Associate Vice President - Vice President @ Rubenstein Public Relations
Professional Development Certificate @
I am an award-winning public relations and marketing executive with expertise in travel and hospitality, consumer packaged goods, and food and beverage. With over 16 years of experience at leading marketing and public relations agencies, my specialization is planning and leading integrated communications programs that include media relations and social media programs. My experience spans advertising, digital
I am an award-winning public relations and marketing executive with expertise in travel and hospitality, consumer packaged goods, and food and beverage. With over 16 years of experience at leading marketing and public relations agencies, my specialization is planning and leading integrated communications programs that include media relations and social media programs. My experience spans advertising, digital marketing, and content marketing as well.
I have worked for several iconic brands throughout my career such as The Ford Motor Company, The Coca-Cola Company and The Hershey Company. I take great pride in my work and have been privileged to receive recognition from my peers by winning prestigious awards such as Public Relations Society of America (PRSA) Silver and Bronze Anvils, PRSA National Chapter Thoth Awards, The Holmes Group Gold Sabre, and the Golden Bell Public Relations Award from the Hospitality, Sales and Marketing International Association.
Specialties: integrated communications, strategic planning, messaging, public relations, media strategy and relations, digital marketing, social media, lifestyle marketing, partnerships, consumer marketing, luxury marketing, branding and corporate communications
Vice President, Group Manager / Travel & Hospitality Industry Leader @ Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Recent honors include PR Week naming the agency Large PR Firm of the Year, as well as Large PR Agency of the Year.
My specialization is leading integrated communications programs that include consumer and corporate news engines, lifestyle/entertainment initiatives and social media programs.I serve as the account lead for The Hershey Company, Dr Pepper Snapple Group, The Hertz Corporation and Johnson Controls. For The Hertz Corporation and The Hershey Company this includes global campaign management as well. From September 2011 to Present (4 years 4 months) Vice President @ I was responsible for the development and management of integrated communications programs for some of the firm's top clientele including The Coca-Cola Company and Ford Motor Company.
Direct Impact is a wholly owned subsidiary of Burson-Marsteller and a member of the WPP family. From January 2011 to September 2011 (9 months) Associate Vice President - Vice President @ Rubenstein is a full-service public relations agency with some of the world’s most recognized brands.
As a Vice President, I developed and executed integrated media relations, online, and crisis communications programs in the United States and in international markets. Day-to-day responsibilities included online communications, media relations, social media marketing, media training, public relations writing, account management, program budgeting and evaluation, and crisis communications.
Clients: PriceGrabber.com, The Agency Group Worldwide, Brown Harris Stevens, National Endowment for Financial Education, Cygalle Healing Spa, The Park Avenue Diet / Dr. Stuart Fischer, Brean Murray, Carret & Co., National Air Cargo, and Don’t Buy The Bull. From June 2008 to January 2011 (2 years 8 months) Account Supervisor @ Hunter Public Relations is an award-winning, consumer products public relations agency.
As an Account Supervisor my responsibilities included account management, media relations, public relations writing, budgeting, planning, and event management for various 3M-consumer products including 3M Privacy Filters, Scotch Stationery Products, Prestige Series Products, and Vikuiti technology. From June 2007 to June 2008 (1 year 1 month) Greater New York City AreaMarketing and PR Consultant @ Marketing and PR consultant with clientele ranging from online galleries to major consumer brands.
As a marketing and public relations consultant I had the opportunity to work with my clients on integrated communications programs. My key responsibilities were online communications, email marketing, website development, media relations, branding, public relations writing, event management, and overseeing the creation of messaging and marketing materials. Clientele included the Raandesk Gallery of Art, International Center for Corporate Responsibility, New York City Social Sports Club, and Edie Brown & Associates. Collaborated with Edie Brown & Associates to launch highly successful media relations campaigns for Dunkin Donuts and Feld Entertainment (Disney on Ice, Ringling Bros. Barnum & Bailey) and the Federal Hill Historic Association. From 2004 to 2007 (3 years) Marketing Coordinator - Account Executive @ Full-service marketing and communications firm focused on the travel and tourism industry.
My primary responsibilities were media relations, public relations writing, event planning, managing the creation of branding and publicity materials, and coordinating radio and TV promotional campaigns. Clients included the InterContinental Hotels and Resorts, Reginald F. Lewis Maryland Museum of African American History and Culture, Spirit of Ford Museum, Baltimore Area Convention and Visitor’s Association, Preakness Celebration, and the Baltimore Zoo. From 1999 to 2004 (5 years)
Bachelor of Business Administration (B.B.A.) @ Baruch College, City University of New York (CUNY) / Zicklin School of BusinessProfessional Development Certificate @ Goucher College Samantha Stark is skilled in: Media Relations, Public Relations, Integrated Marketing, Social Media Marketing, Crisis Communications, Publicity, Social Media, Advertising, Marketing, Strategic Communications, Event Management, New Media, Corporate Communications, Event Planning, Internal Communications
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