Co-founder @ Currently the co-founder and co-CEO of Dressipi (with Donna Kelly), an innovative fashion discovery and online styling service helping customers to find clothes that match their 'digital fashion fingerprint'​. Dressipi is a fashion revolution and is using technology to challenge the status quo and raise the bar on consumer services. Based in London, the business combines online tools with the expertise of leading fashion stylists and journalists from top UK magazines, newspapers and high street brands, to ensure customers make smarter shopping decisions. https://partners.dressipi.com From August 2009 to Present (6 years 5 months) VP New Markets @ After a brief career as a city analyst, I co-founded Texperts (with Thomas Roberts), the world's first text message question answering service. She raised £2.5 million from investors while ensuring that its service could operate across all UK mobile networks and collected a host of prizes for her innovative idea and business. These included Innovative Company of the Year at the Real Business/CBI Growing Business Awards 2007 and the National Business Award for Best Use of Technology. In 2008 the company was sold to KGB, owners of the 118118 directory enquiries service, in a multi-million pound deal. From December 2003 to August 2009 (5 years 9 months) Co-Founder & CEO @ Set up and ran Texperts in Jan 2003, sold to kgb in December 2008 From June 2003 to December 2008 (5 years 7 months) Analyst @ From January 2001 to June 2003 (2 years 6 months)

MA Hons, Economics & Chinese @ The University of Edinburgh From 1996 to 2000 Sarah McVittie is skilled in: Entrepreneurship, Start-ups, Venture Capital, Business Strategy, Angel Investing, Fashion, E-commerce, Strategic Partnerships, Digital Marketing, Product Management, Leadership, Due Diligence, Private Equity, New Business Development, Investments