Chief Marketing Officer at Etsy
Greater New York City Area
Chief Marketing Officer @ SoulCycle Inc. Building an iconic brand by empowering riders, caring for employees, while growing revenue From 2016 to 2017 (1 year) New York, New YorkSenior Program Manager @ Acxiom Impact (Digital Impact acquired by Acxiom) Responsible for growing revenue by developing (and executing) digital direct response marketing and retention programs for Priceline, Fidelity...
Chief Marketing Officer @ SoulCycle Inc. Building an iconic brand by empowering riders, caring for employees, while growing revenue From 2016 to 2017 (1 year) New York, New YorkSenior Program Manager @ Acxiom Impact (Digital Impact acquired by Acxiom) Responsible for growing revenue by developing (and executing) digital direct response marketing and retention programs for Priceline, Fidelity Investments, SmithBarney, MasterCard, Publisher's Clearing House, SONY and Sharp Electronics From July 1998 to July 2002 (4 years 1 month) San Francisco Bay AreaChief Marketing Officer @ Etsy Global responsibility for the company's digital marketing, advertising, brand, communications, market research and international growth initiatives Brooklyn, New YorkCo-CEO & Chief Marketing Officer @ Pond5 Pond5 is transforming the role of video in the creative process by connecting media buyers to more than 40,000 artists in over 150 countries. The company strives to improve creative production through its innovative artist technology, easy-to-use platform, and ever-growing library of more than 5 million royalty-free video clips, plus millions of photos, music, sound effects, and other leading-edge media. Pond5 is a venture-backed company funded by Accel Partners and Stripes Group with offices located in New York, Dublin, and Prague.Lead the company's global strategy, marketing and sales teams:-Strategy: Strategic Development, Business & Corporate Development, Business Intelligence teams-Marketing: Brand/Creative Development, Growth/Performance, Inbound, and Product Marketing teams-Sales: Sales & Account ManagementNotable: -Spearheaded corporate rebranding and subscription launch in February 2016 to reposition company and accelerate customer acquisition/geographic expansion-Built marketing team from ground up starting with the leadership: Head of Brand, Head of Growth/Performance, Product Marketing, Creative Director-Increased customer acquisition volume by 20 percentage points while simultaneously lowering CAC by 25% per annum-Increase LTV of highest spending customers by 25 percentage points YoY-Hired VP of Global Sales & Account Management while supporting build out of 11 person (high velocity) inside sales and account management team From April 2015 to August 2016 (1 year 5 months) New York, New YorkChief Marketing Officer @ Seamless Seamless is the leading source of local restaurant information and mobile/online ordering. Founded in 1999, Seamless powers a robust e-commerce marketplace connecting over 12,000 restaurants across 12 major US metropolitan areas and London with a vast community of diners via Seamless.com, MenuPages.com (acquired in October 2011), native applications for iPad, iPhone, Android and Blackberry, and "powered by Seamless" restaurant-branded websites. Over 2 million individuals and many of the world’s largest companies have made Seamless their preferred service for local restaurant discovery and mobile/online food ordering by placing more than 50 million food orders across the company’s properties. Seamless was backed by investors Spectrum Equity Investors, Stripes Group, and Warburg Pincus.Notable:-Appointed to Executive team and CMO of Seamless(Web) in June 2010-Spearheaded naming and corporate rebranding to Seamless (from SeamlessWeb) in July 2011 to reposition company and accelerate diner growth/geographic expansion-Acquired MenuPages in October 2011-Assumed Executive responsibility for Operations (Customer/Restaurant Care, etc.) in January 2012-Merged with GrubHub in August 2013 From July 2010 to June 2015 (5 years) New York, New YorkVP, Marketing @ Grubhub GrubHub (GRUB) is one of the nation's largest portfolios of online and mobile takeout food ordering and delivery services. Connecting diners to more than 35,000 restaurants in more than 900 U.S. cities and London, the company's platforms and services strive to make takeout better through innovative restaurant technology, easy-to-use platforms and an improved delivery experience. The GrubHub Inc. portfolio of brands includes GrubHub, Seamless, AllMenus, MenuPages, Restaurants on the Run, DiningIn and Delivered Dish.Notable:-Senior Management Team Member-Responsible for all Marketing functions-My teams spun traffic and customer acquisition, brand, PR, online (social, display, SEM, SEO), offline (TV, outdoor, transit, radio), and mobile advertising, content marketing, business