Senior SDE, Microsoft AdCenter @ Primary developer in Rich Ads team, the layer that annotates paid search ads to improve Click-Through Rate based on late-binding answers. I'm currently working on infrastructure to enable Ad Products and create richer ads on the Bing/Yahoo Search network. Rich Ads - Developed mechanism to allocate extensions to Ads, which accounted for RPM gain - Developed arbitration logic between advertiser extensions such as site links, location extension and call extensions. - Implemented high-quality, scalable components that handle 19000 requests/sec on average with high reliability - Implemented Ad space management scheme without affecting extensions allocated by auction - Technical lead and developer for new initiative to show ad extensions on new areas of the search result page - Developed framework for experimenting and shipping enhanced Ad copy - Framework supported different ad lengths and positions that are determined by auction at runtime - Collaborated with Yahoo Ads to enable extensions and annotations on their network - Developed modules that returned Ad product responses to Yahoo, drove integration and troubleshooting across teams with Bing and Yahoo developers - Partnered with API team to experiment and ship new Ad Products to Bing Ads Syndication partners - Collaborated with multiple teams across Ads and Search to contribute to experimentation platform - Responsible for infrastructure improvements that resulted in more centralized configurations and enabled faster experimentation. - Active participant in peer code review process and peer mentor for new developers and interns on the team From November 2011 to Present (4 years 2 months) Senior SDET, Microsoft AdCenter @ - Developer for demand analytics system that tracked advertiser campaigns and bid changes - Involved in shipping Query/Keyword Proximity Index as a new signal to the click prediction engine - Tested system that computed relevance based on Query and Landing Page Dominant terms From September 2009 to November 2011 (2 years 3 months) SDET Lead, Windows Live ID @ - Implemented framework for testing and daily reporting for over 20 APIs that impact user credential and profile management of Microsoft Accounts using multiple test harnesses - Built test platform for Service Provisioning Framework, as individual contributor and lead From January 2008 to March 2009 (1 year 3 months) SDET, Windows Live ID @ SDET in the Windows Live ID team (then called Microsoft Passport, now Microsoft Account). Initially, primary responsibilities included testing of APIs used to manage user credentials and profiles. Later on, I also worked on testing of Microsoft Relying Party Suite (RPS), used my Microsoft partners to implement Live ID login. - Lead tools and test infrastructure developer for account management and authentication APIs for websites in the Microsoft network. - Implemented test infrastructure to test user credential and profile management APIs in Microsoft Account - Implemented tests for Relying Party Suite, authentication framework for websites that use Microsoft Account - Primary test automation developer for enabling Microsoft Account sign in on Xbox 360 Implemented framework for testing and daily reporting for over 20 APIs using multiple test harnesses From August 2003 to April 2008 (4 years 9 months)

Bachelor of Engineering (B.E.), Computer Science @ Bharathidasan University From 1994 to 1998 Sangeetha Ananthasankar is skilled in: Test Automation, C#, Microsoft SQL Server, Web Services, JavaScript, SOAP, Agile Methodologies, Visual Studio, Software Engineering, Software Development, Distributed Systems, Software Design, Scrum, Scalability, .NET, Object Oriented Design, Software Project Management