Dynamic and commercially astute Board Executive with extensive knowledge within the European Food and Non-Food Retail Sector and a verifiable record in successfully developing, refining and implementing strategic business plans and initiatives in a highly competitive environment. Currently holding the position of Commercial Director and Board Member of Lidl Ireland and Northern Ireland. Strong corporate team player with over 15 years’ retail experience and a robust understanding of a large-scale store network operation. A creative and innovative thinker with vast and varied experience in leading significant, award winning Product and Brand development projects, alongside strategic 360 degree marketing campaigns.

Commercial Director (Board) @ From September 2015 to Present (4 months) Commercial Director (Board) @ From April 2005 to Present (10 years 9 months) Senior Buyer @ From January 2003 to April 2005 (2 years 4 months) Buyer @ From August 2001 to January 2003 (1 year 6 months) Junior Buyer @ From August 2000 to August 2001 (1 year 1 month)

Bachelor’s Degree, International Business/Trade/Commerce, 2.1 @ University College Dublin From 1994 to 1998