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Sarah McCrary


CEO at GasBuddy

Cambridge, Massachusetts

Section title

Sarah McCrary's Email Addresses & Phone Numbers

Sarah McCrary's Work Experience



Greater Boston Area

Heartland Payment Systems (Acquired by Global Payments)

VP, Digital Strategy

March 2015 to April 2016

Greater Boston Area



October 2013 to May 2014

Greater Boston Area

Sarah McCrary's Education

New Mexico State University

MBA, Business Administration

1998 to 2000

The University of Dallas

MA, Telecom and IT Management

2002 to 2004

About Sarah McCrary's Current Company


For budget-minded drivers, GasBuddy is the travel and navigation app that is used by more North American drivers to save money on gas than any other app. That’s because, unlike fuel retailer and other savings apps, GasBuddy covers 150,000+ gas stations in North America, and offers drivers 27 ways to save on fuel.That’s why GasBuddy has been...

About Sarah McCrary

📖 Summary

CEO @ GasBuddy For budget-minded drivers, GasBuddy is the travel and navigation app that is used by more North American drivers to save money on gas than any other app. That’s because, unlike fuel retailer and other savings apps, GasBuddy covers 150,000+ gas stations in North America, and offers drivers 27 ways to save on fuel.That’s why GasBuddy has been downloaded nearly 90mm times – more than any other travel and navigation app focused on gas savings. GasBuddy’s publishing and software businesses enable the world’s leading fuel, convenience, QSR and CPG companies to shorten the distance between the North American fueling public and their brands. For more information, visit Greater Boston AreaVP, Digital Strategy @ Heartland Payment Systems (Acquired by Global Payments) Digital Strategy addresses the transformation of online and mobile engagement with customers and business partners to deliver new value into these relationships. As VP of Digital Strategy, I lead an internal coalition of stakeholders and technical product managers to carry out the smart integration of our merchant business services in the digital channel and support our big ambition to reach more merchants with connected Heartland business solutions. Lead the transformation of systems’ capabilities to deliver improved online and mobile engagement with customers, developers, and business partners. Translated strategic plans into discrete, actionable and quantifiable programs that comprised the Digital Strategy portfolio.Implemented and chaired the Digital Strategy Board with the CTO, CFO, and lead executives from four business lines and five internal support organizations in the prioritization of the digital strategy portfolio investments.Set the model for executing Portfolio programs with Scaled Agile delivery teams. Directed the strategy for a revised developer-channel portal and positioned the product roadmap to grow developer channel margins 20% over eighteen months.Directed the strategy for a master-customer record program required by marketing and sales to support key cross-selling initiatives and achieve market expansion targets. Leveraged the digital strategy portfolio to initiate controlled experimentation with online customer experiences, resulting in investment-worthy projects to improve customer experience. From March 2015 to April 2016 (1 year 2 months) Greater Boston AreaCOO @ Leaf Lead customer experience, product integration and operations teams to focus on helping our Leaf users to grow and run their business life with ease and simplicity._____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ Drove a product engineering quality program that stabilized the production system within three months. _____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ Decreased the cost of sales by 60% while improving yield in strategic partner channel by implementing consistent visibility to the sales pipeline and aligning compensation structure with outcomes._____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ Selected for, and served on, the Board of Directors; fulfilled the role of board secretary; and facilitated board of directors’ meetings with board chairperson. From October 2013 to May 2014 (8 months) Greater Boston AreaStrategic Planning Director @ Heartland Payment Systems Working directly with our CEO, senior executives, leaders at all levels, and our partners; I am responsible for knitting the organization together to analyze, plan, and act on our strategic vision. This includes:~ Connecting people to ideas.Drive constructive conversations and analysis of "big ideas" and arrive at actionable hypotheses to meet our corporate performance objectives. Feed our stream of incremental and breakthrough innovation possibilities. ~ Connecting ideas to actionDrive the discovery, planning, and prioritization work that helps us pull the plug quickly when we find ourselves out of synch with our objectives and helps fuel our efforts when we've got it right. Nurture the internal and external relationships that are instrumental to developing our business possibilities. ~Connecting actions to resultsEnable the success of my colleagues, partners, and collaborators to convert on our opportunities, measure our results, and continuously improve. From August 2011 to October 2013 (2 years 3 months) Director, Product Delivery and End-to-End Encryption Program @ Heartland Payment Systems This position reported to the Chief Information Officer and focused on delivering innovative encryption technology to protect electronic payment transactions, developing an alternative payments strategy, and improving cross-product collaboration internally for faster time-to-market delivery.Highlights: ~Implemented the End to End Encryption program, Heartland's E3(tm) product line. Managed the development of the E3 hardware solutions, payment application software, and the corresponding enhancements to the Heartland authorization, data capture, and settlement platforms required to process E3 encrypted transactions. Lead the integration of the E3 product line within the existing organization for IT support, Customer servicing and support, and the marketing and sales strategy. ~Contributed to industry standards organizations on card processing data security. ~Expanded the successful approaches and processes developed during the E3 product delivery to other Heartland products and programs. From September 2009 to August 2011 (2 years) Senior Technology Project Manager @ Heartland Payment Systems Heartland Payment Systems provides electronic payment technology and business solutions to Small/Medium Businesses as well as national brands. As a Senior Technology project manager, I assumed leadership over increasingly complex projects and programs, helped develop and implement project management best practices, mentored junior PMs, and took part in the prioritization decision making with other business leaders. Highlights:~ Developed the comprehensive project management approach with Compliance and IT to more effectively manage twice yearly