Seasoned executive with strategy, growth and operations experience in Big Data Analytics, Digital, Mobile and Social Products & Technology - enabled over $300M revenue from new products. Led Product at Facebook, founded and ran well-recognized enterprise big data social marketing automation software start-up, headed global analytics centers for AOL-Time Warner, led products at data visualization and analytics companies and a former management consultant. • Relishing the new gig at India’s fastest growing $100M+ start-up, Delhivery, solving cutting edge problems in Machine Learning, AI etc. from largescale datasets • Led Emerging Market Phones Products at Facebook: 300 million plus, pushed content production and user engagement metrics 2-3X in a year, adding significant ad revenue. • Founded Salorix, where leading data scientists built real-time Social Marketing Engagement Platform. Took product from conceptualization to market-release. Covered in Forbes, Mashable etc. • Founded and ran of AOL’s Analytics Center: Created new ad, user personalization and engagement products that added $150M+ topline from online, multichannel and offline data • Management consultant with A.T. Kearney, advised BMW, Gillette, Pepsi, Goldman Sachs etc., delivering $200M+ value • Product Head for Beckman’s laboratory data analytics platform: business grew 30% annually from new products • Co-led/ ran products fast growing data analysis start-up, OriginLabs: went to a $5M revenue run rate in three years • Ph.D. Physics UMD/NASA, Exec. Business MIT Sloan, BTech IIT Specialties: • Digital, Social, Mobile Strategy and Product • User, Engagement and Revenue Growth and Monetization • Advanced Analytics, Big Data & Real-time Systems • Management, Strategy, P&L, Operations

SVP Technology and Products @ Relishing the new gig at India’s fastest growing $100M+ start-up, solving cutting edge problems in Machine Learning, AI etc. from largescale datasets. Examples of problems: how do you identify and disambiguate a house address in India where the postal codes, locality descriptions, roads etc. are written in hundreds of formats and often unreliable? Or, how do you plan a logistics network in a country where the chaotic traffic, road conditions and weather varies continuously? If you are a data scientist or an engineer who loves the challenge of solving real-life problems, ping me. From 2015 to Present (less than a year) New Delhi Area, IndiaProduct @ Lead mobile products in emerging markets like India, Brazil, Indonesia etc. • Drove key product engagement and content production metrics 2-3X and localized with contents, languages • Designed/ran 100s of A/B, multivariate tests on content, user interface and experience, speed of access/ latency, etc. to increase user retention, engagement and growth From 2014 to Present (1 year) CEO @ We enabled global brands to scale social media campaigns by analyzing huge real-time social/mobile conversations & ranking most active audience for engagement. Conceptualized idea, evangelized with initial adopters (global brands and agencies), raised $5MM, built world-class team in real time analytics, machine learning/ AI and created a well-recognized product and company from scratch. • Key technologies for massive scale processing of “firehose” social data: real-time extensible NLP platform for “noisy” text analytics (Entity extraction, Sentiment Analysis, Vertical/ Relevance classifier, Topic analysis), contextual learning algorithm and a subscription engine for the end- users. Horizontally scalable, processing 20,000mgs/minute per node • Interactive Advertising Bureau (IAB) named us technology leader, along with IBM • Marquee clients: Berkshire Hathaway, Microsoft, Godiva etc. • Covered in Forbes Mashable etc. • Finalist in Morgan Stanley’s Tech Conference in Silicon Valley 2013 From 2009 to 2013 (4 years) Global Head of Analytics Center @ Founded and built a global team of ad products, data/ analytics gurus and engineers. Using internal, online and third party data, created new ad products and monetized them • Increased $150M+ topline. Key products: real-time ad pricing engine, ad demand predictor, CTR/ Yield optimization and attribution modeling platform • Engaged with PhD scientists, modelers and engineers to build advanced personalization engine to serve the engaging contents and ads for 300 million daily advertising.com visitors • Built in-house analytical framework and product for validating key product concepts, for running A/B tests, and for selecting statistically significant audience for product testing • Member of AOL Ads and Marketing Leadership Team. P&L responsibility From January 2004 to 2008 (4 years) Senior Engagement Manager @ Advised BMW, Gillette, Pepsi, Goldman Sachs etc., on market strategy, product vision, operational excellence etc., delivering $200M+ value • Gillette: Improved blade development R&D process and time-to-market • Avon: Improved time-to-market product development by 11% and cost by 6% • BMW: increased margin by $63M by analyzing & improving the entire profit value chain From 2000 to 2003 (3 years)

Exec Business, General Business Management @ Massachusetts Institute of Technology - Sloan School of ManagementPh.D., Physics @ Univ. of Maryland/ NASA Goddard Space Flight CenterB. Tech @ Indian Institute of Technology, Bombay Santanu Bhattacharya is skilled in: Analytics, Strategy, Digital Media, Online Advertising, Social Media, Big Data, Functions, Management Consulting, Product Management, Consulting, Marketing, Start-ups, Business Strategy, Entrepreneurship, Business Development