Head of Marketing | Strategy | CRM | Digital | Trade Marketing | B2B | B2C | Customer Experience | Performance Marketing
Milan Area, Italy
More then 10 years seniority experience in strategic and operative marketing with a strong expertise on automative business. I am used to work in a multinational environment, with a high level of autonomy and responsibility, managing internal team and external suppliers. Professional strenghts: - B2B Marketing, strategies & marketing plans: from the definition to the markets implementation;...
More then 10 years seniority experience in strategic and operative marketing with a strong expertise on automative business. I am used to work in a multinational environment, with a high level of autonomy and responsibility, managing internal team and external suppliers. Professional strenghts: - B2B Marketing, strategies & marketing plans: from the definition to the markets implementation; - Trade Marketing: full management of the POS marketing activities, channel management; - Product innovation: design of specific launches strategies according to the customer target, from the customer understanding to the markets implementation; - 360° CRM business approach: tools implementation, business strategies design and roll-out, enhance the programs in order to increase the sales by reinforcing customer loyalty and advocacy; - international Customer Service and Customer Care strategy; - Marketing budget definition & management: - Business planning & pricing management: constant focus on KPI aimed at measuring both the marketing activities and the commercial results; - Training: development of the Commercial Academy for the commercial population; design and implementation of a strategic training package for the dealers (off-line and on-line solutions), including the branding proposition; - Project management: often project leader in international projects. Strong orientation to results and continuous improvement. Constant curiosity and challenging approach. Passionate and ambitious with balance between short and long term viewHead of Marketing & Retail Services @ From April 2015 to Present (9 months) Head of International Trade Marketing, Training & Service Excellence @ - 360° approach to the POS: development of all the activities dedicated to the point of sales (product materials, visibility kit, merchandising, educational supports); - Collaboration with the Internationals KAM in order to develop marketing packages for the most important customers aimed at supporting the sales development; - Product launches innovation strategy: design and implementation; - Training: development of the Tyre Campus brand that represents the complete training offer dedicated to the dealership both in term of contents and tools. In particular focus on the web 2.0 training trends with the design of an international e-learning platform (edutainment) dedicated to the product knowledge and the diffusion of the Unique Selling Propositions; implementation in more than 20 countries and more than 10 different languages - http://www.pirellityrecampus.com/ - - Design and launch of the Commercial Academy: full package of tailor made training dedicated to all the commercial people (strategy, sales, marketing, CRM approach, product); set up of a worldwide sales approach customised on the company business; - Marketing budget management, development of a new set of KPI dedicated to evaluate the profitability of the marketing actions; - Customer Service strategy & CRM management, in continuity with the previous position for the activities detailed below. In addition to that special focus on the new digital tools dedicated to increase the customer service value both for trade and consumer. Achievements: - International launch of a new VAN tyre with a innovative and integrated approach (product, trade, consumer, digital) - http://www.pirelli.com/tyre/it/it/car/find-tyre/hub-carrier; - E-Learning Tyre Campus as one of the best cases of edutainment & knowledge management collected in "La conoscenza partecipata - Nuove pratiche di knowledge management - Egea 2013; From January 2010 to Present (6 years) International Customer Service & CRM Manager @ - International coordination of all the Pirelli Contact Centers; - development of the new Customer Service strategy: move the CS structures from cost ones to effective & strategic in term of business contribution; - CS front-end processes analysis in order to enhance the tools available defining more effective solutions and dedicating more resources on the more value added activities (up/cross-selling, product & marketing information); - set-up, project and implementation of an international business training approach focused on the development of the commercial skills in the CS population; - build up the CRM approach by supporting the tools implementation and definition of the business strategy aimed at putting into actions the business plans and exploit the enriched customer contacts in additional sales opportunities or facilitate the customer migration from lower to higher value segments; Achievements: Business CRM: - definition of of a KPI toolkit for the commercial managers for a complete evaluation of the customer base in term of dedicated sales and marketing effort and the commercial results - development of an active role of the Contact Centers structures with the set up of a structured "outbound" approach with a contribution in additional sales in Europe as a new small market without additional structure costs; From July 2007 to December 2009 (2 years 6 months) Business Planning & Project Management Manager @ strong project management activity in the Original Equipment channel: - coordination within the functions (R&D, quality, Operations, A&C) of the new projects of supply vs the OEM's for new cars; - management of the OEM's projects from the tyre development to the fist supply; - definition of the commercial conditions & market share in the international tenders; - management of the short & long term planning in the Original Equipment channel. From January 2006 to June 2007 (1 year 6 months) Trade Marketing Manager @ - set up and implementation of the marketing plan of the italian market by channel; - marketing channels management (retail, wholesalers, car concessionaires); - sell-in & sell-out promotions approach and implementation; - events management (trade, end user, sales force); - management of the marketing budget assigned to the market; - competitive intelligence activities (market researches, customer needs, competitors benchmark). From July 2003 to December 2005 (2 years 6 months) Pricing & Planning Manager @ - full management of the pricing leverage in term of price positioning, sales campaign conditions and net prices; - dedinition of the pricing policy by product/item; - definition of special offers dedicated to international customers; - competitive intelligence: competitors conditions & product positioning; - management of the short and long term planning: forecasting, yearly plan, strategic plans. Achievements: - Euro 2002 project aimed at the definition of the "euro" positioning of the product prices: definition of the strategy to be undertaken during the prices conversion phase and the implementation in the involved markets. From January 2000 to June 2003 (3 years 6 months) Economics & Commerce, Economics, Bankings @ Università Cattolica del Sacro Cuore From 1990 to 1996 Liceo Scientifico @ M.G.Agnesi From 1985 to 1990 Sara Ripamonti is skilled in: Business Planning, CRM, Marketing Strategy, Management, Strategy, Pricing, Training, Trade Marketing, Business plan, Strategia di marketing, Forecasting, Customer Service, Market Analysis, Market Planning, B2B Marketing
Driver S.p.A. @ Pirelli Retail Company
Head of Marketing & Retail Services
April 2015 to Present
Head of International Trade Marketing, Training & Service Excellence
January 2010 to Present
International Customer Service & CRM Manager
July 2007 to December 2009
Pirelli Tyre S.p.A.
Business Planning & Project Management Manager
January 2006 to June 2007
Pirelli Tyre S.p.A.
Trade Marketing Manager
July 2003 to December 2005
Pirelli Tyre S.p.A.
Pricing & Planning Manager
January 2000 to June 2003
What company does Sara Ripamonti work for?
Sara Ripamonti works for Driver S.p.A. @ Pirelli Retail Company
What is Sara Ripamonti's role at Driver S.p.A. @ Pirelli Retail Company?
Sara Ripamonti is Head of Marketing & Retail Services
What industry does Sara Ripamonti work in?
Sara Ripamonti works in the industry.
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