User Acquisition Marketing Manager @ -Globally launched Empires and Allies in over 20 different countries using 30+ UA partners. Quarterly budgets of $10+ Million -Used multiple UA methodologies to meet and exceed internal KPIs: Social media marketing, channel marketing, rank pushes, direct deals, etc. -Rank pushed E&A in the Japan market and maintained top 20 free ranking for over 2 weeks. Campaign was highly profitable in a key mobile gaming market -Met with the Finance team regularly to review our spend and show that spend was both profitable and efficiently being spent. Finance team often increased budget due to E&A performance -Crafted presentations for management on the status of our UA efforts and presented them to the leadership team From March 2015 to October 2015 (8 months) San Francisco Bay AreaSenior Marketing Manager, User Acquisition @ • Established the user acquisition program for the US branch of Netmarble. Launched 6 titles • Owned user acquisition efforts of North America, South America, and Europe. Mentored marketing teams in the Thailand,Singapore and Japan offices. • Set policy and process for soft launch campaigns, global launch campaigns and creative testing with end-goal of ensuring global launches of games had the best chance of success • Worked on multiple IP related games: Marvel, MLB, Disney. Worked within the IP guidelines to streamline approval process while creating impactful campaigns • Launched Facebook campaigns using both interest targeting and custom audiences. Optimized campaigns to ensure low CPI costs while maintaining reach • Managed outsourced user acquisition efforts to suppliment our in-house efforts • Negotiated and on-boarded an attribution tracking partner, costs tracking solution and a Facebook PMD • Created and presented marketing plan proposals for IP negotiations and contracting From September 2014 to March 2015 (7 months) San Francisco Bay AreaUser Acquisition Marketing @ • Oversaw multiple millions in monthly advertising budget across multiple mobile titles • Worked with 20+ partners to ensure quality traffic globally • Optimized campaigns to ensure high yields across the portfolio with goal of earning back spend in 30 days or less. • Worked with Revenue team to line up large acquisition drives with in-game events and promotions to maximize the payer conversion of the incoming traffic • Created training program for the team and on-boarded new hires, domestically and internationally From January 2014 to September 2014 (9 months) Global Product Lead, Revenue @ • Created the global monetization strategies for Dragons of Atlantis(web), Arcane Empires (mobile), and Heroes of Camelot (mobile) • Forecasted monthly revenue for each game and created roadmap of events and promotions toward reaching revenue goal. • Spec’d out game features with emphasis on monetizing core content loops and retaining players. Reviewed specs from game designers to ensure the feature had maximum monetization potential • Designed LiveOps admin tool improvements to improve team efficiency and to automate in-game events and promotions • Performed analysis of various game metrics to gauge game health and determine impact of LiveOps events on the in-game economy. Goal was to raise daily revenue without doing permanent damage to the game • Launched Heroes of Camelot and created a testing framework to create a revenue playbook for the battle card game genre. Playbook is currently being used by multiple teams as Kabam expands its BCG offerings From February 2013 to January 2014 (1 year) San Francisco Bay AreaPlayer Experience Lead @ • Headed the support and revenue teams for two of Kabam's web games: Dragons of Atlantis and The Godfather: Five Families • Planned and oversaw execution of in-game events, sales and promotions, raised daily revenue on average by 200% above baseline via events and promotions • Monitored agent performance, set metrics goals on a weekly basis and mentored agents to ensure those goals were achieved • Worked with the game team to create product monetization focused game features and to improve internal tools with emphasis on automating in-game events and promotions • Worked closely with the Production, Engineering and Quality Assurance leads to ensure that high profile bugs were logged and addressed From October 2010 to February 2013 (2 years 5 months) Online Operations Associate for YouTube Partner Program @ • Played leadership role in launching new video partnership program with focus on quick monetization of videos showing signs of going viral. Played large role, in conjunction with Partner Program, to YouTube becoming profitable. Both partner programs accounted for ~35% of YouTube revenue at time of my departure • Closely collaborated with product management and engineering teams to implement new features, fix bugs, streamline processes, and expand into new language markets • Spearheaded partner acquisition through application review and by proactively approaching promising leads • Trained new employees on tools, processes and policies and served as mentor subsequently. Oversaw the daily tasks of 10 contractors From April 2009 to April 2010 (1 year 1 month) Account Manager / Graphic Designer @ Customer Service Account Manager/Graphic Designer for CPA-focused integrated web services - Guided customers through the design process, from concept creation to their website going live - Worked closely with the tech department to co-ordinate internal and external expectations - Collaborated with other graphics designers and the tech department to complete client websites - Used in-house software to track jobs and ensure deadlines were being met. Followed up on lagging jobs and kept open lines of communication with clients to provide the best user experience possible - Created the graphical elements of websites using Adobe Photoshop and Illustrator. Assisted in the creation of promotional goods for the company using Adobe Illustrator, Photoshop and InDesign From July 2008 to January 2009 (7 months) Customer Support Representative @ Customer Support Representative (CSR) for online game community - Provided technical and billing support and responded to players inquiries through various online communication channels (chat room, in-game messaging, VOIP) - Enforced the Terms of Service and took disciplinary action on users who violated them - Liaison between the game developers and the client-base. Collected data/bug reports from the clients and orchestrated the developer’s announcements of short-term game development. - Helped organize and present in-game events with other members of the support staff From February 2006 to February 2007 (1 year 1 month)

Bachelor of Science (B.S.), Graphic Communications with emphasis on Business Management @ California Polytechnic State University-San Luis Obispo From 2004 to 2008 Bachelor of Arts (B.A.), History @ California Polytechnic State University-San Luis Obispo From 2004 to 2008 Sam McLellan is skilled in: Social Games, Video Games, Monetization, User Experience, Marketing, Marketing Strategy, Product Management, Online Advertising, Mobile Advertising, Social Networking, Management, Creative Optimization, Performance Based Marketing, Online Marketing, Online Gaming