Global Marketing Manager, Maersk Line
Copenhagen Area, Capital Region, Denmark
Maersk Line
Global Marketing Manager
May 2015 to Present
Copenhagen Area, Capital Region, Denmark
Fiilia ApS
Founder & CEO
December 2012 to April 2015
Copenhagen Area, Denmark
PANDORA A/S
Vice President Marketing, New Markets
January 2009 to December 2012
Glostrup, Denmark
Hempel A/S
International Marketing Manager
2003 to 2009
Copenhagen Area, Denmark
NNE (part of Novo Nordisk)
Int. Marketing Project Manager
1999 to 2003
Copenhagen Area, Denmark
Resided in Singapore
Expat
1997 to 1999
Singapore
Attracting new international customers - mainly via digital campaigning in e.g UK and U.A.E. Full deployment of digital marketing tools incl search spend, PPC/PLA/SEO, remarketing/display, PR, Linkedin, YouTube etc. Manage local implementation, Customer ambassador for the Essential Services customers, creating guidelines, etc. Attracting new international customers - mainly via digital campaigning in e.g UK and U.A.E. Full deployment of digital marketing tools incl search spend, PPC/PLA/SEO, remarketing/display, PR, Linkedin, YouTube etc. Manage local implementation, Customer ambassador for the Essential Services customers, creating guidelines, etc.
What company does Sabine Sørensen work for?
Sabine Sørensen works for Maersk Line
What is Sabine Sørensen's role at Maersk Line?
Sabine Sørensen is Global Marketing Manager
What industry does Sabine Sørensen work in?
Sabine Sørensen works in the Consumer Goods industry.
Who are Sabine Sørensen's colleagues?
Sabine Sørensen's colleagues are Nele Kuypers, Luciana Bertoya, Mark Günter, Lambratu Benka-Coker, Giorgio Mainardi, Natasha Dirks, Lynne Narasoo, Thashalan Raveendran, Leona Suijkerbuijk, and Jessie Mei Wan Tan
📖 Summary
SUMMARY • +15 years with international marketing management • Specialized in shaping early commercial/marketing strategies (existing or green field) • +10 years with Retail marketing activation • Implementation of global sales/marketing projects (France, Türkey, Hong Kong, Singapore etc.) • 10 years with digital marketing (SEO/PPC/CPC/CTR/eCom/CMS) MARKETING/SALES COMPETENCIES • Pipeline management in collaboration with Sales • Planning, managing and executing multichannel marketing campaigns in various industries (medico, chemical, jewellery, food, engineering, construction etc.) • Collaboration, relation-building and support of international partners and key accounts (from Hong Kong to Sao Paulo) • Marketing planning cycle at strategic and tactical level (for 10+ markets) • Budgeting and economic follow-up (performance marketing and sales statistics) • Quantitative and Qualitative Research (have run research studies in Europe and Asia ) DIGITAL COMPETENCIES • + 10 years’ experience with digital marketing activities related to driving traffic and create conversion • Webshop development and implementation (Cake PHP, Magento) • all related to SEO/PPC/PLA/CPC/CTR/eCom/CMS PERSONAL COMPETENCIES • Project management on senior and executive level: insight, coordination, progression, budget control, keeping deadlines, ensure alignment between resources, scope and project milestones, finalization, implementation • Entrepreneurial skills: have built up new departments and am specialized in the commercial management when expanding on existing or new markets • Truly internationalGlobal Marketing Manager @ Attracting new international customers - mainly via digital campaigning in e.g UK and U.A.E. Full deployment of digital marketing tools incl search spend, PPC/PLA/SEO, remarketing/display, PR, Linkedin, YouTube etc. Manage local implementation, Customer ambassador for the Essential Services customers, creating guidelines, etc. From May 2015 to Present (6 months) Copenhagen Area, Capital Region, DenmarkFounder & CEO @ Building up of brand, development and design of jewellery, online marketing, online sales of handfinished silver and gold jewellery.. From December 2012 to April 2015 (2 years 5 months) Copenhagen Area, DenmarkVice President Marketing, New Markets @ Management of marketing set-up in new markets. Collaboration and support of international partners and key retailers. Responsible for the brand launch and brand development on emerging markets (Hong Kong, Türkey, ZA, RUS etc.). Delivering above–market growth and optimized profit margins. Market and consumer insight research (Europe, Asia). Development and roll-out of international campaigns ATL, BTL, online, Retail - from briefing of agency, photoshoot, general project management to market roll-out (launch in 10.000 stores worldwide). Full responsibility for the roll out of all retail marketing material for a specific slow moving European market (with +400 retailers). Project management in relation to new and present brand identity for Pandora. Re-activation of bad performing markets. Full development of strategic marketing and communication projects.ID of value chain and creation of value propositions. Agency management. From January 2009 to December 2012 (4 years) Glostrup, DenmarkInternational Marketing Manager @ Planning and implementing international campaigns (paid, owned, earned). Customer relationship management (Retail). Web (content management). CRM campaigns (had a campaign nominated for a Direct Marketing Award). Roll-out of all marketing activities on the European markets. From 2003 to 2009 (6 years) Copenhagen Area, DenmarkInt. Marketing Project Manager @ Corporate branding (development of new CVI). International promotion. Events. Analysis (market, competitors, customer loyalty). Web management. Marketing project management (from brief to implementation). From 1999 to 2003 (4 years) Copenhagen Area, DenmarkExpat @ Studied business and made assignments for local, Asian companies (The Hour Glass, Délifrance). From 1997 to 1999 (2 years) SingaporeCertificate @ IT University Copenhagen From 2008 to 2009 MBA @ University of Leicester From 1997 to 2000 Degree in International Management and Marketing @ Copenhagen Business School From 2002 to 2004 BA @ Aalborg University From 1985 to 1988 Sabine Sørensen is skilled in: Marketing Strategy, Business Intelligence..., Marketing Management, Statistical Data..., Product Marketing, Market Research, Product Management, New Business Development, Online Marketing, Strategy, Brand Development, Market Analysis, Competitive Analysis, B2B, Strategic Planning, Customer Relations, Marketing Communications, Management, Social Media Marketing, Google Analytics, Google Adwords, Google Webmaster Tools, Digital Marketing, Digital Media, Email Marketing, Online Advertising, Marketing Campaign...
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
3 year(s), 1 month(s)
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Sabine Sørensen's Social Media Links
www.fiilia...