Image of Sara Angelo

Sara Angelo

Manager, Digital Media & Marketing

Senior Manager, Digital Media & Marketing at COTY Inc.

New York, New York

Section title

Sara Angelo's Email Addresses & Phone Numbers

Sara Angelo's Work Experience

Coty Inc.

Manager, Digital Media & Marketing

June 2012 to October 2015

New York, NY

Victoria's Secret Direct

Senior Digital Producer

September 2008 to June 2012

New York, New York

Datran Media

Marketing Consultant

November 2007 to February 2008

Sara Angelo's Education

General Assembly

Certification, Essentials of Digital Marketing

NYU Stern School of Business

Certification, Leveraging Social Media and Digital Marketing for Business, NA

2013 to 2013

Fairleigh Dickinson University-Metropolitan Campus

Bachelor's degree, Marketing, Graduated with Honors

1998 to 2000

Sara Angelo's Professional Skills Radar Chart

Based on our findings, Sara Angelo is ...

Tenderhearted
Purposeful
Verbal

What's on Sara Angelo's mind?

Based on our findings, Sara Angelo is ...

50% Left Brained
50% Right Brained

Sara Angelo's Estimated Salary Range

About Sara Angelo's Current Company

Coty Inc.

Provide strategic support and expertise to brand marketing teams for Digital Marketing and Media programs from briefing to analysis. Ensure program viability in terms of media partners, CPM and costs against program KPI’s. Develop and maintain cross-functional internal relationships as well as media partners, media buying agency and creative vendors.

Frequently Asked Questions about Sara Angelo

What company does Sara Angelo work for?

Sara Angelo works for Coty Inc.


What is Sara Angelo's role at Coty Inc.?

Sara Angelo is Manager, Digital Media & Marketing


What is Sara Angelo's personal email address?

Sara Angelo's personal email addresses are s****[email protected], and s****[email protected]


What is Sara Angelo's business email address?

Sara Angelo's business email addresses are not available


What is Sara Angelo's Phone Number?

Sara Angelo's phone (212) ***-*312


What industry does Sara Angelo work in?

Sara Angelo works in the Marketing and Advertising industry.


About Sara Angelo

📖 Summary

Manager, Digital Media & Marketing @ Coty Inc. Provide strategic support and expertise to brand marketing teams for Digital Marketing and Media programs from briefing to analysis. Ensure program viability in terms of media partners, CPM and costs against program KPI’s. Develop and maintain cross-functional internal relationships as well as media partners, media buying agency and creative vendors. From June 2012 to October 2015 (3 years 5 months) New York, NYSenior Digital Producer @ Victoria's Secret Direct Provide brand leadership in the production and development of compelling brand-driven mini-site and web pages. Develop and maintain cross-functional internal relationships as well as external website vendors and media partners.• Direct, produce and manage weekly content updates to VS All Access the navigation point on VS.com for Victoria’s Secret media content as well as IPad and IPhone apps. Maintain close relationships with Cross brand PR/Marketing teams, Copy, Design, Operations, IT and outside vendors. • Lead development and manage from concept to market the development of flash experiences for Victoria’s Secret Pink Licensing collections including, Collegiate, MLB, NFL as well as Swim, Apparel, Lingerie, Holiday Cross – category programs and What’s New sections on VS.com.• Maintain and manage marketing programs including Angel Credit Card and Wish List Sweepstakes which generated $22.5M in demand and 46% conversion.• Produced a Webby award winning flash mini-site for 2008 Victoria’s Secret Fashion Show including media wall containing extensive video and images, widget application, image tagging functionality and core metrics tagging. Received two 2009 Webby nominations and 1.3M unique visitors. From September 2008 to June 2012 (3 years 10 months) New York, New YorkMarketing Consultant @ Datran Media Contracted by CEO to consult and produce newsletters promoting Datran Media’s advertisers, publishers and eMail marketers. Worked cross-functionally to develop a comprehensive website and supporting newsletters. • Conceived website concept which was approved by the CEO. MindBodySanctuary.com was successfully launched in 2007. The website generated 160K registered users and 16K unique visitors during launch. From November 2007 to February 2008 (4 months) Marketing Manager - Beauty @ Victoria's Secret Directly responsible for the strategic development and implementation of catalog, Internet, and in-store marketing plans for Victoria’s Secret Fragrance, Body Care and Cosmetics. Administered a $30M annual budget. Collaborated closely with the merchandising, marketing development, merchandise planning, finance, creative operations and education divisions to ensure programs maximize ROI and support brand positioning. Analyzed program results and produced weekly reports, as well as seasonal and key Holiday Hindsights, to senior leadership team including CEO. • Grew online and catalog beauty sales by 250% during tenure to $35M from $9M. • Developed a dual phase marketing campaign for the Very Sexy Makeup brand. The Call-to-Action, equity marketing and guerilla campaign resulted in $3M in associated sales and 40M customer impressions. • Designed and executed a 5M circulation marketing campaign to support the launch of Beauty Rush Body Care, which generated $4M in associated sales.• Created and implemented a comprehensive Spring 2007 marketing plan, including in-store, print, credit card direct mail and retention campaigns, increasing revenues by nearly $20M. From July 2001 to August 2007 (6 years 2 months) 888 7th Avenue, NY, NYMarketing Coordinator @ LinkShare Corporation From 2000 to 2001 (1 year) Senior Manager, Media & Digital @ Coty Inc. Provide strategic support and expertise to brand marketing teams for Luxury Fragrances, including but not limited to Gucci, Marc Jacobs, Chloe, Calvin Klein and Consumer Beauty brands, COVERGIRL, Sally Hansen and OPI. Lead annual media planning from briefing to analysis with over $200MM in media spend. Ensure campaign sufficiency, efficiency and effectiveness while adhering to established KPI’s. Develop and maintain cross-functional internal relationships as well as media partners, media buying agency and creative vendors. New York, NY


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In a nutshell

Sara Angelo's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 11 month(s)

Sara Angelo's Willingness to Change Jobs

Unlikely

Likely

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