Products, services and interfaces can be extremely beautiful, interesting, innovative – and useless, if the user doesn't know how to use them or doesn't love using them. My goal is to make sure that products are not only easy to use, but also provide the user with a pleasant and joyful experience before, while and after using them. By conducting user research and implementing the conclusions in Interaction and UX Design, a great usability and user experience can be achieved before those products hit the market.

Interaction Designer @ Use Human-Centered Design to create novel, multi-modal UX concepts and information architectures for automotive infotainment systems in close collaboration with UX Designers and UX Software Engineers in an agile development process. I identify focus areas for user research, select appropriate research methodologies, synthesize user research results into actionable insights for iterative concept development, and communicate findings. I ensure concepts are coherent, satisfy user needs and expectations, are flexible, meet human factors, safety and regulatory requirements, and minimize driver distraction. From April 2014 to Present (1 year 7 months) San Francisco Bay AreaConsultant Automotive UI Design @ Design and development of Human-Machine Interfaces (HMI) for display and operating concepts in the automobile sector and analysis of system functional requirements. Specification and support for display and operating concepts. From February 2013 to November 2013 (10 months) Human Factors Engineering Intern @ Customer Research and HMI. Supporting the research and development of in-vehicle infotainment systems and the testing and evaluation of these systems. This includes the development and documentation of operating characteristics for in-vehicle systems as well as the planning, conduction and data analysis of user studies. From March 2012 to August 2012 (6 months) Palo Alto, CaliforniaStudent Research Assistant @ Team Education: Responsible for creating, editing, reviewing and preparing training materials for quality management in the educational sector. Furthermore, I supported the quantitative and qualitative evaluation of diverse projects. From June 2011 to February 2012 (9 months) Tübingen Area, GermanyMaster Thesis: Influencing Factors for Environmental Consumerism - special focus on E-Cars @ Thesis: Investigation of factors that influence environmental consumerism with special focus on the product of e-cars. The Process: Literature Research - Creation of an Online Survey - Statistical Data Analysis using SPSS - Conclusions and implementation - Recommendations for further Development of E-Cars. During this time I also supported Organizational Development. From October 2010 to June 2011 (9 months) Stuttgart, GermanyIntern Leadership Development @ Executive Management Development: Leadership Development. Concept creation and organization of development programs for leaders; Support of workshop concepts, review of training material and workshop moderation; Literature research on leadership styles and methodology for personnel development. From April 2010 to October 2010 (7 months) Stuttgart Area, GermanyStudent Research Assistant Cognitive Psychology @ Support an experimental research project on information processing in the field of Cognitive Psychology; Creating documents and teaching material for courses. From October 2008 to April 2010 (1 year 7 months) Tübingen Area, Germany

Diplom (equals MSc), Psychology @ Eberhard-Karls-Universität Tübingen / University of Tuebingen From 2006 to 2012 Sarah Plewe is skilled in: Interaction Design, Human Computer..., User Experience, HMIs, Customer Research, User Experience Testing, Usability Testing, Usability, Qualitative Research, Quantitative Research, Statistical Data..., Team-oriented, Psychology, Logical Thinker, Cognitive Psychology, Problem Solving, User Research, Human Factors, Automotive Infotainment, HTML5, CSS, JavaScript, QML, Rapid Prototyping, Illustrator, OmniGraffle, Balsamiq, Photoshop, InDesign