Highly qualified IT professional with 10+ years of successful leadership experience managing the online consumer experience in B2B and B2C industries. Expert in full-cycle project planning and implementation. Outstanding problem-solving, analytical, and decision-making skills with proven ability to conceptualize solutions to challenging situations and implement practical, cost-effective plans. Motivated self-starter with a meticulous eye for detail and superb work ethic.
Specialties:
+ Project Management
+ Custom Integrations
+ JIRA/Confluence Administration
+ Ecommerce Consulting
+ Web Marketing Strategy
+ Email Marketing
+ Search Engine Optimization (SEO)
+ Search Engine Marketing (SEM)
+ Site Architecture
+ Web Design
+ Graphic Design
+ International Business Development
+ IT (Hardware/Software, troubleshooting, network)
Senior Implementation Lead @ From April 2015 to Present (9 months) Greater New York City AreaJIRA & Confluence SME/Administrator @ Responsible for all related administrative tasks, including designing, implementing, and maintaining global, cross-departmental project development workflows and knowledge management strategies. Work alongside members (administrators/users) of our Global Operations Systems Engineering (Systems, Database, Network, QA), Client Development, and Client Solutions teams to ensure a seamless and efficient continuation of development projects throughout Professional Services groups.
• Customize and continually streamline workflows, screens, custom fields and conditions in order to effectively align with current (and evolving) SDLC processes, while meeting long-term senior leadership goals
• Create customized dashboards and issue filters for user groups across departments to optimally manage client development projects and facilitate managerial reporting
• Triage internal issues and collaborate with engineers for resolution with minimal impact
• Transitioned users from existing project management tools to JIRA & Confluence, along with conducting user training within U.S. and International groups
• Create permission schemes and conditions, so that certain projects and transitions are only accessible by specific groups
• Create and maintain internal JIRA knowledgebase, along with step by step guides and technical documentation From October 2013 to Present (2 years 3 months) Implementation Lead @ Provide support to both internal and external clients, with database, platform expertise, and custom client technical solutions for the world’s top brands, including Adidas, American Express, LinkedIn, Electronic Arts, Hulu, Neiman Marcus & Yahoo!
PERSONAL PORTFOLIO (incl brands)
Limited Brands (Victoria's Secret, Bath & Body Works, etc.), Redbox, Michael Kors, Ann Taylor, Hilton, JCPenney, USAA, Theory, dELiA*s, Rite Aid, RadioShack, Burlington Coat Factory, Alloy, Vera Bradley, & more.
• Actively manage and support client integration and custom data projects (email, social, mobile and display marketing) including: Project planning, requirements gathering, generating functional & technical documentation, issue tracking and resolution, leading quality assurance efforts, lifecycle testing, coordination and planning project roll-out, formalizing project closure, and analyzing results.
• Define new technology programs, document the business need for projects, prepare projects for evaluation in the project prioritization process, and comprehensive [end-to-end] project management
• Develop collaborative relationships with business departments and client/vendor teams and serve as the first point of contact for assigned projects
• Coordinate scoping calls with client and technology teams, provide weekly status updates to stakeholders, and manage/control change requests. Knowing when escalation and corrective action is necessary to ensure successful results
• Support Client Services content production, including email coding, web form development, segmentation writing, testing, and reporting/analytics, data exchanges, and automation of email campaigns
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Experian Marketing Services is a global provider of integrated consumer insight, targeting and cross-channel marketing. We help organizations from around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers, by coordinating seamless interactions across all marketing channels. From June 2013 to April 2015 (1 year 11 months) Greater New York City AreaeCommerce Manager @ Oversee the planning, testing, development, and execution of a fully functioning, interactive, B2B/B2C-driven ecommerce site. Instrumental in establishing the internal business and resource infrastructure to support development, implementation, and continued operations. Monitor the daily activities of our ecommerce strategy with a focus on product development, deploying and improving site features and functionality, site content, and all necessary skills required in the day-to-day operations of a major online retailer.
ECOMMERCE
• Produced a coherent strategy including ongoing site optimization strategies & improvements, methods to increase conversions & AOV, defining product, competitor research, and coordinating sales/marketing efforts
• Developed and managed SEO, paid search, social media marketing, site benchmarking, and reputation management
• Broad-based knowledge of web analytics: Google Analytics, AWStats, Webalizer
• Analyzed site user flows, KPI’s, and general usability to test and improve site sales performance
• Functional knowledge and extensive hands-on experience working with open-source and SaaS Content Management Systems (CMS)
• Email marketing campaigns: conceptualization, design, strategy, copy, and implementation
BUSINESS DEVELOPMENT
• Acted as an internal consultant within technology and business groups by evaluating current processes and recommending new technology, software, and e-commerce solutions (leveraging MIS background). Worked directly with senior executives and considered a high-level expert
• Established and managed 20+ online virtual assistants (VA’s), both U.S. based & off-shore to work on web development/programming, graphic design, data entry, data scraping, and misc tasks
• Established international sales online division (via online efforts) and worked directly with clients in: Dubai, Saudi Arabia ($500K-single client), Japan, Italy, United Kingdom, Germany, France, Australia, Pakistan, Puerto Rico, & Canada From January 2007 to December 2012 (6 years) IT Manager @ Plan, organize, control, and evaluate the operations of information systems and electronic data processing (EDP). Advise on ways to improve processes using technology. Manage and provide hardware and software maintenance, training and consultation, and recommendations about future planning and development of resources. Provided these services in an effective and efficient manner to ensure maximum access to and implementation of technology services and resources.
• Develop and implement policies and procedures for electronic data processing and computer systems operations and development
• Meet with managers to discuss system requirements, specifications, costs and timelines
• Hire and manage systems personnel and contractors to design, develop, implement, operate and administer computer and telecommunications software, networks and information systems
• Control the computer systems budgets and expenditures
Integrate and maintain multiple systems, such as ERP system, VoIP phone systems, fax servers, hosted email, and other technology/infrastructure including, but not limited to: servers, networks, workstations, printers, Cisco IP Phones, off-Site Hosting, server & workstation software, security & policies, troubleshooting & repair. From July 2006 to January 2007 (7 months) Rep II - Technical Support @ Troubleshoot Level 2 Technical Support calls from Optimum Online and Optimum Voice customers who were using the supported software/hardware. Work performed in a call center environment with heavy call volume. Level II Reps were expected to provide the highest quality (frequently monitored) customer service within strict time constraints, and repair a multitude of issues by guiding and educating customers through established troubleshooting procedures.
Minimum requirements included complex knowledge of DOS, Win 95, 98, NT, 2000, XP, Mac/OSX, Internet communications, TCP/IP networking protocols, and E-mail protocols (i.e., POP, SMTP, IMAP). Also required to have outstanding MS Office skills and demonstrated expertise in one or more of the following specialties: Network (RF troubleshooting, E-Mail, DHCP server, routers), Systems Hardware, Software, New Operating Systems or New Technology, MCSE, MCP, A+ and other certifications. From November 2005 to July 2006 (9 months)
Business Administration, B.S., Management of Information Systems @ New York Institute of Technology-Old Westbury From 2002 to 2006 Aviation Administration @ Farmingdale State University of New York From 2002 to 2002 Bachelor of Fine Arts, B.F.A., Graphic Design @ New York Institute of Technology-Old Westbury From 2001 to 2002 Samee Rafiuddin is skilled in: Project Management, Atlassian JIRA, Confluence, Email Marketing, SEO, Google Analytics, E-commerce Consulting, Web Design, Website Development, Graphic Design, Photoshop, Social Media Marketing, Strategy, WordPress, Mobile Devices