VISA, MasterCard, Discover, and American Express Card operating updates. This resulted in significantly fewer operational issues following the implementation of Card Brand requirements and all-around better resource planning throughout the year. ~ Led multi-phase migration of authorization and data capture processing from a main frame platform to a distributed platform. Included building a new hardware platform and managing multiple teams to complete the migration of the functionality. Realized $5mm in cost savings over three years. ~Initiated training with business managers and account managers to develop, and continuously improve, repeatable project and product delivery processes for new payment card products, features and enhancements. These efforts helped the organization recognize and prioritize the most profitable projects and those with the most impact on operating efficiencies. From May 2008 to September 2009 (1 year 5 months) Senior Technology Project Manager @ Alliance Data Systems (Network Services division acquired by Heartland Payment Systems May 2008) The Network Services division of Alliance Data Systems provided electronic payments technologies to large petroleum, c-store, parking, and retail clients. Acquired by Heartland Payment Systems in May 2008. From December 2004 to May 2008 (3 years 6 months) Technology Project Manager @ VarTec Telecom, Inc. (rebranded Excel Telecom, March 2010) VarTec pioneered dial-around discount long distance services and also operated as a Competitive Local Exchange Carrier.Highlights:~ Lead the project to integrate two diverse switched telecom networks and their associated information technology systems after a business merger. The program was delivered on time and without operational issues, realizing multi-million dollar savings in the first year. ~ Responsible directly to the Chief Technology Officer for the development of the project plan and implementation of an Intelligent Network (soft switch) platform for providing retail telecom services such as Local Number Portability and enabled real-time call profitability analysis and routing decisioning. From 2000 to 2004 (4 years) Chief Member @ Chief Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down. Boston, Massachusetts, United StatesCOO @ GasBuddy With more than 70 million downloads, GasBuddy is the leader in crowdsourced information to help drivers find the best gas prices, closest stations, friendliest service, cleanest restrooms, tastiest coffee and more. GasBuddy is the leading source for the most accurate, real-time fuel prices at more than 140,000 gas stations in the US, Canada, and Australia. As COO, my mission is to drive the operational strategy and execution required to deliver critical business results for the company, our customers, and our users. From October 2016 to November 2017 (1 year 2 months) Greater Boston AreaB2B Digital Transformation Leader @ Signal318 B2B Digital Transformation Consulting Digital Transformation delivers differentiated customer experiences that drive growth, capture operating efficiencies, and nurture cultures of constant innovation by seamlessly integrating digital and analog channel interactions. Signal318 works with our clients to execute digital transformations - uniting user experience design, product management, marketing, sales, operations, and technology teams. _____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ Directly align Product Roadmaps with real market value. _____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ Elevate experience design as a competitive differentiator._____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ Lower friction of identity and payment transactions across in-person, eCom, and mobile commerce interactions._____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ Transform operations to support continued innovation in the customer journey and partner experiences. _____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ Build teams and processes that will sustain focus on customer and partner experience at scale. From May 2016 to October 2016 (6 months) Greater Boston AreaCEO @ Leaf Lead the hard-charging team at Leaf to build the apps ecosystem and marketplace for SMB owners and operators. Leaf provided a built-for-business Point of Sale (POS) system, which enabled quick service, fast casual, and lite table service restaurants to provide outstanding service, improve customer loyalty, and increase revenue._____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ Stabilized the company after the founder's departure and re-built the operating model to reduce losses and grow more efficiently. _____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ Reduced projected operating loss by $4MM in first 45 days._____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ Halved the cost of acquisition for new customers._____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ Doubled the recurring monthly revenue in first six months, compared to previous six months; achieved improvements in SaaS account churn, and set a path to rebuild the product platform to scale with quality. _____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ Retained key executive leadership in engineering, finance, and human resources during CEO change. _____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ Accelerated overall product iteration by elevating user experience design in the product development process and implementing a rigorous focus on user experience research. _____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ Lead all aspects of the shutdown of the business unit after a strategic shift by parent company. _____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ Recognized by executive leadership for the graceful shutdown of the business and absence of subsequent employee or customer issues. From April 2014 to March 2015 (1 year) Greater Boston Area

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Frequently Asked Questions about Sarah McCrary

What company does Sarah McCrary work for?

Sarah McCrary works for GasBuddy

What is Sarah McCrary's role at GasBuddy?

Sarah McCrary is CEO

What is Sarah McCrary's personal email address?

Sarah McCrary's personal email address is s****[email protected]

What is Sarah McCrary's business email address?

Sarah McCrary's business email addresses are not available

What is Sarah McCrary's Phone Number?

Sarah McCrary's phone (413) ***-*285

What industry does Sarah McCrary work in?

Sarah McCrary works in the Information Technology and Services industry.

Who are Sarah McCrary's colleagues?

Sarah McCrary's colleagues are Victoria Tuite, Stephanie Boon, Jordan Grossman, Kristen Healy, Stevie Caldwell, Max Metral, Breton Lefebvre, Jessica SHRM-SCP, and Scott MBA

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In a nutshell

Sarah McCrary's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 9 month(s)

Sarah McCrary's Willingness to Change Jobs



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