Connect with me on LinkedIn using sandrahamorsky@yahoo.com ************************************************************************************************* Versatile marketing expert with superior ability to turn technical data into a story of “how our products solve your problems” that motivates customers to buy. Active dog rescuer, using marketing tactics to find animals new homes and lobby local governments to improve animal safety laws. Experienced analytics translator, converting digital marketing metrics into insights an entire organization can understand—and use. Enthusiastic self-starter with a 15-year track record of identifying client pain points, developing practical solutions, directing cross-functional teams with divergent agendas to successful outcomes, and communicating solution benefits throughout the process for companies from start-up SaaS to €1 billion. Hands-on demand gen professional recognized for keen analysis and strategy, creative problem solving, exceptional writing and public speaking skills and an unwavering “can-do” attitude. SELECTED ACCOMPLISHMENTS • Created fundraising marketing tools for church Capital Campaign, resulting in over $7 million pledged at the height of the Great Recession • Increased 2008 product revenue 11% over 2007 with client base of retail and financial companies--based on segmenting by client industry • Exceeded 1999 revenue goal of $1.7 million by 110% --and 1998 actual revenue by over 400%--by creating a new business process based on segmenting by client industry • Won competitive slot to present new segmentation technique at 2006 National Center for Database Marketing Conference Specialties: Marketing Operations; Marketing Analytics; Segmentation; Segmenting; Segment; Marketing Automation; Customer Acquisition; Customer Loyalty; Customer Retention; Marketing; SEO; Website Metrics; Product Management; Product Marketing Management; Marketing Management; Product Manager

Director of Marketing Operations & Analytics @ Software AG offers the world’s first Digital Business Platform, combining process, data integration and real-time analytics that has allowed some of the world’s leading companies to become Digital Enterprises. • Audited data quality across multiple Salesforce and Marketo partitions worldwide • Coordinated international stakeholders to agreement on changes required to improve data quality • Assessed, developed, defined and produced marketing operations metrics • Managed staff running lead generation using Marketo, Salesforce and other tools From June 2015 to Present (7 months) Director of Marketing Communications @ • Achieved 2014 stretch goal for marketing contribution to pipeline as part of North America Marketing team • Created "Social in 60 Seconds" program to improve sales' social selling ability • Ran pilot program to optimize sales’ social media profiles using PeopleLinx • Wrote industry-specific use cases, including around Internet of Things and Customer Experience Management • Wrote solution selling-oriented sales collateral • Created inbound lead generation campaigns for use cases • Ran community relations sponsorships, including Dulles Day Plane Pull and Baltimore Marathon From August 2013 to May 2015 (1 year 10 months) Director of Product Marketing @ JackBe’s live, multi-source connectivity combines data from any source for real-time visual analytics that let business users respond to changing conditions as they happen. (JackBe was acquired by Software AG in August 2013) • Identified customer and prospect segments; created content specific to each • Created positioning, messaging, and go-to-market strategies for three product releases • Created an entire suite of branded marketing collateral, including product brochures, client-ready presentations, white papers, demos, and other sales tools. • Wrote all content for JackBe corporate website, optimized for SEO • Created corporate email campaigns, from writing email content to setting up Marketo automation • Drafted and edited technical articles published in technology thought leadership series From August 2012 to August 2013 (1 year 1 month) Marketing Consultant @ Hamorsky Target Marketing provides services for marketing analytics, operations, segmentation, strategy and tactics. • Analyzing non-profit databases to segment for "best member" strategies • Created fundraising brochure and segmented presentations for church Capital Campaign, resulting in over $7 million pledged at height of Great Recession • Assessed resident support and need for a City of Bowie, MD-run animal shelter, resulting in pet microchipping program • Created venture capital funding presentation for tech start-up • Develop positioning and messaging for non-profit organizations’ fundraising (largely animal rescue) From July 2007 to August 2012 (5 years 2 months) Senior Product Manager @ Eloqua turns revenue performance into a predictable and measurable process by automating the science of marketing – campaign execution, testing, measurement, prospect segmenting and lead nurturing. • Directed development of Revenue Suite, Eloqua’s first product for Revenue Performance Management insights • Chaired cross-functional teams to determine and develop software functionality • Launched new product less than five months after