I am a passionate e-commerce executive who fuses sophisticated, data driven marketing strategies with beautiful, emotional brand and product development to yield hyper revenue growth. Most recently, built GrubHub and Seamless to 850 employees, $3B in gross sales, merger, IPO & $4B market cap. Specialties: Two-sided marketplaces, Consumer Marketing strategy, Brand Strategy and Positioning, B2C and B2B Demand Generation, Acquisition Marketing, Advertising programs (TV, Outdoor, Radio, Digital channels, Print), Business Development, Product Marketing, Inbound Marketing, Growth hacking, New customer acquisition marketing, Search Engine Marketing, Search Engine Optimization, Online Marketing, Media buying, planning & attribution, Display Advertising, Programmatic Buying, Referral Marketing, Media mix modeling, LTV and Cohort analysis, Email marketing, Customer Segmentation, Database Marketing, Creative Team Management, Web UX/UI, Financial Forecasting and Modeling, Conversion optimization, Strategic communications and public relations, Building and developing high-performance teams Titles Held: Chief Marketing Officer (Pond5 & Seamless), VP of Marketing (GrubHub) and VP of Growth and Retention (GrubHub), VP of Global Marketing and Operations (Seamless)

Co-CEO & Chief Marketing Officer @ Pond5 is the world's largest marketplace for royalty-free video footage. The company offers more than 4 million royalty-free stock video clips, along with more than 17 million photos, illustrations, music tracks, sound effects, motion graphics templates, and 3D models. Unlike traditional stock agencies, Pond5 empowers contributors to set their own prices. Contributing artists earn 50% on each sale—more than twice the industry standard. Customers pay only for the media that they need. Based in New York, with offices around the world, the company recently released 80,000 free public domain stock footage clips, stock photos, 3D models, and other assets on its website. Pond5 is a venture-funded company backed by Accel Partners and Stripes Group. Notable: Lead the company's global growth and revenue generation teams: -Marketing: Creative, Performance Marketing, Inbound Marketing, Product Marketing, and Business Intelligence teams -International Growth: Country Growth Managers, Sales and Marketing teams -Strategy & Corporate Development team From April 2015 to Present (7 months) New York, New YorkAdvisor @ Viagogo is the world's largest online ticket marketplace for buying and selling live event tickets. It operates in 55 countries and is backed by investors Bessemer Venture Partners, Index Ventures, Bernard Arnault, Steffi Graf, and Andre Agassi. From April 2015 to Present (7 months) New York, New YorkVP, Marketing @ GrubHub Inc. is the nation's leading online and mobile food-ordering company dedicated to connecting hungry diners with local takeout restaurants. The GrubHub Inc. portfolio of brands includes GrubHub (www.grubhub.com), Seamless (www.seamless.com), MenuPages (www.menupages.com) and Allmenus (www.allmenus.com). The company's online and mobile ordering platforms allow diners to order directly from approximately 29,000 takeout restaurants in more than 700 U.S. cities and London, and every order is supported by the company's 24/7 customer service. GrubHub Inc. has offices in Chicago, New York City and London. Notable: -Senior Management Team Member -Responsible for all Marketing functions -My teams span traffic and customer acquisition, brand, PR, online (social, display, SEM, SEO), offline (TV, outdoor, transit, radio), and mobile advertising, content marketing, business development, database marketing, conversion marketing, media mix modeling, business planning, forecasting and budgeting -Executed Initial Public Offering in April 2014 From July 2013 to April 2015 (1 year 10 months) Chicago, IllinoisVP, Marketing @ Seamless is the leading source of local restaurant information and mobile/online ordering. Founded in 1999, Seamless powers a robust e-commerce marketplace connecting over 12,000 restaurants across 12 major US metropolitan areas and London with a vast community of diners via Seamless.com, MenuPages.com (acquired in October 2011), native applications for iPad, iPhone, Android and Blackberry, and "powered by Seamless" restaurant-branded websites. Over 2 million individuals and many of the