A marketer, a digital enthusiast, a runner. These three attributes define who I am professionally and personally, each having a positive influence on the other. I go that extra mile, I adapt on the fly, and I succeed in the end. With running as a major passion of mine, you will see that energy and work ethic
A marketer, a digital enthusiast, a runner. These three attributes define who I am professionally and personally, each having a positive influence on the other. I go that extra mile, I adapt on the fly, and I succeed in the end. With running as a major passion of mine, you will see that energy and work ethic ooze out of me into any type of marketing role. It's that simple.
To acquire the next challenging role for my career in Marketing. One that will fulfill me professionally and personally, with a company I can immediately have a positive impact on.
Social Media & Marketing Manager @ From June 2015 to Present (7 months) Digital Marketing Coordinator @ -Responsible for managing digital marketing and SEO efforts for Perritt and wealth management brands (Windgate Wealth Management) through daily utilization of Google Analytics.
-Analyze data from various social platforms to provide bi-weekly update reports and presentations to CFO on ongoing marketing strategies.
-Independently lead and manage social advertising for Perritt and Windgate brands through daily management of increasing and decreasing campaign bids, targeting proper audience and analyzing campaign results.
-Assist in successfully running re-marketing campaign for Perritt Funds through direct email, landing page and retargeting ads to a pool of Registered Representatives and retail audience, which resulted in upwards of 100,000 pool leads.
-Successfully increased daily site visits from 40 to 80 unique visitors/day, Perritt LinkedIn follower count from 120 to 1,100, Perritt Twitter follower account from 10 to 121, and Windgate followers from 10 to 174 in a 12 month period.
-Responsible for daily upkeep of Perritt and Windgate websites. Expert in WordPress.
-Successfully convert marketing leads into prospects through Salesforce funnel.
-Developing Salesforce Dashboard to track client communications, asset holdings and prospect conversion. From March 2014 to May 2015 (1 year 3 months) Social Media & Marketing Coordinator @ -Responsible for running Social Media channels of Loud Interactive SEO clients that request social media assistance.
-Currently monitor 4 clients, tracking and running campaigns on all major social networks
-Successfully managed social campaign of a client with over 500+ employees. Specifically: Increased Facebook likes from 1,700 to over 4,000. Managed Facebook Ads for client (Daily promotional and geo-targeted ads).
-Build engagement with clients' social audience regularly throughout the day. i.e. Answer questions via Twitter/Facebook/Google+, respond to inquiries about the client company.
-Successfully run specific campaigns, i.e. contests, for clients to help build brand presence, engagement and conversation.
-Use social media monitoring program(s), SproutSocial, TweetDeck, Facebook Insights, to track social media progress on SEO clients.
-Present and speak on social media best practices on webinars.
-Managed a subset of outsourced contractors for SEO copywriting work, delegated monthly assignments and processed payments.
-Manage company Facebook, Twitter, LinkedIn, Instagram, Foursquare and Google+ accounts, respond to all social inquiries and comments and create daily content to distribute via all social media platforms. From June 2012 to February 2014 (1 year 9 months) B2B & SEO Copywriter/Online Marketer @ Business to Business online writing. SEO copywriting. Online marketing generating Insurance leads for General Agencies, Regional Sales Managers and Agents. Copywriting for monthly newsletters.
-Responsible for writing B2B copy for insurance websites. Ranging from 200-500 words.
-Wrote daily SEO copy for clients in insurance industry, articles consisting of 250-300 words.
-Copy-edited daily, upwards of 100 pages.
-Responsible for writing white pages on insurance leads bi-monthly.
-Coordinated with Marketing Managers and Directors on outbound marketing emails. Wrote copy for marketing emails twice a month. From February 2011 to June 2012 (1 year 5 months) Marketing Intern @ -Updated website/marketing brochures/email & marketing templates.
-Developed a useful marketing calendar and marketing campaigns.
-Updated of CRM database FileFinder by creating 'Marketing Campaigns' on a weekly basis.
-Successfully coordinated a 2 day trade-show where Kensington International was a participant. Coordinated with various vendors, set up booth, and was on site conversing with potential clients at the booth.
-Created social networking sites for Kensington International.
-Developed marketing strategy for delivering key marketing materials. From June 2010 to December 2010 (7 months) Company Promoter @ -Did in-person marketing by distributing marketing materials for promotional events.
-Responsible for attending promotional events and participating in networking.
-Responsible for setting and preparing volleyball nets at North Ave Beach From June 2009 to August 2009 (3 months)
BBA, Marketing @ Loyola University of Chicago From 2005 to 2010 Lyons Township High School From 2001 to 2005 Ryan Kuphall is skilled in: Email Marketing, Social Media, Marketing, Social Media Marketing, Marketing Strategy, Copywriting, SEO copywriting, SEM, Lead Generation, Digital Marketing, Newsletters, CRM, Online Marketing, B2B, Press Releases
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