Sarah Lawson's Email Addresses & Phone Numbers

📖 Summary

I am ambitious and well driven with over 4 years experience working in the fashion PR industry across multiple clients both luxury and high street, alongside projects and events in a fast paced growing and changeable environment. I pride myself in my communications skills and confident approach to my work, delivering work on time and to the highest standard. Managing an assistant and working on projects alone I thrive whilst under pressure and always determined to achieve. I also carry knowledge and understanding of the Adobe Suite including Photoshop, Illustrator and InDesign and ECDL.Account Manager @ From October 2015 to Present (2 months) London, United KingdomSenior PR Officer @ - Maintaining and building press relationships with media for each client and organising regular meetings press - Generating new stories and product placement in targeted media - Placing editorial features, interviews and product seeding - Creating, developing and executing clients public relation strategies - Event Management, planning, coordinating and liaising with press contacts to create and organise UK and European client events including in-store events, product launches, anniversaries, press days and music showcases. This includes sponsorship, invites, guest list management, staffing, photographer, videographer, equipment hire, running of the event and greeting key press on the evening. - Working with high profile celebrities on events, editorial, brand look books/campaigns and interviews - Monitoring coverage for all clients on a daily basis, sending editorial to clients - Inviting and greeting press contacts at seasonal trade shows in the UK and Europe - Liaising with in-house departments and brand owners to create the best and highest quality brand communication between the brand and consumer - Creating and distribution invites, brand press releases, media packs and weekly themed product documents to press - Over seeing management of the press showroom, sample management, co-ordination of samples to press for editorial shoots and sample tracking - Managing PR interns - Holding regular press showroom appointments - Identifying and implementing product seeding for an array of clients within the UK and Europe whilst maintain the relationships for future opportunities - Social media management developing identities and content for the platforms Clients include Billionaire Boys Club, ICECREAM, Cav-Empt, Gourmet Footwear, Ebbets Field Flannels, FPAR®, Bedwin & The Heartbreakers, Hall Of Fame, Human Made, TSPTR, AMBUSH® Russell Athletic & Silver Spoon Attire. From December 2014 to October 2015 (11 months) London, United KingdomPR Officer @ From June 2014 to December 2014 (7 months) London, United KingdomPR Assistant @ From July 2011 to June 2014 (3 years) Intern @ Working with the account executive and account managers in the busy lifestyle agency on accounts including Sky, Grolsch and Ocado. Roles included: - Tracking PR Coverage through Durant’s clippings and Google Alerts, documenting and presenting to account manager - Selling in stories to press and updating tracker - Managing samples, look books and sending to vital media contacts - Drafting press releases for up and coming events - Helping to organise a digital event with Ocado at Westfield From July 2011 to August 2011 (2 months) PR intern @ Working with account managers on brands that included Per Unna, TK Maxx and Burts Bees. Roles included: - Maintaining the order of the press showroom and organising sample send outs for a range of clients - Assisting with monthly client reports - Liaising with press in order to organise sample requests - Attending client store visits - Producing weekly press releases and product document shopping page send outs and sending to key press From June 2011 to July 2011 (2 months) London, United KingdomBuying and Marketing Intern @ Working between the marketing, buying and VM departments. Roles included: - Sample send outs - Researching trends and producing trend boards - Attending regular buying and marketing meetings - Helping to organise a new store launch, redesign store window displays, sample fittings and preparing and attending brand photo shoots and product shoots. From March 2001 to March 2011 (10 years 1 month) BA (Hons), Fashion Marketing & Branding, 2:1 @ The Nottingham Trent University From 2008 to 2011 GCSE & A Levels @ Tadcaster Grammar School From 2002 to 2008 Sarah Lawson is skilled in: Social Media, Press Releases, Public Relations, Media Relations, Blogging, Event Management, Social Media Marketing, Marketing Communications, Facebook, Event Planning, Press Kits, Photography, Copywriting, Marketing, Marketing Strategy, Fashion, Digital Marketing