taking over project • Achieved “Eloqua Master” and “Revenue Lifecycle Master” certifications by completing every training course offered From January 2011 to October 2011 (10 months) Director, Product Management @ Harte-Hanks Data Services provides all direct mail processing to the Harte-Hanks organization. Offerings include data quality improvement, list brokerage, data enhancement and appending, and DMA suppression • Achieved 11% revenue growth for product in first full year • Determined product strategy for data quality product line delivering 30% of unit’s annual revenue • Developed “Data Quality Scorecard” analysis tool to provide clients insight into data quality results • Won 15 new clients in Q3-Q4 2008 directly attributable to Data Quality Scorecard presentation of benefits • Launched new product to help clients comply with new USPS rules on address updating • Created an entire suite of marketing collateral for data quality product line, including website and SEO content, product brochures, client-ready presentations, white papers, user guides and service guides • Wrote requirements documents for functional improvements to online data quality product • Chaired cross-functional teams to gain buy-in for each stage of functional improvements • Investigated new data sources to improve product From July 2007 to March 2009 (1 year 9 months) Senior Product Manager/Segmentation @ A division of Nielsen, the world’s largest marketing information company, Claritas remains the industry standard for syndicated consumer segmentation systems with its flagship product, PRIZM. Segmentation affords companies a clear picture of whom their best customers are, what interests them, where they live and how to best reach them. • Determined product strategy for segmentation product line delivering more than 50% of annual revenue • Lead complete rebuilds of three segmentation systems • Converted paper marketing collateral to online website “MyBestSegments.com” • Chaired three cross-functional task forces of more than 15 people each to gain buy-in for each stage of rebuilds • Created rebuilt products’ public launch materials and communications strategies • Created an entire suite of marketing collateral for data quality product line, including website and SEO content, product brochures, client-ready presentations, white papers, user guides and service guides From August 2000 to June 2007 (6 years 11 months) Product Manager/Financial Databases @ • Determined product strategy for nine financial data products • Directed conversion to and marketing of new data source for data products • Restructured workflow for database product update and fulfillment • Coordinated cross-functional teams for database product updates From March 2000 to August 2000 (6 months) Product Manager/Direct Marketing Services @ • Achieved $3.723 million in FY99 revenue versus budget of $1.774 million • Conceived business process for list sales and data enhancement sales • Established “best practices” module for field use with clients • Created an entire suite of marketing collateral for new business process • Integrated all aspects of project orders • Trained over 100 staff members in new direct marketing business opportunities • Consulted to field sales reps and clients From February 1999 to February 2000 (1 year 1 month) Regional Marketing Research Analyst @ ADVO (now Valassis) distributes the most recognized "shared mail" advertising program in the country. Anchored by the “Missing Child Card,” advertising options in the ADVO package can be as broad as entire markets or as targeted as specific carrier routes within a ZIP code using demographic and psychographic metrics. • Provided marketing research to 100 sales reps in a five-state region • Developed custom direct marketing programs for clients based on demographic/psychographic analysis • Consulted with sales reps and clients • Analyzed over 200 client customer and sales databases • Trained 100 sales reps in new targeting capabilities • Considered “go-to” person for propriety targeting software help From 1996 to 1999 (3 years) Research Assistant @ The Kenan-Flagler Business School at the University of North Carolina-Chapel Hill, consistently ranked among the top 20 business schools, focuses on applied research and hosts a group of research centers dedicated to helping business and government tackle problems with impact on society. • Developed research agenda focused on marketing's strategic role in customer satisfaction with services • Trained in quantitative methods including multivariate statistics, experimental design and causal analysis • Taught two semesters of junior-level marketing principles From 1992 to 1995 (3 years)

MBA, Marketing @ University of Maryland - Robert H. Smith School of BusinessBachelor, Economics & Journalism @ University of Maryland College ParkMarketing PhD (All But Dissertation completed) @ University of North Carolina at Chapel Hill - Kenan-Flagler Business School Sandra Hamorsky is skilled in: Segmentation, Customer Acquisition, Database Marketing, Product Marketing, Customer Retention, Customer Cross Sell, Lead Generation, Analytics, Cross Selling, Marketing Automation, Multi-channel Marketing, Go-to-market Strategy, Direct Marketing, Market Research, Integrated Marketing