Senior Digital Marketing Manager at Social Method
Washington, District Of Columbia
Stern Social Media LLC
Founder and owner
Washington, District Of Columbia
Barefoot Media, LLC
Social Media Marketing Internship
April 2012 to May 2012
Hartford, Connecticut Area
Social Method
Senior Digital Marketing Manager
Washington D.C. Metro Area
BRINK
Senior Strategist
January 2018 to October 2019
Washington D.C. Metro Area
HZDG
Senior Content Strategist
September 2016 to July 2017
Washington D.C. Metro Area
Kel & Partners
Social Media Account Coordinator
June 2013 to April 2014
21 Drydock Avenue 6th Floor Boston, MA 02210
Messina Hof Winery and Resort
Director of VIP/ Key Accounts Manager
October 2012 to June 2013
Bryan/College Station, Texas Area
University of Hartford
Communication (Public Relations and Advertising) Student
August 2008 to May 2012
Hartford, Connecticut Area
Belle Terrace at Avon Old Farms
Social Media Marketing Internship
January 2012 to April 2012
Avon, Connecticut
Event Management LLC
Social Media and Event Planning Internship
September 2011 to December 2011
West Hartford, CT
KINGSPØKE
Social Media Director
March 2016 to September 2016
Portland, maine
The VIA Agency
Social Media Strategist
June 2014 to April 2016
Portland, Maine
What company does Samantha Stern work for?
Samantha Stern works for Stern Social Media LLC
What is Samantha Stern's role at Stern Social Media LLC?
Samantha Stern is Founder and owner
What industry does Samantha Stern work in?
Samantha Stern works in the Marketing and Advertising industry.
📖 Summary
Founder and owner @ Stern Social Media LLC CLIENTS: Brooke There, Startup Maine, The Emporiyum, Vineland, Maine Spirits, TEDxDirigo Washington, District Of ColumbiaSocial Media Marketing Internship @ Barefoot Media, LLC Assisted with social media events such as live tweeting from multiple accounts to draw followers, retweets and enage networking within audiences. Attended events with Barefoot Media and live tweeted from Connecticut Breast Health Initiative @CTBHI and Hartford Public Library's @HPLCT accounts. From April 2012 to May 2012 (2 months) Hartford, Connecticut AreaSenior Digital Marketing Manager @ Social Method Washington D.C. Metro AreaSenior Strategist @ BRINK CLIENTS: Uber, Discovery Education, Vantage West Credit Union, Alabama Air National Guard, Alec Ross Maryland Gubernatorial Campaign, The Creative Coalition-Built digital, media, content and brand strategies that drive business goals-Oversaw a team of project managers, copywriters and creatives on all digital ad efforts -Crafted audience segments based on workshops, brand and field research -Independently lead ROI focused analytics, daily optimizations and regular metric reporting-Developed social media and digital reporting and branding templates from scratch for internal and external use-Managed, planned and executed media buys and digital advertising partnerships -Regularly executed both native and third party ads-Leveraged analytic platforms to methodically deliver ads to audience segments-Managed paid search and social ad campaigns from concepting to launching, reporting and optimizing-Expertly planned new and innovative ways to leverage social platforms to surpass mission and business goals From January 2018 to October 2019 (1 year 10 months) Washington D.C. Metro AreaSenior Content Strategist @ HZDG As a Content Strategist at HZDG I managed social media content development, performance reporting, social strategy and execution, annual and project based scope development and influencer programs for Curio Collection by Hilton, Double Tree by Hilton and Hilton Hotels and Resorts.My capabilities include social media strategy development, art direction, copy writing, voice and tone guidelines, rapid-response best practice guidelines, influencer strategy development, reporting and media buying and planning. From September 2016 to July 2017 (11 months) Washington D.C. Metro AreaSocial Media Account Coordinator @ Kel & Partners CLIENTS: TrueCar.com, Unreal Candy, ZapposAs a Social Media Account Coordinator I helped to drive social awareness for a variety of clients. In this position, I was responsible for curating content and engagement monitoring on all social channels, in addition to competitive analysis and strategic planning. I carried out and elevated client strategies across their social channels (Facebook, Twitter, Pinterest, Instagram, LinkedIn,YouTube, Google + and more.) I engaged and responded to customer/fan concerns and questions. Per our clients need’s, I crafted analytic reports showcasing engagement, growth, impressions, etc. From June 2013 to April 2014 (11 months) 21 Drydock Avenue 6th Floor Boston, MA 02210Director of VIP/ Key Accounts Manager @ Messina Hof Winery and Resort -Hired in the Retail Center in October 2012, promoted to Director of VIP Programming in November 2012 -Primary contact for all VIP members-Grew the program from 500 members in November to over 1,00 members in March-Personally customized each member’s individual itinerary for their estate visit-Strategized promotional campaigns to gain new members-Manage social media accounts for Messina Hof VIP Club including Facebook, Twitter, Instagram and Pinterest.