Sarah Grover's Email Addresses & Phone Numbers

Interim Chief Marketing Officer @ Garden Fresh Restaurants (dba Souplantation & Sweet Tomatoes Restaurants) Designed strategic marketing roadmap to stabilize sales, consult with management team on change of control. From December 2016 to January 2018 (1 year 2 months) Greater San Diego AreaFounder & President CPK Foundation @ California Pizza Kitchen Launched grant making organization and directed...

Interim Chief Marketing Officer @ Garden Fresh Restaurants (dba Souplantation & Sweet Tomatoes Restaurants) Designed strategic marketing roadmap to stabilize sales, consult with management team on change of control. From December 2016 to January 2018 (1 year 2 months) Greater San Diego AreaFounder & President CPK Foundation @ California Pizza Kitchen Launched grant making organization and directed corporate charitable/community relations initiatives while fulfilling CCO role at CPK. Established 501c3, created foundation guidelines and led efforts that raised more than $5M since inception. Created formal Employee Giving Program and Restaurant Giving program (latter continues to generate $1M in donations per year). Guided development of three cook books that produced funds via 'percentage of sales' and corporate match contributions. From 2000 to 2014 (14 years) Los Angeles, CADirector of Marketing and Special Events @ Los Angeles County Museum of Art From 1987 to 1989 (2 years) Greater Los Angeles AreaChief Brand and Strategy Officer @ Barfresh Food Group Inc (BRFH) Created brand strategy, hr and benefits structure for start up blended beverage company. From April 2015 to June 2017 (2 years 3 months) Beverly Hills, CAInterim CMO @ Veggie Grill, Inc. Los AngelesBoard Member @ Shift4 Payments Allentown, Pennsylvania, United StatesBrand Strategy & Fractional CMO @ Sarah Grover, Inc. Los Angeles, CAInterim Chief Concept and Innovation Officer, Chief Marketing Officer @ True Food Kitchen From June 2019 to January 2020 (8 months) Phoenix, Arizona AreaInterim Global Chief Marketing Officer @ The Coffee Bean & Tea Leaf® Global brand management, product development and change of ownership From January 2018 to June 2019 (1 year 6 months) Los Angeles, CAExecutive Vice President & Chief Concept Officer @ California Pizza Kitchen Led brand development and strategic turnaround initiatives and brand transformation of 28-year-old restaurant chain, including new product development, restaurant design, guest segmentation, menu optimization and brand strategy for $600M global restaurant chain. Directed CPG strategy with Kraft/ Heinz and Nestle Pizza Company from inception to $200M business. From 2011 to 2015 (4 years) Los Angeles, CAChief Communications Officer & Senior Vice President of Marketing @ California Pizza Kitchen Directed overall strategic brand positioning and lead profitable initiatives across all marketing functions including, research, development, advertising, and p.r. Participated and co- facilitated successful sale of company: Contributed to prospective buyer meetings and due diligence. Served on team of five Senior Executives/Founders.Fully transitioned $80M business to outsourced call center; increased efficiency and check average by streamlining in-restaurant process and call center agent training.Ensured 'single voice' from employees to guests: Identified operational challenges and led HR/Training teams in facilitating integrated internal/external communication programs. Bridged gap between office and field operationsLaunched company's digital platform and guest relations tool enabling monitoring of consumer feedback and responses to menu/operational changes.Oversaw field marketing and Gift Card sales and guided 35 direct/indirect reports in executing industry-leading field marketing programs for new restaurant openings. From 2008 to 2011 (3 years) Los Angeles, CASenior Vice President, Marketing & Public Relations @ California Pizza Kitchen Created communications platform for national strategic PR programs while developing and executing localized marketing, PR and community outreach campaigns for all store openings Co-directed strategic planning initiative with CFO to create short/long-term business plans; worked with Investor Relations in driving IPO process (e.g., NASDAQ market open promotion/publicity and quarterly earnings communication).Landed features on major TV network programs and in high profile national magazines: The Today Show, Oprah, Good Morning America, Forbes, Fortune, People and Business Week.Conceptualized and produced four 'California Pizza Kitchen Cookbooks' (featured on The Today Show and organized national promotional book/press tour.)Advanced partnership with Kraft Pizza Company and directed all licensing components, from consumer research and product quality to brand management, advertising strategies and creative promotional development.Created CPKids program with award-winning menu, birthday club, school tours and student-of-the-month recognition, which broadened company's market reach and enhanced customer relations. From 2000 to 2008 (8 years) Los Angeles, CAVice President, Public Relations & Marketing, Director of Public Relations @ California Pizza Kitchen Recruited as company's first marketing executive. Built marketing division while ramping up publicity and securing national media coverage for restaurants during rapid growth period.Established brand voice: Developed company’s first Field Marketing team and all related functions from ground up.Created system-wide marketing programs that enabled restaurant operators to initiate/manage local promotions and fostered productive relations with Store Managers and Regional Directors to ensure proper execution.Created crisis communication plan. Served as key spokesperson addressing all corporate-related issues.Brokered deal with American Express to feature CPK in American Express television/print ad campaign.Negotiated licensing contract with Kraft, directed business/product/merchandising strategy and drove growth to $200M+ with more than 20K grocery store placements.Formed Guest Relations role, built customer database and led selection of Satisfaction Measurement tool still in use today.Leveraged PepsiCo insights after buyout: Implemented critical business disciplines. From March 1990 to 2000 (10 years) Los Angeles, CA