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Sarah Roche, Ph.D.

Assistant Professor of Marketing @ Texas Wesleyan University

Sarah Roche, Ph.D. Contact Details

Fort Worth, Texas
Assistant Professor of Marketing @ Texas Wesleyan University
Ph.D Student/GRA/Lecturer @ The University of Texas at San Antonio
Student @ St. Mary's University
Bachelor of Business Administration, Marketing @ St. Mary's University

RESEARCH INTERESTS: Experiential Consumption, Materialism, Loneliness, Consumer Happiness, Purchase Satisfaction, Conspicuous Consumption, Frugality, Risk Seeking, Maximizers My research interests fall into two categories. First, I want to expand current research on the differences between experiential and material purchases. What makes them different? For whom are experiential purchases the most beneficial? Why do some consumers seem to reject 

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