Highly accomplished and results driven senior marketing executive with a passion for communications, diverse industry background and history of successful career progression. Proven track record of creating, executing and managing all facets of marketing campaigns for a wide range of industries and major U.S. brands. Adept in strategic planning, agency management, and creative development of all communications channels including digital, broadcast, print and alternative media, as well as production, financial management, research, and analytics. Extensive brand, acquisition and retention campaign management experience with a history of business growth and record breaking performance. Established reputation for thought leadership, quality of work, executive communications and relationship management.
Vice President of Partner Marketing @ Manage 25-member team responsible for brand, communications and member experience oversight of all partner marketing, representing 80+ national brands and over $500M in annual consumer marketing. From October 2011 to Present (4 years 3 months) Washington D.C. Metro AreaDirector, Integrated Marketing @ Primary organizational liaison to AARP, responsible for strategic integration of brand and membership marketing strategies with national partners. From October 2009 to October 2011 (2 years 1 month) Washington D.C. Metro AreaSenior Marketing Manager @ Strategic lead and supervisor of health portfolio cooperative marketing program, responsible for annual budget of $22M, five specialty advertising agencies, dozens of production vendors and senior marketing relationships with six major healthcare partners. From June 2006 to September 2009 (3 years 4 months) Washington D.C. Metro AreaGroup Account Director @ Managed client relationships, account plans, staff development and operational oversight of branding, acquisition and relationship marketing campaigns for a diversified account base that included Time Warner Cable, AARP and TESSCO Technologies. From May 2005 to May 2006 (1 year 1 month) Washington D.C. Metro AreaAccount Supervisor @ Supervised national direct-response television and radio campaigns for major brands, including AARP, United HealthCare, Bose, Honeywell and Breathe Right. From July 2001 to May 2005 (3 years 11 months) Greater Chicago AreaAccount Executive @ Managed national brand campaigns and special projects for a breadth of clients, including SAAB, ALLTEL, FMC and Sprint. From April 1997 to July 2001 (4 years 4 months) Richmond, Virginia Area
Bachelor of Business Administration (B.B.A.), Marketing @ The College of William and Mary From 1992 to 1996 Ryan Hatcher is skilled in: Relationship Marketing, Integrated Marketing, Direct Marketing, Segmentation, Email Marketing, Interactive Marketing, Loyalty Marketing, Marketing Communications, Database Marketing, Marketing Strategy, B2B Marketing, Brand Management, CRM, Digital Marketing, Competitive Analysis