Sara Angelo's Email Addresses & Phone Numbers

📖 Summary

Manager, Digital Media & Marketing @ Coty Inc. Provide strategic support and expertise to brand marketing teams for Digital Marketing and Media programs from briefing to analysis. Ensure program viability in terms of media partners, CPM and costs against program KPI’s. Develop and maintain cross-functional internal relationships as well as media partners, media buying agency and creative vendors. From June 2012 to October 2015 (3 years 5 months) New York, NYSenior Digital Producer @ Victoria's Secret Direct Provide brand leadership in the production and development of compelling brand-driven mini-site and web pages. Develop and maintain cross-functional internal relationships as well as external website vendors and media partners.• Direct, produce and manage weekly content updates to VS All Access the navigation point on VS.com for Victoria’s Secret media content as well as IPad and IPhone apps. Maintain close relationships with Cross brand PR/Marketing teams, Copy, Design, Operations, IT and outside vendors. • Lead development and manage from concept to market the development of flash experiences for Victoria’s Secret Pink Licensing collections including, Collegiate, MLB, NFL as well as Swim, Apparel, Lingerie, Holiday Cross – category programs and What’s New sections on VS.com.• Maintain and manage marketing programs including Angel Credit Card and Wish List Sweepstakes which generated $22.5M in demand and 46% conversion.• Produced a Webby award winning flash mini-site for 2008 Victoria’s Secret Fashion Show including media wall containing extensive video and images, widget application, image tagging functionality and core metrics tagging. Received two 2009 Webby nominations and 1.3M unique visitors. From September 2008 to June 2012 (3 years 10 months) New York, New YorkMarketing Consultant @ Datran Media Contracted by CEO to consult and produce newsletters promoting Datran Media’s advertisers, publishers and eMail marketers. Worked cross-functionally to develop a comprehensive website and supporting newsletters. • Conceived website concept which was approved by the CEO. MindBodySanctuary.com was successfully launched in 2007. The website generated 160K registered users and 16K unique visitors during launch. From November 2007 to February 2008 (4 months) Marketing Manager - Beauty @ Victoria's Secret Directly responsible for the strategic development and implementation of catalog, Internet, and in-store marketing plans for Victoria’s Secret Fragrance, Body Care and Cosmetics. Administered a $30M annual budget. Collaborated closely with the merchandising, marketing development, merchandise planning, finance, creative operations and education divisions to ensure programs maximize ROI and support brand positioning. Analyzed program results and produced weekly reports, as well as seasonal and key Holiday Hindsights, to senior leadership team including CEO. • Grew online and catalog beauty sales by 250% during tenure to $35M from $9M. • Developed a dual phase marketing campaign for the Very Sexy Makeup brand. The Call-to-Action, equity marketing and guerilla campaign resulted in $3M in associated sales and 40M customer impressions. • Designed and executed a 5M circulation marketing campaign to support the launch of Beauty Rush Body Care, which generated $4M in associated sales.• Created and implemented a comprehensive Spring 2007 marketing plan, including in-store, print, credit card direct mail and retention campaigns, increasing revenues by nearly $20M. From July 2001 to August 2007 (6 years 2 months) 888 7th Avenue, NY, NYMarketing Coordinator @ LinkShare Corporation From 2000 to 2001 (1 year) Senior Manager, Media & Digital @ Coty Inc. Provide strategic support and expertise to brand marketing teams for Luxury Fragrances, including but not limited to Gucci, Marc Jacobs, Chloe, Calvin Klein and Consumer Beauty brands, COVERGIRL, Sally Hansen and OPI. Lead annual media planning from briefing to analysis with over $200MM in media spend. Ensure campaign sufficiency, efficiency and effectiveness while adhering to established KPI’s. Develop and maintain cross-functional internal relationships as well as media partners, media buying agency and creative vendors. New York, NY