Digital Marketing Specialist @ From May 2015 to Present (8 months) Interactive Communications Supervisor- Digital Marketing Lead @ - Lead strategy, implementation, optimization, and post-campaign analysis for digital marketing campaigns across display, mobile, online video, and social media
- Research and pursue innovative technologies to maximize brand efficiencies and consumer acquisition
- Liaise daily with partner agencies and vendors to ensure seamless campaign implementation and strong performance From December 2013 to April 2015 (1 year 5 months) Interactive Marketing Strategist @ Brands: Pfizer Consumer Healthcare: Advil, Advil PM, Children's Advil, ThermaCare, Robitussin, ChapStick
- Developed, executed, and managed comprehensive $1-5 million media campaigns across digital platforms (display, online video, social, mobile, etc.) in order to drive sales lift and purchase intent. From June 2012 to December 2013 (1 year 7 months) Greater New York City AreaAsst. Digital Marketing Strategist @ Brands: Expedia, Hotels.com
- Analyzed and implemented direct response and branding media campaigns across display, online-video, and mobile vehicles
- Led weekly reporting calls with clients; reviewed campaign performance and recommended new strategies From July 2011 to May 2012 (11 months) Greater New York City AreaAsst. Marketing Strategist @ Brands: Advil Cold & Sinus, Advil Congestion Relief, Robitussin, Caltrate, Alavert, and Prep H
- Assisted in media plan development across TV and Print
- Constructed PowerPoint presentations using quantitative data to report competitive trends, cost efficiencies, media usage and new market opportunities From May 2010 to June 2011 (1 year 2 months) Assistant, Placement Services Department @ Assisted in the placement process for international Fulbright Scholars into American Institutions. From December 2009 to March 2010 (4 months) Corporate Strategies and Member Services Internship Program @ Researched and analyzed member and prospect company operations in order to enhance engagement and activism in fighting against HIV, AIDS, Tuberculosis and Malaria.
Assisted in projects on membership activity in order to facilitate recruitment strategy and business development. From August 2009 to December 2009 (5 months)
BA, International and Global Studies, Business @ Brandeis University From 2006 to 2009 Samantha Druss is skilled in: Strategy, Digital Marketing, Digital Media, DoubleClick, Social Media Strategist, Interactive Media Planning, comScore, Business Development, Mobile Devices, Marketing, Interactive Marketing, Display Advertising, Digital Strategy, SEM