established in the global marketplace. • Post launch it was critical to build brand presence and profile. Assumed overall responsibility for marketing communications, product management and product marketing and restructured to map to our strategic direction and resource requirements. • Delivered brand, online. PR and other marketing communications programmes, all within a start-up company marketing budget. • Key spokesperson and consistently delivered thought leadership to press, analysts and customers globally. • Key focus on growing market share and increasing revenues. Led new partner programmes with technology and channel partners. • Led implementation of successful internal communications programme, improving staff morale. From January 2008 to April 2009 (1 year 4 months) Global Marketing Director @ • Put global marketing team in place ensuring clear channels of communication and after completion of comprehensive strategic evaluation, produced global marketing plan. • Led a team of marcoms and product marketing to drive a global marketing strategy, budget and execution. Responsibility for all global marketing agencies including PR, Creative and Events Management • Generated record press and analyst coverage for LogicaCMG Telecoms in 2006, securing over 40 key speaking slots at industry conferences. • Key spokesperson of thought leadership to press, analysts and customers globally. Regularly carrying out one-to-one and group briefings, resulting in coverage across print and online publications. • Led a team of ten to create the Acision identity and brand. Responsible for pre announcement investor relations and part of the LogicaCMG separation team. Successfully launched the Acision brand into the global marketplace in a six month timeframe, with 97% coverage in Tier A media. • Key focus on building the Acision brand and increasing revenues globally, actively working across business units and regions to ensure alignment of marketing activities, messages and goals. Led the central and regional marcoms teams to successfully plan and execute marcoms programmes across PR, events online, sales lead generation, collateral development and advertising. • Put in place relationships with key stakeholders externally including customers, press, analysts and technology vendors. This substantially improved customer relationships. Led the launch of all new customers and subsequent activities (e.g. PR, workshops, conference speaking). • Created think tanks internally to increase product knowledge and communications. This generated innovative ideas that contributed towards company growth. From June 2007 to January 2008 (8 months) Global Marketing Director @ See Acision profile From December 2005 to June 2007 (1 year 7 months) Marketing Director @ Built a recognised brand and steered the company into a market leading position against large competitors such as Qualcomm and Nokia. Created and implemented a three year strategic marketing plan, developing key relationships with the Board and Executive Committee. • Moved SurfKitchen from one customer and no brand to number one in the on-device portal market, with eighteen customers including; O2 (UK & Germany), Orange, Telefónica Moviles, TIM (Italy & Greece), Telenor, Sonofon, MTC-Vodafone, Telstra, Hong Kong CSL and Reuters. Contributed to increasing revenues by 1200%. • To achieve the above, put in place strategic marketing plans and executed a number of key tactics that underpinned it. Including delivery of marketing communications programmes across PR, sales lead generation, events, online, collateral, demos, channel marketing, direct mail, advertising and internal communications. • Increased press coverage by 82% in Tier A media and established SurfKitchen within the Times Tech Track 100 and Tornado Insider 100. • Thought leadership speaker at industry conferences (15). • Created Hotplate, SurfKitchen’s popular industry publication with over 10,000 subscribers, generating a number of qualified sales leads. • Formed usability focus groups and think tanks; leading to key quantitative and qualitative results that drove the product marketing strategy and roadmap From December 2003 to December 2005 (2 years 1 month) Group Head of Marketing @ I joined the management team and we formed Bluefish. At Bluefish the brand and business was built rapidly with smart card production and sales offices in Europe, Africa, Middle East, India and Asia. Developed the strategy and created an identity and brand which resulted in a successful launch in July 2003. Responsibilities included: • Overall creation and launch of Bluefish into global marketplace • Continued development of the Bluefish brand and sales programmes globally, resulting in pipeline generation from £0 to over £10m • Put in place marketing strategy and implementation of marketing communications activities globally • Management of a global marketing team (4) • Direct responsibility for editorial content and design of Bluefish’s successful industry publication called Fishtank (subscriber base of 7,500 globally) • Speaker at external industry conferences and network operator workshops (25) • Presented company visions, products and services to customers and partners • Management of all product marketing including SIMs, applications and periphery products. These were implemented by network operators to their subscriber bases of millions • Management of partner and 3rd party programmes From April 2000 to December 2003 (3 years 9 months) Markeing Manager @ ORGA (now Sagem Orga) have 1,500 employees and are an international supplier of smart cards and systems across a number of markets including; telecoms, banking, retail, health, transport and security. Head of Marketing for ORGA UK territories of; UK, South Africa, Middle East, India and Australia Led a team of five and employee of the year in 1999. Through marketing strategy and programmes contributed to growing market share and increasing revenues from £1m to £27m From August 1995 to April 2000 (4 years 9 months) Scott Allen is skilled in: Marketing Strategy, Go-to-market Strategy, Digital Marketing, Marketing Communications, Product Marketing, Product Management, Strategy, Demand Generation, Mobile Devices, Telecommunications, Lead Generation, Cloud Computing, Start-ups, Competitive Analysis, Direct Marketing
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 4 month(s)
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