Throughout my 16 year career I have been responsible for shaping the way organisations use digital interfaces to engage with their customers. I'm passionate about getting the best out of technology by creating great user experiences is about finding the perfect mix of design, technology and content that meets the needs of the audience and achieves the business goals within the numerous constraints of each project. I love technology and how it enables us to extend what we do, to collaborate, communicate, acquire, and digest. But even poor experiences teach us to create better ones – if we’re willing to focus on the user and to listen to them. I work with different functions of the organization, business, product and technology inclusive and at both the strategic and front end of user experience, helping users to think about UX, review their processes, build teams, and define vision. Specialties: UX Strategy, UX Leadership, Digital Product Management, Usability, User Centred Design, HCI, Advertising Technology, Information Architecture, RIA, responsive design, mobile, tablet and desktop applications.

Director, User Experience @ Sanju is an evangelist for user-centered design at PubMatic, forming the User Experience team. We're responsible for strategically driving adoption of user-centered design in the product organization, and helping product management plan long-term research objectives and projects, evangelizing user-centered design across multiple product lines and business teams. Our global UX team at PubMatic consists of interaction designers, visual designers, user researchers and front-end developers. From May 2014 to Present (1 year 6 months) San Francisco Bay AreaFounder & Creative Director @ It's Raining Ideas is a small firm that define and design awesome, usable and innovative user experiences. It's raining at itsrainingideas.com From May 2012 to Present (3 years 6 months) Mountain View, CAManager, User Experience @ Define and direct the user experience vision for PubMatic's product design. Manage a team of interaction designers, user interface designers and front-end developers to produce features of the product that share a common design vision and sensibility. From January 2012 to May 2014 (2 years 5 months) San Francisco Bay AreaSenior User Experience Designer @ - Achieved the most usable product interface design solutions for sales force productivity and client service management tools adhering to company's goals and stakeholders expectations. - Provided training and mentorship to junior front-end developers and interaction designers, and plan their schedules for engineering teams every development cycle in an agile environment. - Planned creation of design standards, interface elements, UX style guide, UI libraries, content management and team resources. - Conducted successful user testing using hallway and remote methods and Silverback for new features and products before launch. - Lead a successful redesign of the ad campaign builder for client services that resulted in a 300% reduction in launch times. From October 2009 to January 2012 (2 years 4 months) Greater New York City AreaPrincipal User Experience Designer @ - Created a front-end framework to white label our application for our partners effortlessly and which required the most minimal build time. - Designed and successfully launched a widget based, drag and drop content management system for client services and web production teams to create effortless websites for our clients and boost mass website production. - Created from ground up, all aspects of user interface design of the Yodle web application and maintained the UI framework. - Designed B2B websites, landing pages, corporate branding and website of Yodle. From May 2007 to October 2009 (2 years 6 months) Greater New York City AreaCo-Founder & Creative Director @ - Worked exclusively with clients to develop and build their website, brand and overall user experience. - Drove redesigns of most of client's original websites, performed brand analysis and created website designs, developed and contributed to site requirements documents, information architecture, and user interface specs. - Managed a team of remote web designers and developers and plan work according to client schedules and deadlines. From September 2004 to May 2009 (4 years 9 months) Greater New York City AreaSenior Interactive Web Developer @ - Took charge of all web based graphic, content and multimedia solutions for the Times Union website. - Created new sections layouts, art work, icons, blog designs and created flash based display ads for their website. - Handled videography projects with reports/photographers and bloggers. Also managed most of their multimedia projects. From March 2005 to April 2007 (2 years 2 months) Albany, New York AreaWeb Production Manager @ - Managed the production of multiple websites under the brand of Office of Student Affairs. - Created flash animations, interactive presentations and maintained other department websites. - Worked closely with the VP of Student Affairs to ensure their websites were maintained on a regular basis. From May 2004 to March 2005 (11 months) Greater Chicago AreaProduct Designer @ - Assisted in photo and video color correction and 3D design animations, web and graphic design projects as services offered by the company. - Managed and organized outdoor video/audio equipment under supervision and ssisted in post-production work and, involved video editing and mastering/authoring on dvd. - Shot outdoor videos for talk shows, interviews, learning /teaching videos in affiliated locations. From April 2003 to August 2003 (5 months) Greater Chicago AreaDesign Manager @ - Lead a resource training session using interactive presentations for newly assigned employees in the company. - Conducted sessions to propagate technical expertise of products using design elements and created interactive promotional brochures. - Created and maintained corporate/sales website and their brand identity. From February 1999 to March 2003 (4 years 2 months) Mumbai Area, India

Masters of Science, Computer Science, Human Computer Interaction and Digital Cinema, 3.85 @ DePaul University From 2002 to 2004 Bachelor of Engineering, Computer Engineering, 3.5 @ University of Mumbai From 1997 to 2001 High School, Science @ St. Xaviers College From 1995 to 1997 Sanju Varma is skilled in: User Experience, Interaction Design, User Interface Design, User-centered Design, Website Management, Mentoring, Team Leadership, Information Architecture, User Interface, Web Development, Web Design, User Scenarios, Web Standards, Management, Training & Development, Creative Direction, Product Management, Online User Experience, Rapid Prototyping, Front-end Development, Data Visualization, Information Design, Usability Testing, Usability Design, Wire Framing, Mobile Design, Experience Design, Personas, Product Design, OmniGraffle, Design Strategy, Cross-browser..., Mobile Applications, Adobe Creative Suite, Product Development, Flash, Webmaster Services, Human Computer..., Heuristic Evaluation, CMS, Web Applications, Wireframes, Front-end, User Research, Usability Engineering, Contextual Inquiry, User Acceptance Testing, User Stories, User Experience Design, Graphic Design