Chief Executive Officer @ From July 2014 to Present (1 year 6 months) Chief Executive Officer @ September 2009 I was promoted to CEO for the Cradle group of companies, overseeing the three brands of Penhaligons, L'Artisan Parfumuer and Erno Laszlo. February 2011 the group successfully sold the skincare brand Erno laszlo
I remain CEO of the Cradle group , where we are focusing on the synergies of two fragrance brands and stregnthening of each of the brands individual proposition. Growth is targeted to come from International expansion as we move into new territories, with a push to develop the e-commerce platforms to deliver a multi territory site. From May 2007 to June 2014 (7 years 2 months) General Manager @ Responsible for overseeing the management of the company, inclusive of sales, brand, marketing,NPD, finance and operations. My role was to redefine Penhaligons, taking the wonderfully rich heritage whilst moving the positioning to be more relevant today. An ambition to open up new sales channels and markets. From May 2007 to October 2009 (2 years 6 months) VP Global sales @ Vice President of sales, overseeing all channels to market. Inclusive of own store retail, wholesale, distribution partners and direct mail.
The role was to turnaround underperforming stores, increase UK store presence trhough targeted openings, and create a profitable sales base.
Responsibility for the Marketing department and all customer facing communication. From May 2007 to July 2008 (1 year 3 months) UK Retail controller @ From 2000 to 2007 (7 years)
BA honours Fashion Textiles @ Somerset College of Arts and Technology. Sarah Rotheram is skilled in: Luxury Goods, Fragrance, Cosmetics, Beauty, Retail, Beauty Industry, Multi-channel Retail, Makeup Artistry, Consumer Products, Styling, Sales, Skin Care, Packaging, Apparel, Luxury
Websites:
http://www.aspinaloflondon.com