Sasha Siddhartha's Email & Phone Number

💼 Past Experience

Sasha Siddhartha's work experiences: Co-founder, CTO, andstreetwear company with Japanese retail concept of Fukubukuro (“Lucky Bag”). Investors include Upfront Ventures, DCM, and True Ventures.Successfully merged two early stage companies (Pose and Little Black Bag) with divergent business models, tech stacks, and company culture.• Delivered a unified product vision and led the joint engineering efforts to deliver next generation mobile commerce experience in April 2014.• Seamlessly integrated multiple platforms (Ruby-on-rails, PHP/Symfony, iOS/Android) and databases (MySQL, PostgreSQL, ElasticSearch) to funnel 4MM+ users from both parent companies into a unified experience with zero downtime.• Architected product catalog using ElasticSearch, providing flexibility to query and filter millions of SKUs with sub-100ms response time. CTO & Co-founder at Little Black Bag from 2011 to 2014 (3 years) in Greater Los Angeles Area. Social commerce company based on Japanese retail concept of Fukubukuro (“Lucky Bag”). Investors include Upfront Ventures and DCM.Led all technology efforts and grew the company from vision/scope through launch, growth to 30+ employees, and merger with Pose. Raised 10.75MM in venture funding.• Designed and implemented a gamified trading experience for fashion products, resulting in user engagement of 1hr / day and repeat purchase rates of 47.3%.• Built a full suite of tools to support all departments at the company – marketing, merchandising, operations, photography, and customer service. Achieved significant cost reductions, allowing us to run a complex business with minimal staff.• Developed algorithms for inventory pricing and allocation to improve merchandise margin by more than 20% with no degradation in conversion or merchandise quality.• Led extensive A/B testing and marketing automation initiatives, increasing new user conversion by up to 50% and repeat purchase cart size by 110%.• Recruited and managed a team of both full-time and contingent resources from US, India, and Argentina to maximize speed while lowering costs by 30-50%. Senior Development Lead at Microsoft from 2003 to 2011 (8 years). Senior Development Lead, Visual Studio Platform – lead a team of 13 software engineers, responsible for product design, delivery, and personnel management.• Delivered next-generation user interface for Visual Studio, the flagship product in Microsoft’s $1 billion Developer Tools business.• Directed 15 partner teams totaling 2000 engineers to successfully migrate their features onto my team’s new technology.• Improved processes and created tools to double team productivity, delivered product 2 months ahead of schedule. Team’s improved performance was recognized by a 36% average increase in annual bonus pay.• Engaged partners and ensured 100% of new user interfaces are built using my team’s new platform.Software Developer, Windows and Windows Live - developed technologies in the area of imaging and digital media.• Led design and development of Microsoft’s first client platform for publishing photos and

🎓 Education

Sasha Siddhartha's educational background and work readiness reflect her passion for computer science, economics, and businessacy. Sasha has a BS with Distinction in Computer Science from Stanford University in 1999. She then spent two years, from 2003 to 2005, at The University of Chicago, where she earned her Master's degree in Economics. Sasha's current focus is businessacy, and she is currently a doctoral candidate at the UCLA Anderson School of Business. Her previous academic background and experience add momentum to her current research and businessacy interests.

💡 Technical & Interpersonal Skills

Sasha Siddhartha's professional, technical, and interpersonal skills:Sasha Siddhartha is an accomplished software developer and CTO with many years of experience in the technical and interpersonal fields. She is a driving force behind developing the biggest and most innovative social commerce platform in the world, Parking Maps. In her previous roles, Sasha has overseen all technology efforts and grown the company to 30+ employees. She has also worked with FlickR,powered by parking data, to increase FlickR users' search behaviour towards Windows Live. Sasha is also an experienced marketer and has a proven track record in driving meaningful results for her clients.