Director of Operations Infrastructure @ From October 2013 to Present (2 years 1 month) Greater New York City AreaDirector of Product @ Managed development and launch of Tasting Room, a fully personalized wine club experience. This included acquisition flow, fulfillment of wine tasting kits, mini-bottle ratings process and resulting Wine Profiles, fulfillment of bull bottle shipments, full bottle ratings and subsequent personalization, all transactional emails, and shipment tracking. Also included admin interface, analytics/reporting, integration with various 3rd party compliance, inventory and warehousing solutions, and a flexible landing page framework in addition to usability and product concept research. Responsible post MVP launch for all feature development, bug management and QA.
Some post MVP projects include white labeled clubs (Forbes Wine Club), a voucher program, offline marketing tracking, gifting, transition to a retail model, and refer a friend.
Managed product releases on Lot18 flash sale properties including upgraded shipment tracking and post-purchase emails and mobile upgrades including wine ratings, checkout overhaul and integration of full product collection. From October 2012 to October 2013 (1 year 1 month) greater new york city areaProduct Manager @ Managed mobile product development on native iOS (iPad and iPhone) apps and related API development. Projects include “The Usual” on iPhone, iPad checkout overhaul, a new and improved iPhone app and 2-year mobile roadmap.
In addition:
- Led transaction-related projects including consumer payment management, address verification implementation, payment error overhaul and other card security initiatives
- Led acquisition and CRM initiatives including CRM roadmap, data integration with Responsys, welcome email platform, Extole refer a friend program, AmEx rewards integration, mobile and enhanced discounting, mobile ad networks and new user experience optimization
- Overhauled web analytics implementation and integrated A/B testing platform
- Developed new internal order monitoring and emergency tools
- Contributed to UGC and discovery strategy From July 2011 to October 2012 (1 year 4 months) greater new york city areaDirector of Product and Client Strategy @ - Developed 3-year product and strategic roadmap and supporting financial forecast
- Developed prototypes for new mobile and web products
- Contributed to redesign of consumer-facing ticket purchasing experience and platform for UGC review and photo submissions and seller management
- Involved in implementing new pricing strategies
- Managed on-boarding of all new clients, including business analysis, training, SEO, SEM and web usability consulting
- Planned and executed Account Management goals, including sales tracking, Salesforce CRM (custom setup) and team organization
- Built out launch, account management, lead generation and product/design teams, including hiring, training, development, process documentation/improvement and management/oversight From August 2007 to July 2011 (4 years) greater new york city areaPR Manager and Events Coordinator; Jazz Singer @ From 2005 to 2007 (2 years) saint-anne, martiniqueCognitive Psychology Instructor @ From 2005 to 2005 (less than a year) Hawaiian IslandsParalegal @ From 2004 to 2005 (1 year) Greater New York City Area
BA, Psychology Concentration @ Harvard University From 2000 to 2004 Sara Wajnberg is skilled in: Product Management, Software Product..., User Experience, User-centered Design, Mockups, Scrum, User Stories, Software Quality..., Data Analysis, Business Analysis, Online Payments, B2B eCommerce, E-commerce, Product Development, SEM, SaaS, Mobile Applications, iOS development, iPad, iPhone Application..., Mobile Product..., A/B testing, E-payments, CRM, Agile Methodologies, SEO, Account Management, Strategy, Analytics, Salesforce.com, Mobile Devices, B2B, Start-ups, Market Research, Integrated Marketing, Web Analytics, Marketing, Lead Generation, Competitive Analysis