world’s largest companies have made Seamless their preferred service for local restaurant discovery and mobile/online food ordering by placing more than 50 million food orders across the company’s properties. Seamless was backed by investors Spectrum Equity Investors, Stripes Group, and Warburg Pincus. Notable: -Appointed to Executive team and VP, Marketing of Seamless(Web) in June 2010 -Spearheaded corporate rebranding to Seamless (from SeamlessWeb) in July 2011 to reposition company and accelerate diner growth/geographic expansion -Acquired MenuPages in October 2011 -Assumed Executive responsibility for Operations (Customer/Restaurant Care, etc.) in January 2012 -Merged with GrubHub in August 2013 From July 2010 to July 2013 (3 years 1 month) New York, New YorkDirector, Marketing @ My teams were responsible for developing and executing DIRECTV’s drive to online/mobile marketing strategy, including e-commerce and interactive customer care strategy. Drove integrated data-driven marketing programs through TV, outdoor, SEM, SEO, display, affiliate, email, mobile and social channels across desktop, tablet and mobile platforms. Notable: -Responsible for driving organic demand and scaling $70MM advertising and marketing budget; met and/or exceeded key performance metrics spanning subscriber acquisition, CAC, churn and ARPU -Programs and media mix included TV, outdoor, digital brand/DR, brand activations/events, social media and customer communications -Launched DIRECTV into social media: facebook.com/directv, @directv, @theDTV, and youtube.com/directv From June 2009 to July 2010 (1 year 2 months) Los Angeles, CaliforniaDirector, Marketing @ My teams were responsible for setting the overall marketing strategy for driving online /mobile e-commerce transactions, including deepening the penetration rate of online travel, membership rewards, online bill payments, account alerts, spend, paperless statements and mobile account management usage. Notable: -Centurion Circle Award Winner, the highest tribute American Express has for its employees (top 1% of employees) -Financial Analyst Community SWAT Team (1 of 3 recruits); responsible for strategic development of American Express' digital business model. Worked directly with c-levels, including CEO of Consumer Card and Country owners -Developed the marketing strategy for consumer card & travel, Membership Rewards and Small Business Services (OPEN). Key performance metrics focused on acquisition, CAC/ARPU, attrition and spend From July 2004 to June 2009 (5 years) New York, New YorkDirector, Marketing @ My team(s) spanned subscriber acquisition and retention marketing, including CNBC's Real Money on-air, Yahoo! syndication, digital marketing and onsite online advertising (and ad-tech). Notable: -Profitably grew and evolved the business model away from paid subscription to one of digital advertising as consumers stopped paying for content/financial journalism -Quadrupled organic and direct traffic and doubled paying subscriber base of Jim Cramer's Action Alerts PLUS From July 2002 to July 2004 (2 years 1 month) New York, New YorkStrategic Accounts, Marketing @ Responsible for growing revenue by developing (and executing) digital direct response marketing and retention programs for Priceline, Fidelity Investments, SmithBarney, MasterCard, Publisher's Clearing House, SONY and Sharp Electronics From July 1998 to July 2002 (4 years 1 month) San Francisco Bay Area

MS, Strategic Advertising & Brand Communications @ Columbia University in the City of New York From 2007 to 2008 BA, Anthropology, Marketing, Economics @ University at Buffalo From 1994 to 1998 Ryan Scott is skilled in: E-commerce, Business Planning, Brand Development, Market Analysis, Marketing Strategy, Brand Awareness, Customer Acquisition, Internet Strategy, Media Planning, Advertising, SEO, SEM, Digital Marketing, Mobile Marketing, Lead Generation, Marketing Communications, Email Marketing, Product Management, Product Marketing, Integrated Marketing, Marketing, Product Development, Brand Management, Conversion Optimization, Mobile Advertising, Social Marketing, Social Media Marketing, PPC, Web Analytics, Digital Strategy, Management, Mobile Devices, Strategic Partnerships, Direct Marketing, Strategy, Online Marketing, Business Strategy, Analytics, B2B Marketing, CRM, Online Advertising