-Coordinated specialty VIP events and dinners such as member receptions and seasonal holiday soirées -Regularly wrote Press Releases for these events and sent to various media outlets From October 2012 to June 2013 (9 months) Bryan/College Station, Texas AreaCommunication (Public Relations and Advertising) Student @ University of Hartford Public Relations and Advertising emphasis From August 2008 to May 2012 (3 years 10 months) Hartford, Connecticut AreaSocial Media Marketing Internship @ Belle Terrace at Avon Old Farms Created and managed Twitter, Facebook, FourSquare, and Pintrest accounts under Belle Terrace's name. Related responsibilities included providing a constant stream of not only relevant, but updated content over all social media platforms. This as well as assisting with on and offsite events and planning the details of these events were duties while interning with Belle Terrace. Minor roles included office duties such as answering phones and email and assisting in the scheduling of weddings, Bar/Bat Mitzvahs, and corporate events. From January 2012 to April 2012 (4 months) Avon, ConnecticutSocial Media and Event Planning Internship @ Event Management LLC As Social Media Manager, responsibilities included content creation and management of all Facebook and Twitter content promoting the trade show. Duties also included providing appropriate content for The Small Business Insider Blog and assisting in producing the 6th Annual XPO for Small Business at the Jacob K. Javits Convention Center in NYC. Primary contact for the many inquiries from the 300 exhibitors and 1,500 attendees. Invited to attend and assist on site at the NY 6th Annual XPO for Small Business trade show on November 16th, 2011 and asked to return as an intern for their annual spring event. From September 2011 to December 2011 (4 months) West Hartford, CTSocial Media Director @ KINGSPØKE CLIENTS: Cole Haan, Sperry Topsider, Xpress Global Systems, Freewaters FootwearKINGSPØKE is a purpose-built team of creatives, artists, strategists and influencers passionate about building, evolving and amplifying culture-conscience brands. Through bold design, artful content and immersive team and audience experiences, KINGSPOKE disrupts the status quo.As KINGSPØKE'S Social Media Director I managed all things social, from initial strategy development to campaign execution and concept ideation. I led a team of creatives in providing direction for asset creation and copy pieces. In addition to working closely with creative, I also built influencer partnership programs, managed the relationship and strategized media plans. I owned the process from start to finish and I touched each step to ensure best practices are constantly upheld. From March 2016 to September 2016 (7 months) Portland, maineSocial Media Strategist @ The VIA Agency CLIENTS: Perdue Chicken, Proximo Brands (1800 Tequila and Three Olives Vodka) Marriott Autograph Collection, Shark/Ninja Brands, Welch’s Grape Juice.Implementing strategic social media initiatives for national and regional brands, rapid-response best practice guidelines, special focus and interest in CPG, tech, and influencer-based initiatives. • Use a variety of vendors and tools to measure data and read analytics for ultimate optimization.• Ensures that VIA, as an agency, is knowledgeable to discuss social media matters and recent updates• Work closely with a creative team and provide social direction to ensure all creative efforts sync with social media best practices. • Moderate community management through seeding, listening, and overall social media account maintenance and management. • Involved in strategy development utilizing experience-planning efforts. Other interests honed at VIA: brand strategy, planning and UX. From June 2014 to April 2016 (1 year 11 months) Portland, Maine
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 1 month(s)
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