Saeju’s entrepreneurial journey started at age 19 when he established BuyHard Productions. First on the scene in 2001, BuyHard dominated the marketplace and quickly grew to include music and concert production, which introduced BuyHard to global markets. With the rising success of his first business, Saeju decided to drop out of the electrical engineering program at HongIk
Saeju’s entrepreneurial journey started at age 19 when he established BuyHard Productions. First on the scene in 2001, BuyHard dominated the marketplace and quickly grew to include music and concert production, which introduced BuyHard to global markets. With the rising success of his first business, Saeju decided to drop out of the electrical engineering program at HongIk University to devote every waking hour to BuyHard.
At the age of 22, Saeju joined the South Korean military to serve his country. During his three years of service, Saeju worked as an IT specialist for the South Korean defense. Once he completed his service, Saeju decided to seek his fortunes in New York City. Within months he built a team from the ground up for the Asian tour of the Broadway musical “Bye Bye Birdie.”
Despite Saeju’s success in all things music, he found himself drawn to his family’s business -- health and wellness. As the son of a physician who founded of South Korea’s largest private hospital (Chonnam Hospital) where Saeju still acts as a board member, Saeju had an intense desire to help people. So, in 2008, together with his close friend Artem Petakov, Saeju founded a wellness and technology company called Worksmart Labs, now known as Noom.
"Noom Weight Loss Coach" has been the United States’ top grossing health & fitness app on Google Play since November, 2012.
In 2013, Saeju expanded Noom’s dominance into South Korea, Japan, Germany and the UK. During this expansion, Noom was awarded a prestigious grant from the U.S. government's National Institutes of Health (NIH). This grant was soon followed by a Life Insurance Fund (LIF) grant from the City of Seoul. Through Noom’s global press coverage, Saeju has appeared in over 300 media outlets including The New York Times, The Wall Street Journal, Forbes, TechCrunch, Nikkei, Chosun and KBS. In 2014 Saeju was asked to join South Korea’s Ministry of Science and Technology, where he sits on the steering committee.
CEO, Co-Founder @ Noom Inc. (formerly WorkSmart Labs) is a New York City-based startup. Our mission is to use technology to make wellness a popular, enjoyable, and seamless part of life. From September 2006 to Present (9 years 4 months) Steering Committee Member @ From November 2013 to December 2014 (1 year 2 months) Executive Producer @ Executive producer of Broadway musical show "Bye Bye Birdie" for the Asia tour From October 2005 to July 2006 (10 months) Networking administrator @ Alternative military duty on Korea defense IT company From March 2001 to January 2005 (3 years 11 months) Suwon, Gyeonggi-do, KoreaCEO, Founder @ Business development, concert productions, media business development, music productions From April 1999 to March 2001 (2 years) Gwanak-gu, Seoul, Korea
Bachelor of Engineering (B.Eng.), Electrical and Electronics Engineering @ 홍익대학교 / Hongik University From 1999 to 2003 Saeju Jeong is skilled in: Start-ups, Entrepreneurship, Entrepreneur, Business Development, Product Management, Product Development, Business Strategy, New Business Development, Strategic Planning, Mobile Devices, Mobile Applications, E-commerce, Strategic Partnerships, iOS development, SEO
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