Interested in mucking around in large datasets and turning numbers into stories. Preferred tools / languages for aforementioned mucking: python, sql, sas, excel. Experience includes brand strategy / product launch projects with Accenture and campaign assessment / data analytics with Ogilvy One.

Strategy @ From February 2015 to Present (11 months) Marketing Analytics @ Project highlights include: IBM: Campaign Measurement and Insights - Led site analytics component for four high-profile brand campaigns: Smarter Enterprise, IBM Watson, Cognitive Cooking, and Made With IBM - Defined site tracking methodology, benchmarking, and reporting standards for campaigns - Analyzed data with focus on potential optimizations; delivered recommendations to clients, which influenced site redesigns and future launches UPS: Campaign Measurement and Insights - Measured performance of 8 concurrent long-term digital campaigns and seasonal campaigns - Focused on insights-driven reporting: created programs (via SAS, MS Excel) to help automate reporting / increase time for analysis From July 2013 to February 2015 (1 year 8 months) Management Consulting @ Project highlights include: Go-To-Market Strategy for National Telecommunications Company - Helped develop product strategy and generate leads for Company's new business unit, centered around increased consumer insight Market Mix Modeling for National Telecommunications Company - Measured effectiveness of media drivers and ad spend, as it impacts sales, retention, and brand performance - Translated data-heavy findings into insights and strategic recommendations, including deep dives on flagship products and tactic-level recommendations Customer Segmentation / Brand Building Strategy for a Regional Bank - Mined entire customer database (cleaned) to pull trends from existing client base and identify growth opportunities - Developed prioritized recommendations and an economic model to estimate the ROI of brand-building efforts Competitive Strategy for a Global Pharmaceutical Company - Prepared materials for and facilitated wargaming sessions for two brands; conducted competitive landscape assessments via analyzing market research, medical publications, clinical trial protocols, earnings reports, and analyst reports - For each brand, identified mid-term competitive strategies and tactics, one in preparation for a launch and one in preparation for a competitor launch From June 2010 to June 2013 (3 years 1 month)

B.S., Operations Research and Information Engineering @ Cornell University From 2006 to 2010 Sara Liu is skilled in: Market Research, Management Consulting, Data Analysis, Business Strategy, Strategy, Python, SAS, VBA, R, SQL, Analysis, Consulting