development, database marketing, conversion marketing, media mix modeling, business planning, forecasting and budgeting-Executed Initial Public Offering in April 2014 From July 2010 to June 2015 (5 years) Chicago, IllinoisSenior Director, Marketing @ DIRECTV My teams were responsible for developing and executing DIRECTV’s drive to online/mobile marketing strategy, including e-commerce and interactive customer care strategy. Drove integrated data-driven marketing programs through TV, outdoor, SEM, SEO, display, affiliate, email, mobile and social channels across desktop, tablet and mobile platforms.Notable:-Responsible for driving organic demand and scaling $70MM advertising and marketing budget; met and/or exceeded key performance metrics spanning subscriber acquisition, CAC, churn and ARPU-Programs and media mix included TV, outdoor, digital brand/DR, brand activations/events, social media and customer communications-Launched DIRECTV into social media: facebook.com/directv, @directv, @theDTV, and youtube.com/directv From June 2009 to July 2010 (1 year 2 months) Los Angeles, CaliforniaDirector, Marketing @ American Express My teams were responsible for setting the overall marketing strategy for driving online /mobile e-commerce transactions, including deepening the penetration rate of online travel, membership rewards, online bill payments, account alerts, spend, paperless statements and mobile account management usage. Notable:-Centurion Circle Award Winner, the highest tribute American Express has for its employees (top 1% of employees)-Financial Analyst Community SWAT Team (1 of 3 recruits); responsible for strategic development of American Express' digital business model. Worked directly with c-levels, including CEO of Consumer Card and Country owners-Developed the marketing strategy for consumer card & travel, Membership Rewards and Small Business Services (OPEN). Key performance metrics focused on acquisition, CAC/ARPU, attrition and spend From July 2004 to June 2009 (5 years) New York, New YorkDirector, Marketing @ TheStreet.com My team(s) spanned subscriber acquisition and retention marketing, including CNBC's Real Money on-air, Yahoo! syndication, digital marketing and onsite online advertising (and ad-tech).Notable:-Profitably grew and evolved the business model away from paid subscription to one of digital advertising as consumers stopped paying for content/financial journalism-Quadrupled organic and direct traffic and doubled paying subscriber base of Jim Cramer's Action Alerts PLUS From July 2002 to July 2004 (2 years 1 month) New York, New YorkChief Customer Officer @ Slice Slice is the only technology platform that partners with local pizzerias to make ordering authentic, handcrafted pizza easily accessible to people in over 2,000 cities nationwide. Built with a focus on loyalty, Slice is dedicated to helping independent pizzerias compete with big pizza chains by offering simple online ordering technology, personalized in-store marketing, and customized digital ads. With Slice, not only can customers find authentic pizza close by, they can now order from their favorite, hard-to-get-a-hold-of, mom and pop pizzeria easily by visiting SliceLife.com or downloading the Slice iOS or Android app. And check out is made quick and simple through stored payment and Apple Pay. Because eating real pizza should be really easy. Founded in 2010 by Ilir Sela, Slice is a privately held company headquartered in NYC that has raised $80 million from KKR, GGV Capital, Primary Ventures, and others to date. From March 2017 to June 2019 (2 years 4 months) New York
SoulCycle Inc.
Chief Marketing Officer
2016 to 2017
New York, New York
Acxiom Impact (Digital Impact acquired by Acxiom)
Senior Program Manager
July 1998 to July 2002
San Francisco Bay Area
Etsy
Chief Marketing Officer
Brooklyn, New York
Pond5
Co-CEO & Chief Marketing Officer
April 2015 to August 2016
New York, New York
Seamless
Chief Marketing Officer
July 2010 to June 2015
New York, New York
Grubhub
VP, Marketing
July 2010 to June 2015
Chicago, Illinois
DIRECTV
Senior Director, Marketing
June 2009 to July 2010
Los Angeles, California
American Express
Director, Marketing
July 2004 to June 2009
New York, New York
TheStreet.com
Director, Marketing
July 2002 to July 2004
New York, New York
Slice
Chief Customer Officer
March 2017 to June 2019
New York
What company does Ryan Scott work for?
Ryan Scott works for SoulCycle Inc.
What is Ryan Scott's role at SoulCycle Inc.?
Ryan Scott is Chief Marketing Officer
What industry does Ryan Scott work in?
Ryan Scott works in the Internet industry.
Who are Ryan Scott's colleagues?
Ryan Scott's colleagues are Stan Schwertly, Callie McRee, Caroline Roth, Nicole Spencer, Brian Runk, Mary Curren, Paul Lau, Arjun Malhotra, Jenni Winter, and Stan Rozenraukh
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