Senior digital specialist with an extensive range of digital and offline marketing and E-Commerce experience. - Digital marketing expert- SEO, SEM, Affiliate and banner advertising - EDM specialist with over 7 years expertise in customer acquisition and lifecycle management - E-commerce expertise with proven results managing the end-to-end processes for a large retail group - Background in...
Senior digital specialist with an extensive range of digital and offline marketing and E-Commerce experience. - Digital marketing expert- SEO, SEM, Affiliate and banner advertising - EDM specialist with over 7 years expertise in customer acquisition and lifecycle management - E-commerce expertise with proven results managing the end-to-end processes for a large retail group - Background in data analysis and project management, with commercial level design skills - Experienced team manager with budgeting and financial reporting skills, My skill set has been developed over 13 years working in both product and online marketing in B2B as well as retail and consumer marketing environments.Digital Business Manager @ Digital marketing, customer loyalty and eCommerce management responsibility for Australia & NZ Yes, we sell doughnuts online - delivered to your office - http://www.krispykreme.com.au From January 2014 to Present (2 years) Sydney, AustraliaDigital Business Consultant @ Implementing digital technologies to streamline and improve business processes and increase marketing ROI across EDM, digital advertising and social medium. •E-Commerce specialist Improving business processes from customer acquisition and conversion through to product delivery and customer service •Lifecycle marketing Utilising the data and systems currently in your business to improve customer retention and increase repeat sales •Social Media marketing Developing best practice social strategy and implementation methods aligned to your industry, systems and resources Clients include Krispy Kreme, OzHomeValue.com.au, Nashi Home, Clicktofone, Homeguru.com.au From May 2013 to February 2014 (10 months) Digital Business Manager @ Head of e-commerce and digital marketing for all brands across Australia and New Zealand. The role focused on all aspects of the e-commerce function including new development work, customer service and online logistics as well as leading the digital marketing team in implementing all customer EDM communications, social media, SEO / SEM and online advertising campaigns. Reason for leaving: The role ended as the company went into voluntary administration (despite very strong online sales and growth) From July 2011 to May 2013 (1 year 11 months) Founder - Marketing Manager @ Marketing and operational responsibility for all online and offline marketing. Company founder and member of the startup management team - Online real estate customer acquisition company – subsidiary of realestate.com.au Key Objectives and responsibilities: • New customer acquisition through numerous online and offline channels for both B2C and B2B • Managed the development and ongoing maintenance and updates of the leading online lead generation product for consumers and realestate agents • Developed and implemented ongoing email marketing communications and online advertising programs - utilising SEO, SEM, Affiliate marketing, EDM and display advertising • Managed the account management, operational and marketing functions From June 2006 to June 2011 (5 years 1 month) Operations Manager @ Responsible for all marketing and operational activities for clients and the growth and structure of the internal business. From November 2004 to May 2006 (1 year 7 months) Marketing Analyst @ • Market and manage a range of consumer eye care products • Project managed the introduction of an innovative new company wide website • Centralised point for liaising with advertising and communication agencies • Evaluate, analyse and communicate data and information to internal and external stakeholders. • Develop sales and expenditure budgets and sales and inventory forecasting • Customer targeting and market data reporting through verbal and written means. From September 2001 to October 2004 (3 years 2 months) Sydney, AustraliaBCom, Marketing and Economics @ Macquarie University From 1997 to 2000 Russell Schulman is skilled in: Digital Marketing, E-commerce, Project Management, Innovation, Systems Planning, Email Marketing, Online Marketing, Online Advertising, SEM, Advertising, Account Management, Retail, Budgets, Product Development, Start-ups
Digital Business Manager
January 2014 to Present
Digital Business Consultant
May 2013 to February 2014
Digital Business Manager
July 2011 to May 2013
HomeGuru Pty Ltd (Realestate.com.au)
Founder - Marketing Manager
June 2006 to June 2011
Wiliam Pty Ltd
November 2004 to May 2006
Alcon Laboratories, Inc.
September 2001 to October 2004
Digital marketing, customer loyalty and eCommerce management responsibility for Australia & NZ Yes, we sell doughnuts online - delivered to your office - http://www.krispykreme.com.au Digital marketing, customer loyalty and eCommerce management responsibility for Australia & NZ Yes, we sell doughnuts online - delivered to your office - http://www.krispykreme.com.au
What company does Russell Schulman work for?
Russell Schulman works for Krispy Kreme
What is Russell Schulman's role at Krispy Kreme?
Russell Schulman is Digital Business Manager
What industry does Russell Schulman work in?
Russell Schulman works in the Marketing and Advertising industry.
Issued by ADMA AC&E Awards · October 2015
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