A senior marketing professional with proven results in developing and executing strategic marketing programs that generate leads, drive revenue, strengthen customer loyalty, and increase awareness of services/products/brand within target audiences and industries. Effective in vendor management, building relations, and working with all internal cross-functional teams, executive management, customers, and partners. Strengths in project and budget management. Specialties: * Project Management * Marketing Communications (Internal and External) * Branding Development * SEO/SEM (PPC) Marketing * Website Development * Direct Marketing (Online and Print) * Event Planning and Implementation * Collateral and Sales Tool Development * Lead Generation and Customer Campaigns and Communications * Customer Case Study and Testimonial Development * Vendor and Agency Management

Senior Marketing Communications Manager @ From June 2014 to Present (1 year 7 months) Marketing Communications Manager @ From June 2013 to June 2014 (1 year 1 month) Principal Marketing Communications Specialist @ From May 2009 to May 2013 (4 years 1 month) Greater Boston AreaIntegrated Marketing Communication Consultant @ An experienced, creative, and self-motivated marketing professional with 15+ years of progressive marketing driving high-impact integrated marketing programs. Qualifications include: • Development and management of marketing strategy for small organizations to kick-off or reinvigorate their marketing programs, inclusive of advertising, direct mail, website design, e-marketing, lead generation, public relations, collateral development, corporate brand identity, and market research. From June 2008 to December 2010 (2 years 7 months) Senior Marketing Manager @ Create and manage strategic and integrated marketing campaign, lead generation programs and public relations for PROXY Networks, Inc., a leading software developer of remote support software. Manage and executing Website development and maintenance, SEO and SEM campaigns, analytics and metrics. Drive the strategic direction of collateral development, branding, and client communication, as well as online marketing opportunities to support the company lead demand. From July 2008 to January 2009 (7 months) Director of Marketing @ Online Marketing - Created, managed and executed integrated marketing programs, Website development and maintenance, SEO and SEM campaigns, analytics and metrics. Drove online campaigns; created microsites and landing pages, eNewsletters, and email campaigns to create lead demand. Managed website content. Collateral Development/Direct Marketing - Developed product specific brochures, datasheets, decals, posters, product implementation guides, trade show promotional materials, client communication pieces and third party administrator sell sheets. Branding - Served as main marketing contact with corporate headquarters in Paris, France to ensure branding campaigns and standards across all product lines. Public Relations - Directed the public relations program on product announcements, press releases, and legislation updates. Created new story angles, case study development, speaking opportunities, trade show collateral, client surveys and article development. From November 2006 to June 2008 (1 year 8 months) Director of Marketing @ From April 2004 to September 2006 (2 years 6 months) Marketing Manager @ From May 1999 to January 2004 (4 years 9 months) Marketing Manager @ From 1998 to 1999 (1 year) Program Manager @ From 1997 to 1998 (1 year) Marketing Communications Specialist @ From June 1995 to May 1997 (2 years)

Semester Abroad Program, Italian Studies @ Scuola Lorenzo di Medici From 1995 to 1995 BA, English @ Massachusetts College of Liberal Arts From 1991 to 1995 High School @ Needham High School From 1988 to 1991 Sandra Florindi is skilled in: Website Development, Project Management, Marketing Communications, Lead Generation, Email Marketing, Marketing Strategy, Direct Marketing, Integrated Marketing, Salesforce.com, B2B Marketing, B2B, Trade Shows, Online Advertising, Product Marketing, Marketing